Corporate Communications Manager

📌 Core Information

🔹 Job Title: Corporate Communications Manager

🔹 Company: Medical Guardian

🔹 Location: Philadelphia, Pennsylvania, United States

🔹 Job Type: Full-Time, On-site

🔹 Category: Medical Device, Corporate Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic communication plans to enhance media coverage and position Medical Guardian as a thought leader in healthcare and aging innovation.
• Building and nurturing strong relationships with industry and business journalists to secure high-value media placements.
• Creating compelling press releases, media kits, pitches, and internal communications that align with the company’s mission and engage diverse audiences.
• Collaborating with cross-functional teams to align communication strategies with business objectives and ensure consistency in messaging.

ASSUMPTION: This role requires a strong background in corporate communications or public relations, with a focus on media relations and content development. Experience in healthcare or technology is a plus.

📋 Key Responsibilities

✅ Develop and execute strategic communication plans to increase earned media coverage, enhance share of voice, and build the company’s reputation as an industry leader.

✅ Build and nurture strong relationships with industry and business journalists, secure high-value media placements, and proactively pitch stories showcasing the company’s advocacy efforts, growth, and achievements.

✅ Stay informed on industry trends and breaking news to identify timely opportunities for the company to comment on emerging topics.

✅ Develop compelling press releases, media kits, pitches, and internal communications that align with the company’s mission and engage diverse audiences.

✅ Identify and secure opportunities for the company and executives to participate in high-profile speaking engagements, media features, and awards programs to boost credibility and visibility.

✅ Equip executives with tailored messaging, briefing materials, and support for media interviews, public speaking, and podcasts, ensuring they effectively convey leadership and expertise.

✅ Anticipate and address potential risks through proactive planning, and implement clear, effective communication strategies during crises to safeguard the company’s reputation.

✅ Partner with Marketing, Healthcare, Compliance, HR, and Product teams to align communication strategies with business objectives and ensure consistency in messaging.

ASSUMPTION: This role requires strong project management skills, with the ability to meet deadlines and manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience: 5+ years of experience in corporate communications, public relations, or a related field; experience in healthcare or technology is a plus.

Required Skills:

• Proven ability to secure earned media coverage and cultivate strong relationships with journalists.
• Exceptional written and verbal communication skills, with demonstrated expertise in creating tailored messaging for diverse audiences.
• Strong project management skills with a record of meeting deadlines and managing multiple priorities effectively.

Preferred Skills:

• Experience in the healthcare or medical device industry.
• Familiarity with crisis communication strategies.

ASSUMPTION: Candidates with a strong portfolio of media placements and a proven track record in corporate communications or public relations are preferred.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Corporate Communications Manager with 5-10 years of experience in the Philadelphia area)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick Time Off & Holidays)
• Company Paid Short Term Disability and Life Insurance
• Retirement Plan (401k) with Company Match

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Guardian is a leading provider of innovative medical alert systems and healthcare services for aging adults, operating in the competitive medical device industry.

Company Size: Medical Guardian is a mid-sized company with 501-1,000 employees, offering a collaborative work environment with opportunities for growth and innovation.

Founded: Medical Guardian was founded in 2005 and has since grown exponentially, becoming a leading provider of personal emergency response systems and appearing in the Inc. 5000 Fastest-Growing Private Companies in America list for 12 consecutive years.

Company Description:

• Medical Guardian is dedicated to empowering older adults to live a life without limits, with a commitment to safety, independence, and peace of mind.
• The company offers a range of medical alert systems, including in-home systems, mobile devices, and wearable medical alert smartwatches, catering to diverse customer needs.
• Medical Guardian is committed to providing best-in-class service and has been recognized for its excellence, appearing on various "best places to work" lists and receiving awards such as the Top Medical Alert System in 2024 by Forbes Health.

Company Specialties:

• Medical alert systems and devices
• Personal emergency response services
• Medical alarms
• Mobile alert systems
• Technology and innovation
• Customer service
• Sales
• Connected healthcare

Company Website: MedicalGuardian.com

ASSUMPTION: Medical Guardian's focus on innovation and customer service sets it apart in the competitive medical device industry, offering applicants a unique opportunity to grow and make an impact.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional seeking to advance their career in corporate communications or public relations, with a focus on media relations and content development.

Reporting Structure: The Corporate Communications Manager will report directly to the Vice President of Marketing and work closely with cross-functional teams, including Marketing, Healthcare, Compliance, HR, and Product.

Work Arrangement: This is an on-site position, with the opportunity to work remotely on an as-needed basis for meetings and events.

Growth Opportunities:

• As Medical Guardian continues to grow, there may be opportunities for the Corporate Communications Manager to take on additional responsibilities or advance to a more senior role within the organization.
• The company's focus on innovation and technology offers the potential for the Corporate Communications Manager to gain experience in emerging areas of the healthcare industry.

ASSUMPTION: Medical Guardian's commitment to growth and innovation provides ample opportunities for the Corporate Communications Manager to develop their skills and advance their career.

🌍 Location & Work Environment

Office Type: Medical Guardian's headquarters is located in Philadelphia, Pennsylvania, offering a modern and collaborative work environment.

Office Location(s): 1818 Market Street, Philadelphia, PA 19103, US

Geographic Context:

• Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States, offering a diverse range of cultural, historical, and recreational opportunities.
• The city is known for its rich history, with iconic landmarks such as the Liberty Bell and Independence Hall.
• Philadelphia is also a major hub for healthcare and technology, with a thriving startup scene and numerous Fortune 500 companies based in the area.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events as needed.

ASSUMPTION: The Corporate Communications Manager can expect a dynamic and fast-paced work environment, with the opportunity to collaborate with cross-functional teams and make a significant impact on the company's growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Communication skills, both written and verbal
• Media relations experience and ability to secure earned media coverage
• Project management skills and ability to manage multiple priorities
• Cultural fit and alignment with Medical Guardian's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in corporate communications, public relations, or a related field, with a focus on media relations and content development.
• Include specific examples of media placements or successful communication campaigns you have secured in the past.
• Demonstrate your understanding of Medical Guardian's mission and values, and explain how your skills and experience make you a strong fit for the role.

ATS Keywords: Corporate Communications, Public Relations, Media Relations, Content Development, Crisis Management, Project Management, Thought Leadership, Executive Communications, Healthcare, Medical Device, Philadelphia

ASSUMPTION: Medical Guardian's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, media relations, and project management experience.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Muck Rack, Agility PR Solutions)
• Content creation and management platforms (e.g., WordPress, Hootsuite)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Corporate Communications Manager will be expected to have proficiency in relevant communication, content creation, and project management tools, as well as strong computer literacy skills.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions
• Customer Focus: Placing the needs of customers at the center of every decision
• Innovation: Embracing creativity and continuous improvement
• Collaboration: Working together to achieve common goals
• Accountability: Taking responsibility for one's actions and decisions

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you have a proven track record of securing earned media coverage and cultivating strong relationships with journalists?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities effectively?
• Do you share Medical Guardian's commitment to integrity, customer focus, innovation, collaboration, and accountability?

ASSUMPTION: Medical Guardian seeks candidates who are strong communicators, experienced in media relations, and aligned with the company's values and work style.

⚠️ Potential Challenges

• The competitive nature of the medical device industry may present challenges in securing media coverage and positioning Medical Guardian as a thought leader.
• The role may require working non-standard hours for meetings, events, or crises, which can impact work-life balance.
• As Medical Guardian continues to grow, the Corporate Communications Manager may face increased workload and responsibilities.
• The Philadelphia area has a high cost of living, which may impact the overall compensation package for some candidates.

ASSUMPTION: The Corporate Communications Manager should be prepared to navigate the competitive nature of the medical device industry, manage a dynamic workload, and adapt to the high cost of living in the Philadelphia area.

📈 Similar Roles Comparison

• Compared to related roles in public relations or corporate communications, this role places a greater emphasis on media relations and content development, with a focus on securing earned media coverage and positioning Medical Guardian as a thought leader.
• In the healthcare and medical device industry, this role requires a strong understanding of the unique challenges and opportunities presented by the sector, as well as the ability to communicate effectively with diverse stakeholders.
• Career progression in this role may involve advancing to a more senior position within the organization, such as Director of Corporate Communications or Vice President of Marketing.

ASSUMPTION: Candidates should be aware of the unique demands and opportunities presented by this role in the medical device industry and be prepared to adapt their skills and experience accordingly.

📝 Sample Projects

• Developing and executing a strategic communication plan to launch a new medical alert device, including media outreach, content creation, and event planning.
• Securing high-profile media placements for Medical Guardian's executives, positioning them as thought leaders in the healthcare and aging innovation space.
• Managing a crisis communication strategy in response to a product recall or other unexpected event, ensuring the company's reputation remains intact.

ASSUMPTION: The Corporate Communications Manager should be prepared to take on a wide range of projects, from strategic communication planning to crisis management, and adapt their skills and experience accordingly.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department, and how this role fits into the broader organization?
• How does Medical Guardian support the professional development and growth of its employees, particularly within the Marketing department?
• Can you provide examples of how Medical Guardian's values are demonstrated in day-to-day work and decision-making processes?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does Medical Guardian approach work-life balance, and what resources are available to support employees in managing their personal and professional responsibilities?

ASSUMPTION: Candidates should use the interview process to assess the fit between their skills, experience, and career goals, and the opportunities and challenges presented by this role at Medical Guardian.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Medical Guardian's careers page
• Tailor your resume and cover letter to highlight your relevant experience in corporate communications, public relations, or a related field, with a focus on media relations and content development.
• Prepare examples of media placements or successful communication campaigns you have secured in the past, and be ready to discuss them during the interview process.
• Demonstrate your understanding of Medical Guardian's mission and values, and explain how your skills and experience make you a strong fit for the role.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.