📌 Core Information
🔹 Job Title: Core Marketing Manager
🔹 Company: Visa
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 8-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive Visa's brand and business growth in Colombia
- Managing marketing campaigns, events, and sponsorships to increase Visa's visibility and preference
- Collaborating with cross-functional teams and external partners to deliver successful marketing initiatives
- Analyzing market trends and consumer insights to inform marketing strategies and plans
- Budget management and ensuring compliance with Visa's key controls and brand standards
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Developing and executing comprehensive marketing plans for Visa's activities in Colombia
✅ Managing marketing campaigns, events, and sponsorships to drive Visa's brand and business growth
✅ Collaborating with cross-functional teams and external partners to deliver successful marketing initiatives
✅ Analyzing market trends and consumer insights to inform marketing strategies and plans
✅ Managing the marketing budget, ensuring compliance with Visa's key controls and brand standards
✅ Developing and implementing innovation initiatives focused on social media and gaming strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree with at least 5 years of work experience with an Advanced Degree (e.g., Masters/MBA/JD/MD)
Experience: 8-10 years of brand, digital, and trade marketing experience, preferably in a multinational company
Required Skills:
- Proven track record in developing and implementing successful marketing campaigns and copy development
- Strong analytical skills and experience working with brand indicators, consumer insights, and business metrics
- Excellent written and verbal communication skills in English and Spanish
- Experience managing and motivating external partners, including agencies and other stakeholders
- Social marketing experience, with a focus on developing and executing strategies in social-owned channels (IG, Tik Tok, Meta)
- Understanding of main gaming assets and ecosystem in Colombia
- Experience working with Colombian markets
Preferred Skills:
- Experience working with sport assets and partnership alliances
- Experience in the CPG industry
ASSUMPTION: Candidates with experience in the CPG industry and working with sport assets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (expectation of days in office to be confirmed by the hiring manager)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and Visa's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 28,000 employees worldwide, providing ample opportunities for career growth and development.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities each year.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
- Visa is driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud prevention
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within Visa's marketing organization.
Reporting Structure: The Core Marketing Manager reports directly to the Marketing Director for Latin America and collaborates with various cross-functional teams and external partners.
Work Arrangement: This is a hybrid position, with an expectation of days in the office to be confirmed by the hiring manager.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within Visa's marketing organization
- Opportunities to work on high-impact projects and collaborate with diverse teams
- Access to professional development and training opportunities
ASSUMPTION: This role offers a clear path for career progression within Visa's marketing organization.
🌍 Location & Work Environment
Office Type: Visa's Bogotá office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US; 12301 Research Blvd, Austin, TX 78759, US; 1004 NW 65th Ave, Miami, FL 33126, US; 1 Market St, San Francisco, CA 94105, US; 900 Metro Center Blvd, Foster City, CA 94404, US
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
- The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
- Bogotá has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with a hybrid work arrangement (expectation of days in the office to be confirmed by the hiring manager)
ASSUMPTION: Visa's Bogotá office provides a dynamic and inclusive work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Marketing strategy and execution
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research Visa's marketing strategies and be prepared to discuss how you can contribute to their success
ATS Keywords: Marketing strategy, digital marketing, brand management, consumer insights, project management, analytical skills, social media marketing, gaming strategy, collaboration, communication skills, budget management, problem-solving, stakeholder management, campaign development, innovation, client marketing
ASSUMPTION: Visa's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Trustworthy
- One Visa
Work Style:
- Collaborative
- Data-driven
- Agile
- Results-oriented
Self-Assessment Questions:
- How do you embody Visa's customer-centric value in your marketing strategies?
- Describe a time when you had to adapt your marketing approach to meet changing customer needs or market conditions?
- How do you foster a collaborative work environment, and how have you done so in previous roles?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Visa's values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Adapting to changing market conditions and consumer behaviors
- Balancing short-term and long-term marketing initiatives
- Working effectively in a hybrid work environment
ASSUMPTION: These challenges require strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position has a stronger focus on innovation and gaming strategies
- Visa's global presence offers more extensive resources and opportunities for professional development
- This role may have a more significant impact on Visa's business growth in the Colombian market compared to similar roles in other organizations
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and Visa's organization.
📝 Sample Projects
- Developing and executing a social media marketing campaign to increase Visa's brand engagement among Gen Z consumers in Colombia
- Collaborating with the gaming industry to create co-branded marketing initiatives that drive Visa's brand preference and usage among gamers
- Conducting market research to identify trends and opportunities in the Colombian payments landscape and developing targeted marketing strategies to capitalize on them
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the Core Marketing Manager role at Visa.
❓ Key Questions to Ask During Interview
- How does this role fit into Visa's overall marketing strategy for the Colombian market?
- What are the key priorities for the first 90 days in this role?
- How does Visa support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the Colombian payments market, and how can this role address them?
- How does Visa's hybrid work arrangement support work-life balance and collaboration?
ASSUMPTION: These questions demonstrate candidates' interest in Visa's marketing strategy, career growth opportunities, and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Visa careers website
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of successful marketing campaigns and their outcomes
- Research Visa's marketing strategies and be prepared to discuss how you can contribute to their success
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
