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Country Marketing Manager

Nissan Motor Corporation
Full-time
On-site
Brussels, Brussels-Capital Region, Belgium
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Country Marketing Manager

πŸ”Ή Company: Nissan Motor Corporation

πŸ”Ή Location: Amsterdam, Netherlands

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Adapting global marketing activities to meet local market needs
  • Ensuring efficient deployment of marketing activities
  • Acting as the country expert for all marketing-related activities
  • Providing insights to support sales and product profitability
  • Managing local marketing budget and maximizing sales

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on local market adaptation and maximizing sales impact.

πŸ“‹ Key Responsibilities

βœ… Adapting global marketing activities to meet local market needs

βœ… Ensuring efficient deployment of marketing activities

βœ… Acting as the country expert for all marketing-related activities

βœ… Providing input to support the sales forecast process and monitor product profitability

βœ… Sharing field insights and requirements with global product managers

βœ… Providing input on market developments and tracking competitor activities

βœ… Reviewing and implementing pricing actions in the local market

βœ… Gathering market intelligence and providing campaign summary reports

βœ… Developing, proposing, and implementing incentive campaigns

βœ… Managing the local marketing budget to maximize sales

βœ… Maximizing Nissan Finance penetration and supporting other captive products

βœ… Preparing marketing presentations for dealers and supporting field teams

βœ… Training and supporting field staff on product knowledge

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and field execution, with a strong emphasis on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field

Experience: Minimum of 6 years of experience in marketing

Required Skills:

  • Fluency in English (essential)
  • Working proficiency in Dutch (required)
  • Strong leadership skills
  • Ability to align marketing initiatives with broader business goals
  • Adaptability and decision-making skills

Preferred Skills:

  • Experience in the automotive industry
  • Knowledge of CRM programs
  • Proficiency in budget management

ASSUMPTION: While experience in the automotive industry is not required, it would be beneficial for understanding the unique aspects of marketing vehicles.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be €60,000 - €80,000 per year, based on industry standards for a marketing manager with 5-10 years of experience in the Netherlands.

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Diverse and inclusive work environment

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nissan is a global automotive manufacturer, operating in the highly competitive motor vehicle manufacturing industry.

Company Size: Nissan is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Nissan was founded in 1933 and has since grown into a global brand, known for its innovative and exciting vehicles.

Company Description:

  • Nissan is committed to driving innovation and excitement for its customers
  • The company believes in doing what others don’t and embracing the spirit of β€œDefy Ordinary”
  • Nissan is dedicated to creating a diverse, equitable, and inclusive work environment

Company Specialties:

  • Manufacture and sale of motor vehicles
  • Automotive financial services
  • Automotive innovation and technology

Company Website: http://www.nissan-global.com

ASSUMPTION: Nissan's large size and global presence offer numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior management positions.

Reporting Structure: The Country Marketing Manager reports directly to the Regional Marketing Director and works closely with cross-functional teams, including sales, product management, and finance.

Work Arrangement: This is an on-site position, with the possibility of occasional hybrid work arrangements for specific projects or meetings.

Growth Opportunities:

  • Progression to senior marketing roles within Nissan
  • Expansion into other regions or functional areas within the company
  • Development of leadership and management skills through mentoring and training programs

ASSUMPTION: This role offers significant opportunities for professional growth and development within Nissan's global organization.

🌍 Location & Work Environment

Office Type: Nissan's Amsterdam office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Amsterdam, Netherlands

Geographic Context:

  • The Netherlands is a multicultural country with a strong economy and a thriving automotive industry
  • Amsterdam is the capital and largest city in the Netherlands, offering a high quality of life and numerous cultural attractions
  • The city is well-connected by public transportation, making it easy to commute to work

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines.

ASSUMPTION: The Amsterdam office provides a dynamic and engaging work environment, with easy access to public transportation and numerous amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • In-person or video call interview with the hiring manager and/or team members
  • Final interview with the Regional Marketing Director
  • Background check and offer extension

Key Assessment Areas:

  • Marketing strategy and planning
  • Local market knowledge and adaptability
  • Leadership and decision-making skills
  • Communication and presentation skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Demonstrate your understanding of the local automotive market and Nissan's brand
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research Nissan's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: Marketing strategy, local market adaptation, sales maximization, cross-functional collaboration, data-driven decision making, leadership, decision making, automotive industry, CRM programs, budget management

ASSUMPTION: Nissan's recruitment process is designed to assess candidates' marketing skills, local market knowledge, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Excitement
  • Diversity and Inclusion

Work Style:

  • Collaborative and cross-functional
  • Data-driven and strategic
  • Adaptable and responsive to local market needs

Self-Assessment Questions:

  • How do you align with Nissan's core values of innovation, excitement, and diversity and inclusion?
  • How do you approach adapting global marketing strategies to meet local market needs?
  • How do you balance strategic planning with tactical execution in your work?

ASSUMPTION: Nissan values candidates who demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Adapting to changing market conditions and competitor activities
  • Balancing global marketing strategies with local market needs
  • Maximizing sales and profitability in a competitive automotive market

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a data-driven approach to decision making.

πŸ“ˆ Similar Roles Comparison

  • Country Marketing Manager vs. Regional Marketing Manager: Country Marketing Manager focuses on a single market, while Regional Marketing Manager oversees multiple markets
  • Country Marketing Manager vs. Global Marketing Manager: Country Marketing Manager adapts global strategies to local markets, while Global Marketing Manager develops and implements global marketing strategies
  • Career path: Country Marketing Manager can progress to senior marketing roles within Nissan, such as Regional Marketing Director or Global Marketing Manager

ASSUMPTION: Understanding the differences between these roles can help candidates determine which position best aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing and implementing a local marketing campaign to launch a new vehicle model
  • Conducting market research to assess customer preferences and competitor activities
  • Collaborating with cross-functional teams to optimize pricing strategies and maximize sales

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Country Marketing Manager may undertake in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into Nissan's global marketing strategy?
  • What are the key priorities for this role in the first 90 days?
  • How does Nissan support the professional growth and development of its employees?
  • What is the company culture like within the Amsterdam office?
  • How does Nissan measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in understanding the role, the company, and its culture, and shows a proactive approach to success in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare examples of your past marketing campaigns and their outcomes
  • Research Nissan's company culture and values, and be prepared to discuss how you align with them
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.