Copywriting Manager, Marketing

📌 Core Information

🔹 Job Title: Copywriting Manager, Marketing

🔹 Company: Wealthsimple

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (North America)

🚀 Job Overview

Key aspects of this role include:

• Serving as the brand voice and brain for Wealthsimple's website and client emails
• Managing and coaching in-house creative team members
• Collaborating with cross-functional teams on various projects
• Advocating for industry best practices and evolving creative processes

ASSUMPTION: This role requires a strong writer with experience in consumer-facing brands, preferably in tech, and a solid understanding of finance. The ideal candidate will be comfortable managing feedback from multiple stakeholders and working collaboratively across teams.

📋 Key Responsibilities

✅ Brand Voice & Messaging: Develop and maintain Wealthsimple's brand voice and tone across all client touchpoints, ensuring consistency and engagement

✅ Team Management: Oversee in-house creative team members, offering regular coaching and feedback to help them grow and succeed

✅ Project Management: Lead various projects, including product launches, promotions, presentations, and more, ensuring high-quality output and timely delivery

✅ Industry Best Practices: Stay up-to-date with the latest industry trends and best practices, advocating for their implementation within Wealthsimple

✅ Process Evolution: Continuously evaluate and improve Wealthsimple's creative process and team structure as new needs emerge

ASSUMPTION: This role requires a balance of individual contributor work and team management, with a focus on maintaining brand voice consistency and driving high-quality output across various projects.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field

Experience: 5-10 years of experience in copywriting, brand management, or a related role, with a focus on consumer-facing brands in tech or finance

Required Skills:

• Exceptional writing skills with a strong command of the English language
• Proven ability to manage and coach creative team members
• Experience working with cross-functional teams and managing feedback from multiple stakeholders
• Strong understanding of finance and investment products
• Familiarity with digital marketing channels, user acquisition, and business goals

Preferred Skills:

• Experience with AI and other innovative technologies
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their writing skills and versatility, as well as experience managing creative teams in a fast-paced, collaborative environment.

💰 Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto)

Benefits:

• Competitive salary with top-tier health benefits and life insurance
• Retirement savings matching plan using Wealthsimple Work
• 20 vacation days per year and unlimited sick and mental health days
• Up to CAD 1,500 per year towards wellness and professional development budgets respectively
• 90 days away program: Employees can work internationally in eligible countries for up to 90 days per calendar year
• Employee Resource Groups and company-wide wellness days off

Working Hours: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in Toronto. Actual compensation may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2014

Company Description:

• Wealthsimple is a Canadian fintech company on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money
• The company offers a range of financial services, including investing, banking, and tax preparation, all designed to be simple, transparent, and affordable
• Wealthsimple is known for its innovative approach to financial services, using smart technology to make investing and banking more accessible and user-friendly

Company Specialties:

• Investment management
• Banking services
• Tax preparation
• Financial education

Company Website: www.wealthsimple.com

ASSUMPTION: Wealthsimple is a fast-growing, innovative company in the financial services industry, with a strong focus on technology and user experience. The company values collaboration, humility, and continuous learning, and is committed to creating an inclusive and high-performing team where people can be inspired to do their best work.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth into a leadership role

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: Remote (North America), with the option to work from Wealthsimple's offices in Toronto, London, or New York

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Access to professional development resources and mentorship opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, gain exposure to various aspects of the business, and contribute to Wealthsimple's continued success.

🌍 Location & Work Environment

Office Type: Wealthsimple's offices are modern, collaborative spaces designed to foster creativity and innovation

Office Location(s): Toronto, Ontario, Canada; London, England, UK; New York, New York, USA

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong tech industry and a high cost of living
• London is a global financial hub with a rich history and a diverse cultural scene
• New York is a fast-paced, dynamic city with a strong financial industry and a high cost of living

Work Schedule: Full-time, with flexible hours and a focus on work-life balance

ASSUMPTION: Wealthsimple's offices are designed to be collaborative and inclusive spaces, with a focus on fostering creativity and innovation. The company offers flexible work arrangements and a focus on work-life balance, with the option to work remotely or from one of its offices in Toronto, London, or New York.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Writing test or portfolio review
• In-depth interview with the marketing team
• Final interview with the Head of Marketing or a similar position

Key Assessment Areas:

• Writing skills and creativity
• Brand understanding and alignment with Wealthsimple's values
• Team management and leadership skills
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your writing samples, demonstrating your versatility and creativity
• Prepare for the writing test or portfolio review by showcasing your best work and explaining your thought process
• Research Wealthsimple's brand and values, and be prepared to discuss how your skills and experience align with the company's mission

ATS Keywords: Copywriting, Brand Management, Team Leadership, Marketing, Finance, User Acquisition, Digital Marketing, Creative Process Development, Problem Solving, Collaboration, Documentation, Client Advocacy, Feedback Management, Experimentation, Versatility, Engaging Writing

ASSUMPTION: Wealthsimple's application process is designed to assess the candidate's writing skills, brand understanding, and team management abilities. The company values creativity, collaboration, and adaptability, and is looking for candidates who can thrive in a fast-paced, innovative environment.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Asana or similar project management tool
• Slack or similar team communication platform
• Adobe Creative Suite (optional)

ASSUMPTION: Wealthsimple uses a range of tools and technologies to facilitate collaboration and communication, with a focus on Google Workspace for document creation and sharing. The company may also use project management tools and design software, depending on the specific role and team.

👔 Cultural Fit Considerations

Company Values:

• Put customers first
• Act with integrity
• Take ownership
• Embrace diversity
• Collaborate openly

Work Style:

• Collaborative and inclusive
• Focused on continuous learning and improvement
• Data-driven and results-oriented
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a strong understanding of finance and investment products?
• Are you comfortable managing feedback from multiple stakeholders and working collaboratively across teams?
• Do you thrive in a fast-paced, innovative environment and embrace continuous learning and improvement?

ASSUMPTION: Wealthsimple values candidates who are strong writers with a solid understanding of finance and investment products, as well as experience managing feedback from multiple stakeholders and working collaboratively across teams. The company also values adaptability, resilience, and a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing feedback from multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced, innovative nature of the fintech industry
• Maintaining brand voice consistency across various projects and channels
• Balancing individual contributor work and team management responsibilities

ASSUMPTION: This role may present challenges related to managing feedback from multiple stakeholders, keeping up with the fast-paced nature of the fintech industry, and balancing individual contributor work and team management responsibilities. The ideal candidate will be adaptable, resilient, and comfortable working in a fast-paced, collaborative environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position, with a focus on copywriting and creative direction
• Unlike other marketing roles, this position requires a strong understanding of finance and investment products, as well as experience working with cross-functional teams
• Career paths for this role may include progression into a leadership position within the marketing department or a similar function

ASSUMPTION: This role is similar to a Marketing Manager or Brand Manager position, with a focus on copywriting and creative direction. The ideal candidate will have experience in a similar role and be comfortable working with cross-functional teams and managing feedback from multiple stakeholders.

📝 Sample Projects

• Developing and maintaining Wealthsimple's brand voice and tone guidelines
• Creating engaging and on-brand copy for Wealthsimple's website and client emails
• Managing and coaching in-house creative team members on various projects
• Collaborating with cross-functional teams to develop and execute marketing campaigns

ASSUMPTION: This role involves a range of projects, from developing and maintaining brand voice and tone guidelines to creating engaging copy for Wealthsimple's website and client emails. The ideal candidate will have experience in a similar role and be comfortable working with cross-functional teams and managing feedback from multiple stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Wealthsimple support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Wealthsimple approach diversity, equity, and inclusion in its hiring and employee development processes?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: During the interview process, it's essential to ask questions that will help you understand the team structure, professional development opportunities, and key priorities for this role. This will help you assess whether the position aligns with your career goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio containing 3 or more writing samples demonstrating your experience and versatility
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the writing test or portfolio review by showcasing your best work and explaining your thought process
• Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.