📌 Core Information
🔹 Job Title: Corporate Marketing Director
🔹 Company: Wiliot
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing strategies to drive brand recognition and revenue growth
- Overseeing corporate events, trade shows, and other marketing activities
- Managing media relations and coaching internal spokespeople
- Collaborating cross-functionally with other teams and departments
- Working with outside resources to execute marketing campaigns
ASSUMPTION: This role requires a strategic thinker with strong communication skills and the ability to translate technical capabilities into compelling market positioning.
📋 Key Responsibilities
✅ Developing and executing a comprehensive marketing strategy that aligns with company goals, KPIs, and drives brand recognition, customer acquisition, and revenue growth
✅ Planning and overseeing corporate events, trade shows, and other marketing activities
✅ Ensuring consistency in messaging and branding across all channels
✅ Building a content engine and generating thought leadership materials in partnership with Product Marketing
✅ Collaborating with Demand Gen and Sales teams to create and deliver marketing campaigns for each stage of the funnel
✅ Supercharging Wiliot’s presence across Owned and Earned channels to drive inbound interest and engagement
✅ Managing relationships with the media, including press releases, interviews, and social media posts
✅ Providing guidance and support to team members to achieve team and individual goals
ASSUMPTION: The ideal candidate will have experience building marketing narratives around technical differentiation and business value in emerging technology markets.
🎯 Required Qualifications
Education: Bachelor’s in Marketing, Communications, or a related field
Experience: 5 - 8 years’ progressive experience as a Marketer working in a startup, preferably a B2B platform company
Required Skills:
- Strategic thinking and ability to translate technical capabilities into market positioning
- Outstanding communication skills
- Experience with partner ecosystem marketing and go-to-market strategies
- Ability to manage and deliver against multiple projects in an evolving, fast-paced environment
- Proven track record in bringing emerging technologies to mainstream adoption
- Strong analytical and problem-solving skills
- Bias for action and discretion
- Advanced proficiency working in PowerPoint
Preferred Skills:
- Background in the shipping & logistics industry
- Strong understanding of GEO/SEO/SEM
- Proficiency in Adobe Creative Suite
- Proficiency in Figma
ASSUMPTION: Preferred skills are not required but would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 USD annually. ASSUMPTION: This salary range is estimated based on industry standards for a Marketing Director role with 5-8 years of experience in a startup environment.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring 3 days/week in the San Francisco office.
📌 Applicant Insights
🔍 Company Context
Industry: Wiliot operates in the technology industry, focusing on the Internet of Things (IoT) and connected products. The company is known for its innovative IoT sticker technology, which brings connectivity and intelligence to everyday products and packaging.
Company Size: Wiliot is a mid-sized company with 51-200 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and impact.
Founded: Wiliot was founded in 2017 by a team that invented one of the technologies at the heart of 5G. The company is headquartered in Caesarea, Israel, with offices in San Diego, California, and other locations worldwide.
Company Description:
- Wiliot brings connectivity and intelligence to everyday products and packaging through its IoT sticker technology
- The company's platform combines cloud services and IoT Pixels, computing elements that can power themselves by harvesting radio frequency energy
- Wiliot's investors include Amazon, Verizon, NTT DoCoMo, Qualcomm, PepsiCo, and Softbank
Company Specialties:
- Smart Packaging
- Passive Tags
- RFID
- Asset Tracking
- Connected Products
Company Website: http://www.wiliot.com
ASSUMPTION: Wiliot's focus on emerging technology and innovative solutions makes it an exciting place for a marketing professional to grow and make an impact.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven experience in marketing.
Reporting Structure: The Corporate Marketing Director will report directly to the Chief Marketing Officer (CMO) and oversee a team of marketing professionals.
Work Arrangement: This is a hybrid role, requiring 3 days/week in the San Francisco office. The remaining 2 days can be worked remotely.
Growth Opportunities:
- As Wiliot continues to grow, there will be opportunities for the Corporate Marketing Director to expand their team and take on more responsibilities
- The company's focus on innovation and emerging technology provides ample opportunities for professional development
- Wiliot's global presence offers opportunities for international travel and collaboration
ASSUMPTION: The growth opportunities in this role are tied to the company's success and expansion in the IoT market.
🌍 Location & Work Environment
Office Type: Wiliot's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 6 Hatochen St, North Industrial Park, Caesarea, IL 3079534, IL
Geographic Context:
- The San Francisco Bay Area is a major tech hub, providing ample opportunities for networking and professional growth
- The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
- San Francisco has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with core hours from 9:00 AM to 5:00 PM PST.
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the hiring manager (CMO)
- Case study presentation or marketing challenge discussion
- Final interview with the executive team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of Wiliot's technology and market position
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Demonstrate your understanding of Wiliot's technology and market position in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experience
- Research Wiliot's competitors and market trends to show your industry knowledge
ATS Keywords: Marketing Strategy, Brand Management, Content Creation, Digital Marketing, Public Relations, Social Media Management, Leadership, Analytical Skills, Problem-Solving, Communication Skills, Project Management, Technical Differentiation, Go-to-Market Strategies, Partner Ecosystem Marketing, Visual Organization, SEO, SEM
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and marketing experience in their application materials.
🛠️ Tools & Technologies
- PowerPoint
- Adobe Creative Suite (optional)
- Figma (optional)
- SEO and SEM tools
- Marketing automation and analytics platforms
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals, with some optional tools that may be beneficial for preferred candidates.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
- Integrity
- Accountability
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and strategic
- Team-oriented and collaborative
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with technical teams to translate complex technologies into market positioning?
- Do you have a proven track record of driving brand recognition and revenue growth in a startup environment?
ASSUMPTION: Wiliot values candidates who are innovative, collaborative, and results-focused, with a strong understanding of emerging technology and a proven track record in marketing.
⚠️ Potential Challenges
- The role requires a strong understanding of emerging technology and the ability to translate complex concepts into market positioning
- Wiliot's rapid growth may present challenges in keeping up with the company's evolving needs and priorities
- The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with remote team members
- The competitive IoT market may present challenges in standing out and driving brand recognition
ASSUMPTION: The potential challenges in this role are tied to the fast-paced, innovative nature of Wiliot's business and the competitive IoT market.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of emerging technology and the ability to translate complex concepts into market positioning
- The role's focus on driving brand recognition and revenue growth in a startup environment is similar to that of a Growth Marketing Manager or VP of Marketing in a smaller company
- Career paths for this role may include progression to Chief Marketing Officer (CMO) or other senior leadership positions within Wiliot or similar companies
ASSUMPTION: This role is unique in its focus on emerging technology and the ability to translate complex concepts into market positioning, but it shares similarities with growth marketing and VP of marketing roles in smaller companies.
📝 Sample Projects
- Developing a comprehensive marketing strategy to drive brand recognition and revenue growth for a new IoT product launch
- Managing a team to execute a successful trade show or corporate event, resulting in a significant increase in leads and brand awareness
- Creating and executing a content marketing campaign that generates high-quality leads and thought leadership opportunities
ASSUMPTION: Sample projects for this role may include strategic planning, event management, and content marketing campaigns focused on driving brand recognition and revenue growth.
❓ Key Questions to Ask During Interview
- How does Wiliot differentiate itself from its competitors in the IoT market?
- What are the key priorities for this role in the first 90 days?
- How does Wiliot support the professional development of its marketing team members?
- What is the company's long-term vision for its marketing organization, and how does this role fit into that vision?
- How does Wiliot measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Key questions to ask during the interview should focus on Wiliot's market position, the role's priorities, professional development opportunities, and the company's long-term vision for its marketing organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.comeet.com/jobs/wiliot/F6.003/corporate-marketing-director/AB.55C
- Tailor your resume and cover letter to highlight your marketing experience and achievements, with a focus on strategic thinking, communication skills, and leadership experience
- Prepare for behavioral interview questions that focus on your problem-solving skills and leadership experience
- Research Wiliot's competitors and market trends to show your industry knowledge
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
