Corporate Marketing Executive

📌 Core Information

🔹 Job Title: Corporate Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Milton Keynes, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (3 days per week) with flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and reporting on digital marketing activities to maximize revenue and customer retention for corporate products and services.
• Collaborating with commercial teams to optimize the customer journey and drive demand for advertising solutions.
• Working with internal stakeholders to develop marketing plans and inform commercial decisions.
• Managing a marketing budget effectively and ensuring return on investment.
• Analyzing campaign performance and using data to inform future marketing strategies.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and collaboration.

📋 Key Responsibilities

✅ Plan, execute, and report on the full range of evidence-based digital marketing activities to maximize revenue and customer retention for products and services serving a corporate audience.

✅ Demonstrate an understanding of customers and competition to develop marketing plans and inform commercial decisions, working closely with internal stakeholders in other marketing teams and departments.

✅ Drive demand for advertising solutions by collaborating closely with commercial teams to optimize the customer journey and maximize engagement with potential clients.

✅ Specific portfolio, products, and services will develop and change over time as corporate marketing grows existing opportunities and nurtures new business and market development.

✅ ASSUMPTION: This role requires a proactive approach to campaign management, with a strong focus on customer engagement and data analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience (2-5 years) in a marketing environment, with a strong understanding of evidence-based marketing campaigns.

Required Skills:

• Proven experience in planning and executing digital marketing campaigns.
• Strong analytical skills and data-driven mindset.
• Excellent communication and persuasive copywriting skills.
• Ability to manage a marketing budget and track return on investment.
• Proficient in core MS Office packages (Word, Excel, PowerPoint), web/cloud-based databases, CMS, and email creation platforms.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Familiarity with the academic publishing or related industries.

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage, but a strong transferable skill set is also valuable.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level marketing role in the UK)

Benefits:

• 25 days annual leave per year.
• 3 additional discretionary days for Christmas each year.
• 4 paid volunteering days each year.
• AXA private medical.
• Employee assistance programme offering 24/7 well-being support.
• Bonus and commission (if applicable).
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme.
• Life assurance, plus optical and medical care.

Working Hours: Full-time, typically 37.5 hours per week, with flexibility for a hybrid work arrangement (3 days on-site).

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Company Size: Informa has over 10,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: Informa was founded in 1998 through the merger of several publishing and events businesses.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company operates through four divisions: Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis.
• Informa serves a wide range of industries, including academic publishing, tech, finance, and healthcare.

Company Specialties:

• Academic Publishing.
• Marketing Services.
• Data & Intelligence.
• Digital events.
• Exhibitions.
• Specialist content.
• Research.
• Consultancy.
• Digital services.
• Lead generation.
• B2B markets.
• Academic markets.

Company Website: Informa Group Plc.

ASSUMPTION: Informa's diverse range of businesses and global presence offer candidates the opportunity to work on a wide variety of projects and gain exposure to different industries.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, campaign management, or a related field.

Reporting Structure: The Corporate Marketing Executive will report directly to the Marketing Manager and work closely with commercial teams and other marketing departments.

Work Arrangement: This role follows a hybrid work arrangement, with a minimum of 3 days per week on-site in Milton Keynes, UK.

Growth Opportunities:

• Progression to a senior marketing role within the company.
• Expansion into new markets or product lines within the corporate marketing division.
• Transition to a different division within Informa, such as Informa Tech or Informa Connect.
• Development of leadership and management skills through internal training programs and mentorship opportunities.

ASSUMPTION: Informa's diverse range of businesses and global presence offer candidates the opportunity to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Informa's Milton Keynes office is a modern, collaborative workspace with on-site amenities and easy access to public transportation.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB (with a minimum of 3 days per week on-site)

Geographic Context:

• Milton Keynes is located approximately 50 miles northwest of London, with easy access to major transportation links.
• The city offers a mix of urban and rural living, with a variety of housing options and a strong sense of community.
• Milton Keynes has a thriving tech industry, with a growing number of startups and established companies in the area.

Work Schedule: Full-time, typically 37.5 hours per week, with flexibility for a hybrid work arrangement (3 days on-site).

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the hiring manager.
• On-site or virtual interview with the marketing team and other relevant stakeholders.
• Final interview with the marketing director or another senior leader.
• Background check and offer extension.

Key Assessment Areas:

• Digital marketing campaign planning and execution.
• Data analysis and reporting skills.
• Communication and collaboration skills.
• Budget management and financial acumen.
• Customer and market understanding.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Be prepared to discuss specific marketing campaigns you've worked on and the results you achieved.
• Showcase your understanding of the academic publishing or related industries and Informa's business.
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously.

ATS Keywords: Digital Marketing, Campaign Management, Marketing Strategy, Data Analysis, Budget Management, Customer Engagement, Stakeholder Management, Marketing Automation, CRM, Academic Publishing

ASSUMPTION: Informa's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and collaboration.

🛠️ Tools & Technologies

• Core MS Office packages (Word, Excel, PowerPoint).
• Web/cloud-based databases and CMS.
• Email creation platforms.
• Marketing automation tools (e.g., Marketo, Pardot, HubSpot).
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM).
• Google Analytics and other web analytics tools.
• Social media management platforms (e.g., Hootsuite, Buffer).

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing departments worldwide.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric.
• Collaborative.
• Innovative.
• Data-driven.
• Accountable.

Work Style:

• Agile and adaptable.
• Results-driven.
• Data-informed.
• Collaborative and team-oriented.
• Continuously learning and improving.

Self-Assessment Questions:

• How do you ensure that your marketing campaigns are tailored to the specific needs and preferences of your target audience?
• Can you provide an example of a time when you had to adapt your work style to fit a new team or project?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: Informa's company culture values collaboration, innovation, and data-driven decision making, with a strong focus on customer-centric marketing strategies.

⚠️ Potential Challenges

• Managing a marketing budget effectively and ensuring return on investment.
• Balancing the need for data-driven decision making with the ability to act quickly and adapt to changing market conditions.
• Collaborating with internal stakeholders and commercial teams to optimize the customer journey and drive demand for advertising solutions.
• Working in a hybrid environment, with the need to balance remote work and on-site collaboration.
• Keeping up with industry trends and best practices in digital marketing, while also staying informed about the specific needs and preferences of Informa's target audience.

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong project management skills, a data-driven mindset, and a collaborative work style.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a greater emphasis on data analysis and reporting, as well as collaboration with commercial teams to optimize the customer journey.
• In the academic publishing industry, this role requires a strong understanding of the specific needs and preferences of corporate customers, as well as the competitive landscape and market trends.
• Career progression in this role may involve transitioning to a senior marketing role within the company, expanding into new markets or product lines, or developing leadership and management skills through internal training programs and mentorship opportunities.

ASSUMPTION: This role offers a unique blend of strategic thinking and tactical execution, with a strong focus on data-driven decision making and collaboration.

📝 Sample Projects

• Developing and executing a targeted digital marketing campaign to launch a new corporate product or service.
• Analyzing customer data to identify trends and inform marketing strategies, and collaborating with commercial teams to optimize the customer journey and drive engagement with potential clients.
• Managing a marketing budget and tracking return on investment for a suite of corporate products and services, and reporting on campaign performance to senior leadership.

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Corporate Marketing Executive role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the professional development of its marketing employees?
• Can you provide an example of a successful marketing campaign that the company has executed, and what made it successful?
• How does the company measure the success of its marketing efforts, and how does this role contribute to that process?
• What are the biggest challenges facing the company's marketing department, and how can this role help address them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the marketing team's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing campaign planning, execution, and data analysis.
• Prepare for your interview by researching Informa's business and the academic publishing industry, and be ready to discuss specific marketing campaigns you've worked on and the results you achieved.
• If selected for an on-site or virtual interview, dress appropriately and arrive on time (or log in early for virtual interviews).
• After your interview, follow up with a thank-you note to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.