📌 Core Information
🔹 Job Title: Copywriting Team Lead
🔹 Company: Artlist
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of marketing, UX, and Help Center writers
- Improving and maintaining voice and style guides for Artlist and Motion Array
- Collaborating with cross-functional teams to ensure consistent brand messaging
- Managing team workflows, prioritizing tasks, and overseeing projects
- Conducting A/B testing, data analysis, and implementing best practices to boost copy performance
ASSUMPTION: This role requires a balance of creative, managerial, and collaborative skills. The ideal candidate will have experience in leading teams and working with various stakeholders.
📋 Key Responsibilities
✅ Lead, mentor, and support a team of writers, providing regular feedback and guidance
✅ Own and continuously improve the voice and style guides for Artlist and Motion Array
✅ Review and edit copy across channels to ensure top-quality and on-brand messaging
✅ Manage team workflows, prioritize tasks, and keep projects on track
✅ Partner with cross-functional teams to align copy with bigger business goals
✅ Lead initiatives to boost copy performance through A/B testing, data analysis, and best practices
✅ Represent the Copywriting team in stakeholder meetings and key discussions
✅ Oversee localization projects and freelancer management to maintain high quality
✅ Lead hiring, onboarding, and development for new writers as the team grows
✅ Stay up-to-date with industry trends and innovations to work smarter
ASSUMPTION: The role involves a mix of creative writing, team management, and cross-functional collaboration. Successful candidates will have experience in these areas and be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: Proven experience (5-10 years) in copywriting, team management, and marketing
Required Skills:
- Proven expertise in copywriting and editing
- Experience leading and mentoring teams
- Strong project management skills
- Excellent communication and collaboration skills
- Familiarity with A/B testing and data analysis
- Knowledge of marketing trends and best practices
- Proficiency in English
Preferred Skills:
- Experience with localization and freelancer management
- Familiarity with Artlist or similar products
- Knowledge of Hebrew
ASSUMPTION: Candidates should have a strong portfolio demonstrating their copywriting skills and experience leading teams. Familiarity with Artlist's products is a plus but not required.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ₪35,000 - ₪50,000 per month, based on experience and industry standards for a senior copywriting role in Tel Aviv.
Benefits:
- Health insurance
- Retirement plan
- Flexible work hours
- Professional development opportunities
- Fun and creative work environment
Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely occasionally
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Artlist operates in the technology, information, and internet industry, focusing on providing creative tools and assets for video creation.
Company Size: Artlist has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Artlist was founded in 2016 and has since grown to serve over 27 million users worldwide, including top-tier global brands.
Company Description:
- Artlist is a leading creative technology company empowering global brands and creators through two products: Artlist and Motion Array.
- The company offers over 3 million high-quality, royalty-free assets, including music, sound effects, footage, templates, and more, through a subscription-based model.
- Artlist provides everything needed to produce video content and is backed by a simple global license that covers every creative need.
Company Specialties:
- Music for films
- Video and video editing
- Royalty-free music and sound effects
- Music licensing and subscriptions
- Stock footage and footage subscriptions
- YouTube and video creators
Company Website: artlist.io
ASSUMPTION: Artlist's focus on creativity and technology makes it an attractive workplace for individuals passionate about both fields.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience in copywriting, team management, and marketing.
Reporting Structure: The Copywriting Team Lead will report directly to the Head of Marketing and oversee a team of marketing, UX, and Help Center writers.
Work Arrangement: The role is primarily on-site, with flexible hours and the option to work remotely occasionally.
Growth Opportunities:
- As the team grows, there will be opportunities to hire and mentor new writers.
- The role offers exposure to various aspects of the business, providing opportunities for career growth within the company.
- Artlist's focus on innovation and expansion presents opportunities for professional development in emerging technologies and trends.
ASSUMPTION: The role offers a unique blend of creative, managerial, and collaborative responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Artlist's Tel Aviv office is a creative and collaborative workspace, fostering innovation and teamwork.
Office Location(s): 20 Ahad Ha'Am Street, Beit Polak, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its startup ecosystem, creative industries, and Mediterranean climate.
- The office is located in the heart of Tel Aviv, offering easy access to public transportation, restaurants, and cultural attractions.
- Israel is known for its strong tech industry and supportive startup environment.
Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely occasionally
ASSUMPTION: The role's on-site nature allows for better collaboration and integration with the team, while the flexible work arrangement caters to individual preferences and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Writing test or assignment
- In-person or video interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Writing skills and creativity
- Team management and leadership skills
- Collaboration and communication skills
- Understanding of marketing trends and best practices
- Alignment with Artlist's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your copywriting, team management, and marketing experience.
- Provide examples of your writing work, demonstrating your ability to create engaging and on-brand copy.
- Prepare for behavioral and situational interview questions, focusing on your experience leading teams and managing projects.
- Research Artlist's products and company culture to show your enthusiasm and understanding of the role.
ATS Keywords: Copywriting, Team Management, Marketing, Editing, Collaboration, A/B Testing, Data Analysis, Localization, Freelancer Management, Industry Trends, Voice and Style Guides, Project Management
ASSUMPTION: The application process is designed to assess candidates' writing skills, team management abilities, and cultural fit with Artlist's company values.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
- Localization tools (e.g., Smartling, Transifex)
- Analytics and A/B testing tools (e.g., Google Analytics, Optimizely)
ASSUMPTION: The required tools and technologies may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Creative and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable managing teams and providing constructive feedback?
- Can you balance creative writing with data-driven decision-making?
- Do you embrace a customer-centric approach to your work?
ASSUMPTION: Artlist values candidates who align with their company values and can thrive in a creative, collaborative, and dynamic work environment.
⚠️ Potential Challenges
- The role requires managing multiple projects and deadlines, which can be challenging at times.
- Working with a diverse team may present communication and cultural challenges that need to be navigated.
- Artlist's rapid growth may result in a fast-paced and sometimes unpredictable work environment.
- The role involves working with various stakeholders, requiring strong communication and collaboration skills to manage expectations and align priorities.
ASSUMPTION: Successful candidates will be adaptable, resilient, and able to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other senior copywriting roles, this position offers a unique blend of creative, managerial, and collaborative responsibilities.
- Artlist's focus on creativity and technology sets it apart from more traditional marketing roles.
- This role provides an opportunity to work with a diverse range of teams and stakeholders, offering broad exposure to the business and potential career growth opportunities.
ASSUMPTION: Candidates should consider the unique blend of responsibilities and the company's focus on creativity and technology when comparing this role to others in the industry.
📝 Sample Projects
- Developing and maintaining voice and style guides for Artlist and Motion Array
- Leading a team to create engaging and on-brand copy for a major product launch
- Conducting A/B testing and analyzing data to improve copy performance across channels
- Managing localization projects to ensure consistent and high-quality messaging in multiple languages
ASSUMPTION: The specific projects and responsibilities may vary depending on the team's priorities and the company's growth initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Copywriting team fits into the broader organization?
- How does Artlist support the professional development and growth of its employees?
- Can you provide examples of how the company's values are demonstrated in day-to-day work?
- What are the biggest challenges facing the Copywriting team, and how can this role help address them?
- How does Artlist approach work-life balance, and what support is available for employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your copywriting, team management, and marketing experience
- Prepare for writing tests or assignments, demonstrating your ability to create engaging and on-brand copy
- Research Artlist's products and company culture to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
