- Job Title: Corporate Marketing Executive
- Company: Informa Group Plc.
- Location: Milton Keynes, United Kingdom
- Job Type: Full-time, Hybrid (3 days on-site per week)
- Category: Marketing
- Date Posted: April 14, 2025
- Experience Level: Mid-Senior level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and reporting on digital marketing campaigns to maximize revenue and customer retention for corporate products and services.
- Collaborating with commercial teams to optimize the customer journey and drive demand for Advertising Solutions.
- Working closely with internal stakeholders to develop marketing plans and inform commercial decisions.
- Contributing to global team and departmental objectives as required.
*ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.*
📋 Key Responsibilities
- ✅ Plan, execute, and report on digital marketing activities to maximize revenue and customer retention for corporate products and services.
- ✅ Collaborate with commercial teams to optimize the customer journey and drive demand for Advertising Solutions.
- ✅ Work closely with internal stakeholders to develop marketing plans and inform commercial decisions.
- ✅ Contribute to global team and departmental objectives as required.
- ✅ Build effective marketing campaign plan briefs for digital delivery teams.
- ✅ Manage a marketing budget effectively, ensuring return on investment.
- ✅ Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations.
- ✅ Maintain reports, budgets, trackers as required, analyzing performance of campaigns, services, and activities carried out.
- ✅ Undertake and support market research to understand customer, competitor, and market developments.
- ✅ Build effective working relationships with colleagues, customers, potential customers, and third-party services.
- ✅ Support Marketing Managers in planning and implementing subject/channel or team-level projects/campaigns.
- ✅ Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback.
- ✅ Work to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives.
- ✅ Ensure that colleagues are kept up-to-date and engaged with activities and the ongoing results, and adapt activities in line with performance and evidence.
- ✅ Contribute to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
- ✅ Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.
*ASSUMPTION: This role requires a proactive approach to campaign management, with a strong focus on data analysis and continuous improvement.*
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Proven experience in a marketing environment, with a strong understanding of evidence-based marketing campaigns.
- Required Skills:
- Proven experience in digital marketing campaign planning, execution, and reporting.
- Strong analytical skills, with the ability to gather and analyze customer and market data.
- Excellent communication skills, with a focus on persuasive copywriting.
- Strong commercial awareness, with a good understanding of the competitive environment, potential partner organizations, and market trends.
- Proficiency in core MS Office packages (Word, Excel, PowerPoint), web/cloud-based databases, CMS, email creation platforms, and/or other bespoke IT systems.
- Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot).
- Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).
- Knowledge of marketing analytics tools (e.g., Google Analytics).
*ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the corporate market will be at a significant advantage.*
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (based on experience and market research)
- Benefits:
- Excellent work/life balance with a flexible working culture.
- 25 days annual leave per year, plus 3 additional discretionary days for Christmas each year.
- 4 paid volunteering days each year.
- AXA private medical.
- Employee assistance programme offering 24/7 well-being support.
- Bonus and commission (if applicable).
- Share Match Plan that matches every share purchased with two free shares.
- Pension scheme.
- Life assurance, plus optical and medical care.
- Working Hours: 37.5 hours per week, with a flexible approach to working hours and the option to work from home for up to 2 days per week.
*ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary based on the candidate's experience and qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: Information Services
- Company Size: 10,001+ employees
- Founded: Informa was founded in 1998, with Taylor & Francis joining the group in 2012.
- Company Description: Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more. It is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK's FTSE 100 group of public companies.
- Company Specialties: Academic Publishing, Marketing Services, Data & Intelligence, Digital Events, Exhibitions, Specialist Content, Research, Consultancy, Digital Services, Lead Generation, B2B Markets, and Academic Markets.
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years of experience)
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: Hybrid (3 days on-site per week, with the option to work from home for up to 2 days per week)
- Growth Opportunities:
- Opportunities to work on global marketing campaigns and collaborate with international teams.
- Potential to progress to a Marketing Manager role with further experience and development.
*ASSUMPTION: This role offers significant opportunities for career growth and development within a large, international organization.*
🌍 Location & Work Environment
- Office Type: Hybrid (3 days on-site per week, with the option to work from home for up to 2 days per week)
- Office Location(s): Milton Keynes, United Kingdom
- Geographic Context: Milton Keynes is a large town in Buckinghamshire, England, with a population of around 230,000 people. It is located approximately 56 miles northwest of London and is well-connected by road and rail.
- Work Schedule: The working hours are typically 9:00 AM to 5:30 PM, Monday to Friday, with a flexible approach to working hours and the option to work from home for up to 2 days per week.
*ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.*
💼 Interview & Application Insights
- Typical Process:
1. Online application and CV screening.
2. Telephone or video call with the HR team.
3. Face-to-face or video interview with the hiring manager and a member of the HR team.
4. Final interview with the Marketing Director.
- Key Assessment Areas:
- Digital marketing campaign planning and execution.
- Data analysis and interpretation.
- Commercial awareness and understanding of the corporate market.
- Communication skills, with a focus on persuasive copywriting.
- Application Tips:
1. Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
2. Provide specific examples of your experience in digital marketing campaign planning, execution, and reporting.
3. Demonstrate your understanding of the corporate market and how you can contribute to the company's commercial success.
4. Show your enthusiasm for the role and the company by researching Informa's business and the specific needs of the team.
*ASSUMPTION: The interview process is designed to assess your technical skills, commercial awareness, and cultural fit with the team and the company.*
*ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's needs and the company's ongoing digital transformation.*
👔 Cultural Fit Considerations
- Company Values:
- Integrity: We act with honesty, fairness, and transparency in all our interactions.
- Respect: We value and celebrate the diversity of our people, our customers, and our markets.
- Collaboration: We work together, sharing knowledge, resources, and ideas to achieve common goals.
- Innovation: We foster a culture of continuous improvement, driving progress through creativity and curiosity.
- Responsibility: We take personal responsibility for our actions and their impact on our colleagues, customers, and the wider world.
- Work Style:
- Informa values a flexible and inclusive work environment, with a focus on results and outcomes rather than presenteeism.
- The company encourages a healthy work-life balance and offers a range of benefits to support employee well-being.
- Informa is committed to promoting diversity, equity, and inclusion in the workplace and encourages applications from candidates from all backgrounds.
Self-Assessment Questions:
1. How do you align with Informa's company values, and how can you contribute to the company's culture of collaboration and innovation?
2. How comfortable are you working in a hybrid environment, balancing on-site collaboration with remote work?
3. How do you approach continuous learning and development, and how can you apply this to your role as a Corporate Marketing Executive?
*ASSUMPTION: Informa values candidates who can demonstrate a strong cultural fit with the company's values and a commitment to continuous learning and development.*
⚠️ Potential Challenges
1. The role may require working on multiple campaigns simultaneously, with tight deadlines and a high level of responsibility.
2. The corporate market can be competitive and dynamic, requiring a strong understanding of market trends and customer needs.
3. The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
*ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to communication, and a willingness to adapt to changing circumstances.*
📈 Similar Roles Comparison
1. Corporate Marketing Manager vs. Corporate Marketing Executive:
- A Corporate Marketing Manager role typically involves more strategic decision-making, team leadership, and budget management.
- A Corporate Marketing Executive role focuses more on day-to-day campaign execution, data analysis, and tactical decision-making.
2. Industry-specific context:
- Informa's corporate marketing team works across a range of B2B markets, including Pharma, Medical, and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, and Research & Advanced Learning.
- This role requires a strong understanding of the corporate market and the ability to adapt to the specific needs of each market segment.
3. Career path comparison:
- A Corporate Marketing Executive role can provide a clear path to progression to a Marketing Manager role with further experience and development.
- Alternatively, this role can also provide an opportunity to specialize in a specific market segment or functional area within corporate marketing.
*ASSUMPTION: This role offers a clear career path to progression within a large, international organization, with opportunities to specialize in specific market segments or functional areas.*
📝 Sample Projects
1. Developing and executing a targeted email campaign to drive engagement and conversions for a new product launch in the Pharma market.
2. Conducting market research to understand customer needs and preferences in the Tech market, and using this data to inform the development of a new marketing strategy.
3. Collaborating with the commercial team to optimize the customer journey for potential clients in the Advertising Solutions market, resulting in increased engagement and revenue.
*ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, with a focus on data-driven decision-making and customer-centric marketing.*
❓ Key Questions to Ask During Interview
1. Can you describe the team structure and dynamics, and how this role fits within the wider marketing department?
2. What are the key priorities for this role in the first 30, 60, and 90 days?
3. How does the company support the professional development and growth of its marketing team members?
4. What are the key challenges facing the corporate marketing team, and how can this role contribute to addressing them?
5. How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
*ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the team's dynamics, and the company's approach to professional development and growth.*
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through the [Application URL](https://jobs.smartrecruiters.com/InformaGroupPlc/744000053621529-corporate-marketing-executive) by April 21, 2025.
2. Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
3. Provide specific examples of your experience in digital marketing campaign planning, execution, and reporting.
4. Demonstrate your understanding of the corporate market and how you can contribute to the company's commercial success.
5. Show your enthusiasm for the role and the company by researching Informa's business and the specific needs of the team.
6. Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
