📌 Core Information
🔹 Job Title: Corporate Marketing Director
🔹 Company: Wiliot
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive brand awareness, engagement, and revenue growth
- Overseeing corporate events, trade shows, and other marketing activities
- Building a content engine and generating thought leadership materials
- Collaborating with cross-functional teams to create and deliver marketing campaigns
- Managing media relations and social media presence
- Providing guidance and support to team members
ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to translate technical capabilities into compelling market positioning.
📋 Key Responsibilities
✅ Develop and execute a comprehensive marketing strategy that aligns with company goals, KPIs, and drives brand recognition, customer acquisition, and revenue growth
✅ Plan and oversee corporate events, trade shows, and other marketing activities
✅ Build a content engine; Partner with Product Marketing to generate compelling thought leadership materials including blog posts, infographics, contributed articles, etc. for a variety of channels
✅ Collaborate with Demand Gen and Sales teams to create and deliver marketing campaigns for each stage of the funnel via website, social media posts, webinars, etc.; Analyze performance to make data-driven adjustments to optimize results
✅ Supercharge Wiliot’s presence across Owned and Earned channels to drive inbound interest and engagement
✅ Manage relationships with the media, including press releases, interviews, social media posts; Coach internal spokespeople to confidently represent Wiliot at industry events and in interviews
✅ Provide guidance and support to team members to achieve team and individual goals
ASSUMPTION: This role requires a high level of organization, multitasking, and the ability to work effectively in an evolving, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s in Marketing, Communications, or a related field
Experience: 5 - 8 years’ progressive experience as a Marketer working in a startup, preferably a B2B platform company
Required Skills:
- Experience building marketing narratives around technical differentiation and business value in emerging technology markets
- Strategic thinker who can translate technical capabilities into compelling market positioning
- Outstanding communication skills with ability to simplify complex technologies for different stakeholders
- Experience with partner ecosystem marketing and go-to-market strategies
- Ability to manage and deliver against multiple projects and prioritize in an evolving, fast-paced environment
- Proven track record in bringing emerging technologies to mainstream adoption
- Strong analytical and problem-solving skills
- Bias for action and discretion
- Advanced proficiency working in PowerPoint; Possesses sharp visual organization of information
Preferred Skills:
- Background in the shipping & logistics industry
- Strong understanding of GEO/SEO/SEM
- Proficiency in Adobe Creative Suite
- Proficiency in Figma
ASSUMPTION: Candidates with experience in the shipping and logistics industry may have a competitive advantage for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD annually. ASSUMPTION: This salary range is competitive for a Marketing Director role in the San Diego area with 5-8 years of experience.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan
- Paid time off (vacation, sick, and holidays)
- Employee stock options
Working Hours: 40 hours per week, with flexibility for remote work on certain days
📌 Applicant Insights
🔍 Company Context
Industry: Wiliot operates in the technology industry, specifically focusing on Internet of Things (IoT) and smart packaging solutions. The company is well-positioned in the market, with investors including Amazon, Verizon, NTT DoCoMo, Qualcomm, PepsiCo, and Softbank.
Company Size: Wiliot has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: Wiliot was founded in 2017, making it a relatively young and innovative company.
Company Description:
- Wiliot brings connectivity and intelligence to everyday products and packaging, enabling better tracking, management, and recycling of goods
- The company's IoT platform combines cloud services and IoT Pixels, computing elements that can power themselves by harvesting radio frequency energy
- Wiliot's technology is used by large brands, food, and pharmaceutical companies to improve supply chain efficiency and sustainability
Company Specialties:
- Smart Packaging
- Passive Tags
- RFID
- Asset Tracking
- Connected Products
Company Website: http://www.wiliot.com
ASSUMPTION: Wiliot's focus on emerging technology and sustainability makes it an attractive option for candidates interested in innovative, eco-friendly solutions.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Corporate Marketing Director will oversee a team of marketing professionals and collaborate with cross-functional teams, including Product Marketing, Demand Generation, and Sales.
Work Arrangement: This is a hybrid role, requiring 3 days per week in the San Diego office. The remaining 2 days can be worked remotely.
Growth Opportunities:
- As Wiliot continues to grow, there may be opportunities for the Corporate Marketing Director to expand their team or take on additional responsibilities
- Wiliot's focus on emerging technology and sustainability provides opportunities for professional development in these areas
ASSUMPTION: Given Wiliot's growth trajectory, there is potential for the Corporate Marketing Director to grow within the company and take on more significant responsibilities.
🌍 Location & Work Environment
Office Type: Wiliot's San Diego office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 13500 Evening Creek Drive North, Suite 120, San Diego, CA 92128
Geographic Context:
- San Diego offers a mild Mediterranean climate, with plenty of outdoor activities and cultural attractions
- The city has a strong tech industry, with many startups and established companies
- San Diego is known for its vibrant food and craft beer scenes
Work Schedule: The work schedule is flexible, with core hours between 9:00 AM and 5:00 PM PST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: San Diego's mild climate and strong tech industry make it an attractive location for tech professionals, while the vibrant food and craft beer scenes provide ample opportunities for socializing and networking.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Case study or project presentation to evaluate strategic thinking and marketing expertise
- Final interview with the Chief Marketing Officer (CMO) to discuss long-term goals and fit within the team
Key Assessment Areas:
- Communication skills and ability to simplify complex technologies
- Strategic thinking and problem-solving abilities
- Marketing expertise and understanding of emerging technology markets
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience with emerging technologies, marketing strategies, and team management
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Wiliot's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Communications, Content Creation, Digital Marketing, Public Relations, Social Media, Analytical Skills, Problem-Solving, Strategic Thinking, Project Management, Technical Differentiation, Brand Management, Influencer Relations, Team Leadership, Visual Communication, Partner Ecosystem Marketing
ASSUMPTION: Wiliot's application process is designed to assess candidates' communication skills, strategic thinking, and marketing expertise, with a focus on cultural fit and long-term potential.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Figma
- Marketo or similar marketing automation platform
- SEO and SEM tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Proficiency in these tools is not required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Wiliot values creativity and continuous improvement
- Collaboration: Wiliot fosters a team-oriented environment where employees work together to achieve common goals
- Integrity: Wiliot expects its employees to act with honesty and transparency in all aspects of their work
Work Style:
- Fast-paced: Wiliot operates in a dynamic and ever-changing environment, requiring employees to be adaptable and responsive
- Collaborative: Wiliot values teamwork and encourages employees to work together to achieve common goals
- Innovative: Wiliot fosters a culture of creativity and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving innovation and growth in emerging technology markets?
ASSUMPTION: Wiliot's company culture values innovation, collaboration, and integrity, making it an attractive option for candidates who thrive in fast-paced, team-oriented environments.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, evolving environment
- Simplifying complex technologies and translating them into compelling market positioning
- Building and maintaining relationships with a diverse range of stakeholders, including internal teams, partners, and customers
- Adapting to changes in the market and adjusting marketing strategies accordingly
ASSUMPTION: These challenges are inherent to the role and require a strategic thinker with strong communication skills and the ability to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of emerging technology markets and the ability to translate technical capabilities into compelling market positioning
- Wiliot's focus on sustainability and eco-friendly solutions sets it apart from other technology companies
- This role offers the opportunity to work in a fast-paced, innovative environment with a clear focus on growth and impact
ASSUMPTION: Candidates should consider their interest in emerging technology markets and Wiliot's unique focus on sustainability when comparing this role to other marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing strategy to launch a new IoT product
- Creating a content marketing campaign to educate customers about the benefits of smart packaging
- Managing a team to execute a large-scale trade show or event, including logistics, planning, and on-site management
ASSUMPTION: These sample projects are designed to assess candidates' strategic thinking, communication skills, and ability to manage multiple projects and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion?
- How does the marketing team collaborate with other departments, such as Product Marketing and Sales?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does Wiliot support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: These interview questions are designed to assess candidates' understanding of the company's long-term vision, culture, and commitment to employee growth and well-being.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Comeet job posting
- Tailor your resume and cover letter to highlight your experience with emerging technologies, marketing strategies, and team management
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research Wiliot's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
