Corporate Communications Senior Manager

📌 Core Information 🔹 Job Title: Corporate Communications Senior Manager 🔹 Company: GE Appliances, a Haier company 🔹 Location: Louisville, KY, USA 🔹 Job Type: Full-time, On-site 🔹 Category: Manufacturing, Corporate Communications 🔹 Date Posted: May 6, 2025 🔹 Experience Level: 7+ years 🚀 Job Overview Key aspects of this role include: - Developing and executing strategic communications campaigns to support business priorities - Strengthening media presence and driving storytelling across various channels - Building and nurturing relationships with stakeholders to extend the company's influence - Providing trusted communications counsel to senior leaders - Supporting crisis communication readiness and response efforts ASSUMPTION: This role requires a proactive, strategic thinker with strong media skills and the ability to thrive in a fast-paced, evolving environment. Familiarity with B2B or manufacturing communications is preferred. 📋 Key Responsibilities ✅ Lead the development and execution of strategic, multi-platform communications campaigns that support key business priorities, including digital innovation, product initiatives, business operations, new ecosystems, and corporate branding. ✅ Strengthen and expand GE Appliances’ media presence by cultivating relationships with national and regional reporters, influencers, bloggers, podcasters, and proactively identifying opportunities to amplify the company’s stories. ✅ Drive compelling, creative storytelling across digital, social, earned, and owned channels that amplifies the company's stories and builds external engagement. ✅ Build and nurture relationships across the company's partner ecosystem to extend its influence and visibility. ✅ Provide trusted communications counsel to senior leaders, guiding communications for organizational change, issues management, and reputation-sensitive topics. ✅ Support the company’s crisis communication readiness and response efforts. ✅ Collaborate cross-functionally to align internal and external messaging and create continuity in voice and tone. ASSUMPTION: This role requires exceptional writing, editing, and storytelling skills across formats and audiences. The ideal candidate should be adept at managing multiple priorities, navigating ambiguity, and delivering results under pressure. 🎯 Required Qualifications Education: - Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field. Experience: - 7+ years of progressive experience in corporate communications, public relations, or media strategy, ideally in a B2B or manufacturing context. Required Skills: - Demonstrated success in shaping narratives, landing impactful media placements, and managing complex communications programs. - Digital media fluency, including social content creation, analytics interpretation, and platform strategy. - Exceptional writing, editing, and storytelling skills across formats and audiences. - Strong executive presence with a consultative approach to working with senior leaders. - Experience in unionized environments and crisis communication preferred. Preferred Skills: - Familiarity with the appliance industry or manufacturing sector. - Experience working with a global organization. ASSUMPTION: While not explicitly stated, experience in crisis communication and familiarity with unionized environments are highly desirable for this role. 💰 Compensation & Benefits Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in corporate communications, manufacturing sector, Louisville, KY) Benefits: - Comprehensive health, dental, and vision plans - Retirement savings plans (401k with company match) - Tuition assistance and professional development opportunities - Employee discounts on GE Appliances products - Flexible work arrangements Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs and team agreements. ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in corporate communications, manufacturing sector, Louisville, KY. Benefits are assumed based on typical offerings for large corporations in the United States. 📌 Applicant Insights 🔍 Company Context Industry: Manufacturing, specifically home appliances Company Size: 10,001+ employees (GE Appliances is a subsidiary of Haier, a global leader in home appliances and consumer electronics) Founded: 1904 (as General Electric; GE Appliances was established in 1907) Company Description: - GE Appliances is a leading U.S. manufacturer of home appliances, with 15,500 team members nationwide. - The company manufactures and sells products under the Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™ brands. - GE Appliances is deeply committed to the communities where it lives and works, passionate about getting closer to its product users to understand their needs, and driven by the belief that there’s always a better way. Company Specialties: - Appliance parts and service - Selling home appliances to builders, remodelers, and building distributors - Solutions for all home appliances needs and specifying home appliances for designers and architects Company Website: geappliancesco.com ASSUMPTION: GE Appliances is a well-established company with a strong brand and a significant presence in the home appliances market. Its size and history provide stability and opportunities for growth, while its focus on innovation and continuous improvement drives its success. 📊 Role Analysis Career Level: Senior Manager Reporting Structure: This role reports directly to the Vice President of Corporate Communications and works closely with business leaders across the organization. Work Arrangement: On-site, with flexibility for remote work based on business needs and team agreements. Growth Opportunities: - Opportunities to work on high-impact projects and initiatives - Exposure to senior leadership and cross-functional teams - Potential for career progression within the communications department or the broader organization ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization. The ideal candidate will be proactive, strategic, and eager to take on new challenges. 🌍 Location & Work Environment Office Type: On-site, with flexible remote work options Office Location(s): Appliance Park, Louisville, KY Geographic Context: - Louisville is the largest city in Kentucky and the 29th-most populous city in the United States. - The city is known for its vibrant arts scene, historic neighborhoods, and annual events like the Kentucky Derby and the Forecastle Festival. - Louisville has a humid subtropical climate, with mild winters and hot, humid summers. Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs and team agreements. ASSUMPTION: Louisville offers a unique blend of urban and rural living, with a rich cultural heritage and a growing economy. The work environment at GE Appliances is collaborative and innovative, with a strong focus on teamwork and continuous improvement. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screen with the HR department 3. In-depth interview with the hiring manager and/or other team members 4. Final interview with the Vice President of Corporate Communications Key Assessment Areas: - Communication skills, both written and verbal - Media relations and storytelling abilities - Strategic thinking and problem-solving skills - Ability to work collaboratively and build relationships - Cultural fit and alignment with GE Appliances' values Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Be prepared to discuss specific examples of your communication successes, challenges, and how you overcame them. - Research GE Appliances and the home appliances industry to demonstrate your knowledge and enthusiasm for the role. ATS Keywords: Corporate Communications, Public Relations, Media Strategy, Digital Media Fluency, Storytelling, Crisis Communication, Relationship Building, Consultative Approach, Writing, Editing, Analytics Interpretation, Product Initiatives, Organizational Change, Issues Management, Executive Presence, Growth Mindset, Proactive Communication ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in a clear and compelling manner. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Social media platforms (Twitter, LinkedIn, Facebook) - Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite) - Content management systems (e.g., WordPress, Drupal) ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role. Candidates should be comfortable using a range of software applications and platforms to support their work. 👔 Cultural Fit Considerations Company Values: - We come together - We always look for a better way - We create possibilities Work Style: - Collaborative and team-oriented - Innovative and forward-thinking - Results-driven and focused on continuous improvement Self-Assessment Questions: - How do you align with GE Appliances' core values, and how have you demonstrated these values in your previous roles? - How comfortable are you working in a fast-paced, evolving environment, and how have you adapted to change in the past? - How do you approach building relationships with stakeholders, and can you provide an example of a successful relationship you've cultivated in a previous role? ASSUMPTION: GE Appliances is a large, established organization with a strong focus on collaboration, innovation, and continuous improvement. Candidates should be able to demonstrate their alignment with the company's values and work style to be successful in this role. ⚠️ Potential Challenges - Managing multiple priorities and navigating ambiguity in a fast-paced, evolving environment - Balancing the needs of various stakeholders, including business leaders, media outlets, and internal teams - Adapting to changes in the home appliances industry and responding to emerging trends and technologies - Working effectively in a unionized environment ASSUMPTION: This role presents unique challenges and opportunities for growth, and candidates should be prepared to navigate ambiguity, manage multiple priorities, and adapt to change. 📈 Similar Roles Comparison - This role is similar to other Senior Manager positions in corporate communications, with a focus on media relations, storytelling, and stakeholder engagement. - However, this role is unique in its focus on the home appliances industry and the opportunity to work for a well-established, global organization with a strong brand. - Career paths for this role may include progression to a Vice President or Director of Corporate Communications role, or transition to a similar role in a different industry or organization. ASSUMPTION: While this role shares similarities with other Senior Manager positions in corporate communications, its focus on the home appliances industry and opportunity for growth within a large, global organization make it a unique and attractive opportunity. 📝 Sample Projects - Developing and executing a strategic communications campaign to launch a new product line or initiative - Managing a crisis communication situation, such as a product recall or negative media attention - Building and nurturing relationships with key media outlets and influencers to amplify the company's stories - Creating and implementing a social media strategy to engage with customers and stakeholders ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the ideal candidate might undertake in this role. Candidates should be prepared to discuss their relevant experience and how they have approached similar challenges in the past. ❓ Key Questions to Ask During Interview - Can you describe the team structure and dynamics, and how this role fits into the broader communications organization? - How does the company support the professional development and growth of its employees, particularly in the communications department? - What are the most pressing challenges facing the company, and how can this role contribute to addressing them? - How does the company approach innovation and continuous improvement, and what opportunities exist for the successful candidate to contribute to these efforts? - What is the company's approach to work-life balance, and how does it support employees in achieving their personal and professional goals? ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://haier.wd3.myworkdayjobs.com/GE_Appliances/job/USA-Louisville-KY/Corporate-Communications-Senior-Manager_REQ-22654 - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Prepare for your interview by researching GE Appliances, the home appliances industry, and the specific challenges and opportunities presented by this role. - Follow up with the hiring manager or HR department after your interview to express your appreciation for the opportunity and reiterate your interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.