[Corporate Brand Div.] Brand Strategy Team Lead (10년 이상)

📌 Core Information

🔹 Job Title: Brand Strategy Team Lead (10년 이상)

🔹 Company: KRAFTON

🔹 Location: Seoul, South Korea

🔹 Job Type: On-site

🔹 Category: Brand Strategy

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 10+ years

🚀 Job Overview

Key aspects of this role include:

• Establishing KRAFTON's corporate brand strategy and identity
• Managing global brand competitiveness through market analysis and trend tracking
• Collaborating with diverse global stakeholders to drive brand success
• Contributing to business growth through strategic brand management
• Leading and mentoring team members to achieve brand goals

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. The ideal candidate will have extensive experience in brand strategy and a deep understanding of global markets.

📋 Key Responsibilities

✅ Develop and implement KRAFTON's corporate brand strategy and identity

✅ Conduct market analysis and trend tracking to maintain global brand competitiveness

✅ Collaborate with diverse global stakeholders to drive brand success and alignment with business objectives

✅ Lead and mentor team members to achieve brand goals and contribute to business growth

✅ Continuously monitor and evaluate brand performance metrics to inform strategy adjustments

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred)

Experience: At least 10 years of experience in business and brand strategy planning within a global company

Required Skills:

• Proven expertise in brand strategy development and execution
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills in English
• Experience working with diverse global stakeholders
• Familiarity with market research methods and tools
• Ability to travel abroad without restrictions

Preferred Skills:

• Experience in the gaming or entertainment industry
• Fluency in additional languages
• Experience with brand management software (e.g., Brandfolder, Frontify)

ASSUMPTION: Candidates with experience in top-tier strategic consulting firms or global leading companies will be highly considered.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and industry standards for a senior brand strategy role in South Korea (KRW 80,000,000 - 120,000,000 per year)

Benefits:

• Health insurance and retirement plans
• Performance-based bonuses and stock options
• Generous vacation and leave policies
• On-site cafeteria and fitness facilities
• Comprehensive training and development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand strategy role in South Korea. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Computer Games - KRAFTON is a global leader in game development and publishing, known for its flagship title, PUBG (PlayerUnknown's Battlegrounds).

Company Size: Large (1,001-5,000 employees) - KRAFTON offers a dynamic and collaborative work environment with ample opportunities for professional growth.

Founded: 2007 - KRAFTON was founded with a vision to create innovative and engaging gaming experiences for a global audience.

Company Description:

• KRAFTON is a collective of studios, each with their own distinct creative identity
• The company aims to evolve, innovate, and create new technology and entertainment experiences
• KRAFTON's team is dedicated to generating unparalleled creation based on technology

Company Specialties:

• Game development and publishing
• Brand management and marketing
• Technology and innovation
• Global business strategy

Company Website: www.krafton.com

ASSUMPTION: KRAFTON's focus on innovation and creativity makes it an attractive employer for individuals seeking a challenging and rewarding career in the gaming industry.

📊 Role Analysis

Career Level: Senior - This role offers significant responsibility and the opportunity to make a substantial impact on KRAFTON's brand strategy and business growth.

Reporting Structure: The Brand Strategy Team Lead will report directly to the Head of Brand Strategy or an equivalent senior executive.

Work Arrangement: On-site with potential for hybrid or remote work arrangements, depending on the candidate's preferences and the company's policies.

Growth Opportunities:

• Potential to advance to a director or vice president role within the brand strategy department
• Opportunities to lead cross-functional projects and collaborate with other departments
• Chance to gain experience in a global gaming company and contribute to its continued success

ASSUMPTION: This role offers a clear path for career progression and the chance to work on high-impact projects with a global scope.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): 231, Teheran-ro, Gangnam-gu, Seoul 06142, KR

Geographic Context:

• Seoul, South Korea - A vibrant, multicultural city with a thriving gaming industry
• Close proximity to public transportation and amenities
• Access to various entertainment, dining, and shopping options

Work Schedule: Standard business hours with flexible work arrangements and opportunities for remote work

ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-depth behavioral and technical assessment
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand strategy development and execution
• Market analysis and trend tracking
• Stakeholder management and communication
• Leadership and team management skills
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant brand strategy experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of KRAFTON's brand and the role's requirements
• Prepare for behavioral and situational interview questions focusing on brand strategy and leadership
• Research KRAFTON's brand and recent projects to show your enthusiasm and preparation

ATS Keywords: Brand Strategy, Business Strategy, Market Analysis, Trend Tracking, Stakeholder Management, Global Branding, Brand Identity, Brand Management, Strategic Planning, Team Leadership, Problem Solving, Critical Thinking

ASSUMPTION: KRAFTON's application process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Frontify)
• Market research tools (e.g., Google Trends, SEMRush, SimilarWeb)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard tools and software is expected, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Original, Stay Creative
• Be Bold, Learn and Win
• One Team, One Dream

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Results-driven and focused on continuous improvement
• Open and transparent communication

Self-Assessment Questions:

• How do you align with KRAFTON's company values, and how have you demonstrated them in your previous roles?
• Describe a time when you had to adapt to significant change or uncertainty in a project or work environment. How did you handle it, and what was the outcome?
• How do you approach collaboration and teamwork, especially when working with diverse global stakeholders?

ASSUMPTION: KRAFTON values candidates who embody their core values and can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, global gaming company
• Navigating a complex and evolving brand landscape
• Collaborating with diverse global stakeholders with varying priorities and expectations
• Adapting to changes in the gaming industry and market trends

ASSUMPTION: Candidates should be prepared to face challenges and adapt to changes in a dynamic and competitive industry.

📈 Similar Roles Comparison

• This role is unique in its focus on brand strategy for a global gaming company, offering a rare opportunity to shape the brand identity of one of the industry's leading publishers
• Compared to other brand strategy roles, this position offers a higher degree of autonomy and responsibility, with the chance to make a significant impact on KRAFTON's brand and business success
• Career progression in this role may lead to opportunities in other departments or studios within KRAFTON, providing diverse growth paths for the right candidate

ASSUMPTION: This role offers a unique blend of brand strategy experience and the chance to work in the thriving gaming industry, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for a new, unannounced game title
• Conducting market research and trend analysis to inform brand positioning and messaging for an existing game franchise
• Leading a cross-functional team to rebrand an existing game studio, aligning its identity with KRAFTON's corporate brand

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the Brand Strategy Team Lead role at KRAFTON.

❓ Key Questions to Ask During Interview

• How does this role fit into KRAFTON's overall brand strategy and business objectives?
• What are the key priorities for this role in the first 90 days?
• How does KRAFTON support the professional development and growth of its brand strategy team members?
• What are the most significant challenges facing the brand strategy department, and how can this role address them?
• How does KRAFTON measure the success of its brand strategy initiatives, and how can this role contribute to improving those metrics?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the expectations and challenges associated with it.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through KRAFTON's careers page
• Tailor your resume and cover letter to highlight your relevant brand strategy experience and skills
• Prepare for a comprehensive interview process, including phone or video screens, technical assessments, and final round interviews
• Follow up with the hiring manager or HR representative after each interview round to express your interest and ask any questions
• If selected, complete the background check process and await the final job offer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.