Corporate Director of Marketing
COURY HOSPITALITY LLC
Full-time
On-site
Grapevine, Texas, United States
🌐 Digital Marketing
📌 Core Information
- 🔹 Job Title: Corporate Director of Marketing
- 🔹 Company: Coury Hospitality LLC
- 🔹 Location: Grapevine, Texas, United States
- 🔹 Job Type: On-site, Full-time
- 🔹 Category: Hospitality
- 🔹 Date Posted: April 15, 2025
- 🔹 Experience Level: 7-10 years
- 🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and supporting marketing efforts across a portfolio of hotels and F&B outlets.
- Focusing on digital and revenue-generating initiatives, with a strong emphasis on e-commerce, Google advertising, and other paid digital efforts.
- Providing leadership and oversight to on-property marketing teams across the portfolio.
- Collaborating with hotel General Managers and other key stakeholders to drive revenue through data-informed marketing tactics.
ASSUMPTION: This role requires a strategic and results-oriented marketing professional with a strong background in hospitality and multi-property digital marketing.
📋 Key Responsibilities
- 🔹 Develop and implement strategic marketing plans for a portfolio of hotels and F&B outlets, with a strong focus on digital and revenue-generating initiatives.
- 🔹 Provide leadership and guidance to on-property marketing teams, ensuring alignment with corporate goals, brand standards, and digital strategy.
- 🔹 Collaborate with hotel General Managers and other key stakeholders to drive revenue through data-informed marketing tactics.
- 🔹 Lead and execute corporate e-commerce strategies, including website optimization, meta search management, and booking path enhancements.
- 🔹 Manage paid digital advertising efforts, with a focus on Google Ads, display, retargeting, and programmatic campaigns across the portfolio.
- 🔹 Monitor and optimize campaigns for performance, ensuring strong return on ad spend (ROAS) and alignment with business objectives.
- 🔹 Analyze marketing performance data, producing actionable insights and regular reporting for corporate and property-level stakeholders.
- 🔹 Lead and inspire a team of marketing professionals, fostering a culture of creativity, innovation, accountability, and results.
- 🔹 Collaborate closely with corporate leadership, sales teams, revenue management, and other departments to ensure cohesive and strategic marketing execution.
- 🔹 Provide ongoing training, support, and development opportunities for marketing staff to enhance skills and performance across properties.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with strong analytical and communication skills.
🎯 Required Qualifications
- 🔹 Education: Bachelor’s degree in Marketing, Business, or a related field.
- 🔹 Experience: A minimum of 7-10 years of experience in marketing, preferably within the hospitality industry, with a proven track record of success in multi-property marketing management.
- 🔹 Required Skills:
- Deep understanding of e-commerce strategy, digital advertising, and the hospitality booking funnel.
- Expertise in managing Google Ads, paid media campaigns, and digital performance marketing.
- Strong analytical skills with experience using marketing analytics tools to interpret data and drive decision-making.
- Experience in managing and mentoring a marketing team across multiple locations.
- Ability to think strategically and execute tactically in a fast-paced, results-driven environment.
- Excellent communication, leadership, and interpersonal skills.
ASSUMPTION: Given the experience level and required skills, this role is well-suited for a seasoned marketing professional with a strong background in hospitality and digital marketing.
💰 Compensation & Benefits
- 🔹 Salary Range: Based on industry standards for a Director of Marketing role in the hospitality industry in Texas, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the experience level, location, and the size of the company.
- 🔹 Benefits: Not specified in the job description. However, typical benefits for a role of this level may include health insurance, retirement plans, and paid time off.
- 🔹 Working Hours: Full-time, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Hospitality
- 🔹 Company Size: 1,001-5,000 employees
- 🔹 Founded: Not specified
- 🔹 Company Description: Coury Hospitality specializes in curating Unmatched Moments in distinctive hotels, restaurants, and bars that truly stand out. They are committed to intuitive service and exceptional attention to detail, ensuring that your vision comes to life in a way only they can achieve.
- 🔹 Company Specialties: Hospitality Management, Hotel Management, Restaurant Management, Revenue Management, Procurement, Marketing, Social Media, Hotel Renovation, and Brand Development.
📊 Role Analysis
- 🔹 Career Level: Director-level role, reporting directly to the Senior Vice President, Marketing and Digital Strategy.
- 🔹 Reporting Structure: This role is part of the marketing department and will oversee on-property marketing teams across the portfolio.
- 🔹 Work Arrangement: On-site, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
- 🔹 Growth Opportunities: This role offers the opportunity to lead and mentor a marketing team, driving strategic initiatives across a portfolio of hotels and F&B outlets. There may also be opportunities for career progression within the marketing department or the company as a whole.
ASSUMPTION: Given the company's size and the nature of the role, there are opportunities for growth and development within the marketing department and the company.
🌍 Location & Work Environment
- 🔹 Office Type: Corporate office with on-site presence required.
- 🔹 Office Location(s): 1785 SH-26 W, Suite 150, Grapevine, Texas 76051, US
- 🔹 Geographic Context: Grapevine, Texas, is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the United States.
- 🔹 Work Schedule: Full-time, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
ASSUMPTION: The work environment is corporate office-based, with some flexibility for remote work potentially available for specific tasks or situations.
💼 Interview & Application Insights
- 🔹 Typical Process: Not specified in the job description. However, a typical interview process for a role of this level may include phone or video screens, followed by on-site interviews with key stakeholders, potentially including a presentation or case study component.
- 🔹 Key Assessment Areas: Marketing strategy, digital advertising, data analysis, team leadership, and cultural fit.
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the hospitality industry.
- Be prepared to discuss your experience with e-commerce strategy, digital advertising, and data analysis.
- Showcase your leadership skills and ability to manage and mentor a team.
- Demonstrate your understanding of the hospitality industry and the specific challenges and opportunities it presents.
🛠️ Tools & Technologies
- Google Ads platform
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's specific qualifications.
👔 Cultural Fit Considerations
- 🔹 Company Values: Not specified in the job description. However, typical values for a company in the hospitality industry may include customer focus, innovation, collaboration, and excellence.
- 🔹 Work Style: This role requires a strategic and results-oriented marketing professional with strong analytical and communication skills. A successful candidate will be able to think critically, make data-driven decisions, and collaborate effectively with a diverse team.
- 🔹 Self-Assessment Questions:
- How do you align with the company's values, particularly in terms of customer focus and excellence?
- How comfortable are you working in a fast-paced, results-driven environment?
- How do you approach collaboration and teamwork, particularly in a matrixed organization with multiple stakeholders?
ASSUMPTION: A strong cultural fit for this role would be a marketing professional who is highly motivated, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- 🔹 Balancing strategic planning and hands-on execution, particularly in a fast-paced environment.
- 🔹 Managing and mentoring a team across multiple locations, with varying levels of experience and expertise.
- 🔹 Navigating a matrixed organization with multiple stakeholders, each with their own priorities and goals.
- 🔹 Keeping up with the latest trends and best practices in digital marketing, particularly in the hospitality industry.
📈 Similar Roles Comparison
- 🔹 This role is similar to a Director of Marketing in the hospitality industry, but with a focus on corporate marketing initiatives and oversight of on-property marketing teams.
- 🔹 Compared to other marketing director roles, this position offers the opportunity to lead and execute strategic marketing plans across a portfolio of hotels and F&B outlets, with a strong emphasis on digital and revenue-generating initiatives.
- 🔹 In terms of career path, this role offers the opportunity to lead and mentor a marketing team, driving strategic initiatives and potentially progressing to a vice president or chief marketing officer role within the company or the broader hospitality industry.
ASSUMPTION: This role is well-suited for a marketing professional with experience in the hospitality industry, looking to take the next step in their career and lead strategic marketing initiatives across a portfolio of hotels and F&B outlets.
📝 Sample Projects
- 🔹 Developing and implementing a comprehensive digital marketing strategy for a new hotel opening, including website optimization, meta search management, and paid digital advertising campaigns.
- 🔹 Conducting a competitive analysis of the hospitality industry in a specific market, identifying opportunities for differentiation and growth.
- 🔹 Leading a team to optimize the booking path for a portfolio of hotels, improving conversion rates and driving revenue growth.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a successful candidate might be expected to lead or contribute to in this role.
❓ Key Questions to Ask During Interview
- 🔹 Can you describe the company's approach to digital marketing and how this role fits into that strategy?
- 🔹 How does the company support the professional development and growth of its marketing team members?
- 🔹 Can you provide an example of a successful marketing campaign led by the company, and what role this position would have played in its execution?
- 🔹 How does the company measure the success of its marketing efforts, and how would this role contribute to that process?
- 🔹 What are the biggest challenges facing the hospitality industry in the next 5-10 years, and how does this role address or mitigate those challenges?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the broader hospitality industry, as well as to demonstrate the candidate's interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3153900).
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the hospitality industry.
- Be prepared to discuss your experience with e-commerce strategy, digital advertising, and data analysis.
- Showcase your leadership skills and ability to manage and mentor a team.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- 🔹 Job Title: Corporate Director of Marketing
- 🔹 Company: Coury Hospitality LLC
- 🔹 Location: Grapevine, Texas, United States
- 🔹 Job Type: On-site, Full-time
- 🔹 Category: Hospitality
- 🔹 Date Posted: April 15, 2025
- 🔹 Experience Level: 7-10 years
- 🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and supporting marketing efforts across a portfolio of hotels and F&B outlets.
- Focusing on digital and revenue-generating initiatives, with a strong emphasis on e-commerce, Google advertising, and other paid digital efforts.
- Providing leadership and oversight to on-property marketing teams across the portfolio.
- Collaborating with hotel General Managers and other key stakeholders to drive revenue through data-informed marketing tactics.
ASSUMPTION: This role requires a strategic and results-oriented marketing professional with a strong background in hospitality and multi-property digital marketing.
📋 Key Responsibilities
- 🔹 Develop and implement strategic marketing plans for a portfolio of hotels and F&B outlets, with a strong focus on digital and revenue-generating initiatives.
- 🔹 Provide leadership and guidance to on-property marketing teams, ensuring alignment with corporate goals, brand standards, and digital strategy.
- 🔹 Collaborate with hotel General Managers and other key stakeholders to drive revenue through data-informed marketing tactics.
- 🔹 Lead and execute corporate e-commerce strategies, including website optimization, meta search management, and booking path enhancements.
- 🔹 Manage paid digital advertising efforts, with a focus on Google Ads, display, retargeting, and programmatic campaigns across the portfolio.
- 🔹 Monitor and optimize campaigns for performance, ensuring strong return on ad spend (ROAS) and alignment with business objectives.
- 🔹 Analyze marketing performance data, producing actionable insights and regular reporting for corporate and property-level stakeholders.
- 🔹 Lead and inspire a team of marketing professionals, fostering a culture of creativity, innovation, accountability, and results.
- 🔹 Collaborate closely with corporate leadership, sales teams, revenue management, and other departments to ensure cohesive and strategic marketing execution.
- 🔹 Provide ongoing training, support, and development opportunities for marketing staff to enhance skills and performance across properties.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with strong analytical and communication skills.
🎯 Required Qualifications
- 🔹 Education: Bachelor’s degree in Marketing, Business, or a related field.
- 🔹 Experience: A minimum of 7-10 years of experience in marketing, preferably within the hospitality industry, with a proven track record of success in multi-property marketing management.
- 🔹 Required Skills:
- Deep understanding of e-commerce strategy, digital advertising, and the hospitality booking funnel.
- Expertise in managing Google Ads, paid media campaigns, and digital performance marketing.
- Strong analytical skills with experience using marketing analytics tools to interpret data and drive decision-making.
- Experience in managing and mentoring a marketing team across multiple locations.
- Ability to think strategically and execute tactically in a fast-paced, results-driven environment.
- Excellent communication, leadership, and interpersonal skills.
ASSUMPTION: Given the experience level and required skills, this role is well-suited for a seasoned marketing professional with a strong background in hospitality and digital marketing.
💰 Compensation & Benefits
- 🔹 Salary Range: Based on industry standards for a Director of Marketing role in the hospitality industry in Texas, the estimated salary range is $120,000 - $160,000 per year. This estimate takes into account the experience level, location, and the size of the company.
- 🔹 Benefits: Not specified in the job description. However, typical benefits for a role of this level may include health insurance, retirement plans, and paid time off.
- 🔹 Working Hours: Full-time, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
- 🔹 Industry: Hospitality
- 🔹 Company Size: 1,001-5,000 employees
- 🔹 Founded: Not specified
- 🔹 Company Description: Coury Hospitality specializes in curating Unmatched Moments in distinctive hotels, restaurants, and bars that truly stand out. They are committed to intuitive service and exceptional attention to detail, ensuring that your vision comes to life in a way only they can achieve.
- 🔹 Company Specialties: Hospitality Management, Hotel Management, Restaurant Management, Revenue Management, Procurement, Marketing, Social Media, Hotel Renovation, and Brand Development.
📊 Role Analysis
- 🔹 Career Level: Director-level role, reporting directly to the Senior Vice President, Marketing and Digital Strategy.
- 🔹 Reporting Structure: This role is part of the marketing department and will oversee on-property marketing teams across the portfolio.
- 🔹 Work Arrangement: On-site, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
- 🔹 Growth Opportunities: This role offers the opportunity to lead and mentor a marketing team, driving strategic initiatives across a portfolio of hotels and F&B outlets. There may also be opportunities for career progression within the marketing department or the company as a whole.
ASSUMPTION: Given the company's size and the nature of the role, there are opportunities for growth and development within the marketing department and the company.
🌍 Location & Work Environment
- 🔹 Office Type: Corporate office with on-site presence required.
- 🔹 Office Location(s): 1785 SH-26 W, Suite 150, Grapevine, Texas 76051, US
- 🔹 Geographic Context: Grapevine, Texas, is a suburb of Dallas-Fort Worth, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the United States.
- 🔹 Work Schedule: Full-time, with a typical workweek of 40 hours. Some flexibility may be required to accommodate meetings and events.
ASSUMPTION: The work environment is corporate office-based, with some flexibility for remote work potentially available for specific tasks or situations.
💼 Interview & Application Insights
- 🔹 Typical Process: Not specified in the job description. However, a typical interview process for a role of this level may include phone or video screens, followed by on-site interviews with key stakeholders, potentially including a presentation or case study component.
- 🔹 Key Assessment Areas: Marketing strategy, digital advertising, data analysis, team leadership, and cultural fit.
- 🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the hospitality industry.
- Be prepared to discuss your experience with e-commerce strategy, digital advertising, and data analysis.
- Showcase your leadership skills and ability to manage and mentor a team.
- Demonstrate your understanding of the hospitality industry and the specific challenges and opportunities it presents.
🛠️ Tools & Technologies
- Google Ads platform
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's specific qualifications.
👔 Cultural Fit Considerations
- 🔹 Company Values: Not specified in the job description. However, typical values for a company in the hospitality industry may include customer focus, innovation, collaboration, and excellence.
- 🔹 Work Style: This role requires a strategic and results-oriented marketing professional with strong analytical and communication skills. A successful candidate will be able to think critically, make data-driven decisions, and collaborate effectively with a diverse team.
- 🔹 Self-Assessment Questions:
- How do you align with the company's values, particularly in terms of customer focus and excellence?
- How comfortable are you working in a fast-paced, results-driven environment?
- How do you approach collaboration and teamwork, particularly in a matrixed organization with multiple stakeholders?
ASSUMPTION: A strong cultural fit for this role would be a marketing professional who is highly motivated, results-driven, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- 🔹 Balancing strategic planning and hands-on execution, particularly in a fast-paced environment.
- 🔹 Managing and mentoring a team across multiple locations, with varying levels of experience and expertise.
- 🔹 Navigating a matrixed organization with multiple stakeholders, each with their own priorities and goals.
- 🔹 Keeping up with the latest trends and best practices in digital marketing, particularly in the hospitality industry.
📈 Similar Roles Comparison
- 🔹 This role is similar to a Director of Marketing in the hospitality industry, but with a focus on corporate marketing initiatives and oversight of on-property marketing teams.
- 🔹 Compared to other marketing director roles, this position offers the opportunity to lead and execute strategic marketing plans across a portfolio of hotels and F&B outlets, with a strong emphasis on digital and revenue-generating initiatives.
- 🔹 In terms of career path, this role offers the opportunity to lead and mentor a marketing team, driving strategic initiatives and potentially progressing to a vice president or chief marketing officer role within the company or the broader hospitality industry.
ASSUMPTION: This role is well-suited for a marketing professional with experience in the hospitality industry, looking to take the next step in their career and lead strategic marketing initiatives across a portfolio of hotels and F&B outlets.
📝 Sample Projects
- 🔹 Developing and implementing a comprehensive digital marketing strategy for a new hotel opening, including website optimization, meta search management, and paid digital advertising campaigns.
- 🔹 Conducting a competitive analysis of the hospitality industry in a specific market, identifying opportunities for differentiation and growth.
- 🔹 Leading a team to optimize the booking path for a portfolio of hotels, improving conversion rates and driving revenue growth.
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a successful candidate might be expected to lead or contribute to in this role.
❓ Key Questions to Ask During Interview
- 🔹 Can you describe the company's approach to digital marketing and how this role fits into that strategy?
- 🔹 How does the company support the professional development and growth of its marketing team members?
- 🔹 Can you provide an example of a successful marketing campaign led by the company, and what role this position would have played in its execution?
- 🔹 How does the company measure the success of its marketing efforts, and how would this role contribute to that process?
- 🔹 What are the biggest challenges facing the hospitality industry in the next 5-10 years, and how does this role address or mitigate those challenges?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the broader hospitality industry, as well as to demonstrate the candidate's interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3153900).
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the hospitality industry.
- Be prepared to discuss your experience with e-commerce strategy, digital advertising, and data analysis.
- Showcase your leadership skills and ability to manage and mentor a team.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.