📌 Core Information
🔹 Job Title: Corporate Marketing Manager
🔹 Company: Wiliot
🔹 Location: San Diego or San Francisco, United States
🔹 Job Type: Full-time, Hybrid (3 days/week in-office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing engaging content and leading external communications
- Overseeing content strategy across various channels
- Managing trade shows and creating PR opportunities
- Collaborating with internal and external stakeholders
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Create, implement, and measure the effectiveness of marketing communications plans and projects
✅ Write, edit, and place content that promotes Wiliot's point of view and value proposition
✅ Plan, execute, and manage trade shows and events
✅ Build, manage, and evolve relationships with media partners, influencers, and other key stakeholders
✅ Maintain brand identity and messaging consistency across all materials
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and tactical event management.
🎯 Required Qualifications
Education: Bachelor's in Marketing, Communications, or a related field
Experience: A minimum of 5 years of direct experience in marketing and communications, media relations, and event planning at a tech company
Required Skills:
- Exceptional writing and editing skills for print, online, and video
- Proven experience creating a variety of materials
- Ability to track and measure the effectiveness of marketing campaigns
- Strong verbal communication skills
- Proactive problem solver; strong analytical skills
- Is resourceful, detail-oriented, and organized
- Appreciation of nuanced and confidential information
- Strong working knowledge of Microsoft PowerPoint
Preferred Skills:
- Experience working in a globally diverse environment
- Attention to detail and accuracy in all deliverables
- Experience publishing to corporate websites
- Experience with social media platforms and CRMs like HubSpot
- Working knowledge of Figma
ASSUMPTION: Candidates with experience in a startup or hypergrowth tech company may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $140,000 per year
Benefits:
- Competitive benefits package (not specified)
Working Hours: Full-time, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: Wiliot operates in the technology sector, specifically focusing on IoT and smart packaging solutions. The company works with large brands, food, and pharmaceutical companies to improve product distribution, sales, and recycling.
Company Size: Wiliot is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Wiliot was founded in 2017, making it a relatively young and innovative company.
Company Description:
- Wiliot brings connectivity and intelligence to everyday products and packaging using IoT Pixels
- The company's platform combines cloud services and IoT Pixels, which can power themselves by harvesting radio frequency energy
- Wiliot's investors include Amazon, Verizon, NTT DoCoMo, Qualcomm, PepsiCo, and Softbank
Company Specialties:
- Smart Packaging
- Passive Tags
- RFID
- Asset Tracking
- Connected Products
Company Website: http://www.wiliot.com
ASSUMPTION: Wiliot's focus on innovation and collaboration creates an exciting work environment for marketing professionals.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to take on a management-level position with significant responsibilities.
Reporting Structure: The Corporate Marketing Manager reports directly to the Corporate Marketing Director.
Work Arrangement: This is a hybrid role, requiring 3 days/week in the office. The specific office locations are in San Diego or San Francisco.
Growth Opportunities:
- As Wiliot continues to grow, there may be opportunities for the Corporate Marketing Manager to take on additional responsibilities or move into a more senior role
- The company's focus on innovation and collaboration may provide opportunities for professional development and skill-building
ASSUMPTION: Wiliot's growth trajectory and focus on innovation create opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Wiliot has offices in both San Diego and San Francisco, providing a modern and collaborative work environment.
Office Location(s): 6 Hatochen St, North Industrial Park, Caesarea, IL 3079534, IL and 13500 Evening Creek Dr N, Suite 120, San Diego, CA 92128, US
Geographic Context:
- San Diego and San Francisco offer vibrant tech scenes, with numerous networking opportunities and industry events
- Both locations have a high cost of living compared to the national average
- The local tech industry is diverse and inclusive, with a strong focus on innovation and collaboration
Work Schedule: Full-time, with a hybrid work arrangement (3 days/week in-office)
ASSUMPTION: The hybrid work arrangement provides flexibility while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the corporate marketing director
Key Assessment Areas:
- Writing and editing skills
- Content creation and strategy
- Event planning and management
- Stakeholder communication and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your content creation and event management experience
- Demonstrate your understanding of Wiliot's mission and values during the interview
ATS Keywords: Marketing, Communications, Content Creation, Event Planning, Trade Show Management, Brand Management, Writing, Editing, Analytical Skills, Problem Solving, Collaboration, Attention to Detail, Social Media, Public Relations, Stakeholder Management
ASSUMPTION: Wiliot's hiring process is designed to assess candidates' skills and cultural fit, with a focus on creativity, collaboration, and adaptability.
🛠️ Tools & Technologies
- Microsoft PowerPoint
- HubSpot (CRM)
- Oktopost (social media platform)
- Figma (design tool)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily mastered by experienced professionals.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Creative and results-oriented
- Adaptable and responsive to change
- Strong communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a strong attention to detail and a commitment to accuracy in your work?
ASSUMPTION: Wiliot's company culture values innovation, collaboration, and customer-centricity, making it an ideal fit for creative and adaptable marketing professionals.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with diverse teams and stakeholders
- Adapting to changes in priorities and strategies
- Working with a hybrid work arrangement, balancing remote and in-office work
ASSUMPTION: The potential challenges in this role can be mitigated by strong communication, organization, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position places a greater emphasis on content creation and event management
- Wiliot's focus on IoT and smart packaging sets it apart from more traditional marketing roles
- This role offers opportunities for career growth and professional development as the company continues to expand
ASSUMPTION: This role offers a unique blend of content creation, event management, and strategic marketing, making it an attractive opportunity for experienced marketing professionals.
📝 Sample Projects
- Developing a comprehensive content strategy for a major product launch
- Planning and executing a large-scale trade show, including booth design, collateral development, and vendor management
- Creating a series of engaging blog posts and articles that showcase Wiliot's innovative technology and customer success stories
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Corporate Marketing Manager role at Wiliot.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does Wiliot support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does Wiliot approach collaboration and communication with internal and external stakeholders?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations for the Corporate Marketing Manager.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your content creation and event management experience
- Demonstrate your understanding of Wiliot's mission and values during the interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
