Country Marketing Manager, North America

📌 Core Information

🔹 Job Title: Country Marketing Manager, North America

🔹 Company: Whoop

🔹 Location: Boston, MA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing a fully integrated regional marketing and commercial strategy for North America
• Driving brand affinity and omni-channel growth through culturally resonant campaigns and grassroots activations
• Collaborating cross-functionally with internal teams and external stakeholders to align global strategies with regional execution
• Managing regional media strategy and influencer partnerships to increase brand visibility and conversion
• Supporting wholesale expansion and optimizing channel performance in coordination with internal sales and trade marketing teams

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and cultural fluency to succeed in the North American market.

📋 Key Responsibilities

✅ Lead and own regional omni-channel commercial targets, executing strategic marketing and sales plans to meet both brand and business KPIs.

✅ Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements.

✅ Identify and activate opportunities around mainstream cultural events to deepen brand relevance and drive buzz at the local and national levels.

✅ Collaborate cross-functionally with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.

✅ Build strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP in target communities.

✅ Lead WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.

✅ Partner with Sales and Membership Services teams to co-create event strategies and local programming that fuel brand advocacy and support customer retention.

✅ Track, analyze, and report on campaign impact, community growth, and cultural relevance metrics to inform future initiatives and improve effectiveness.

✅ Manage regional media strategy and execution, working with global leads to ensure effective channel mix and budget allocation.

✅ Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.

✅ Support wholesale expansion and optimize channel performance in coordination with internal sales and trade marketing teams.

✅ Localize global brand campaigns and creative assets, ensuring cultural nuance and alignment with U.S. market dynamics.

✅ Activate sports and talent marketing strategies within the U.S., identifying opportunities for regional relevance and performance impact.

✅ Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the U.S. market.

ASSUMPTION: This role requires a high level of adaptability, as responsibilities may evolve based on changing market conditions and business priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.

Experience: 7+ years of experience in marketing, including regional leadership, preferably in consumer tech, fitness, or lifestyle brands.

Required Skills:

• Proven experience in influencer marketing, media planning, and managing brand partnerships
• Strong analytical skills with the ability to interpret commercial performance data and drive strategic decisions
• Skilled in project management with the ability to lead cross-functional initiatives and align diverse stakeholders
• Demonstrated passion for performance, wellness, and WHOOP’s mission
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Preferred Skills:

• Fluency in Spanish or other languages spoken in the U.S.
• Experience working with sports teams, athletes, or fitness influencers

ASSUMPTION: Candidates with experience in consumer tech, fitness, or lifestyle brands will have a strong understanding of the U.S. market and its cultural nuances, making them well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience level and market conditions)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• WHOOP membership and access to WHOOP products
• Gym membership reimbursement
• Professional development opportunities

Working Hours: Full-time, typically Monday-Friday, with some flexibility for event and campaign planning

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for similar roles in the Boston area. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. WHOOP operates in a competitive market, focusing on wearable technology and data-driven insights to improve health, fitness, and longevity.

Company Size: 501-1,000 employees. WHOOP is a mid-sized company, offering a mix of startup agility and established resources.

Founded: 2012. WHOOP was founded with a mission to unlock human performance and healthspan through innovative wearable technology.

Company Description:

• WHOOP is a wearable technology company that empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives
• Their flagship product, the WHOOP strap, tracks various biometric data points, providing users with personalized insights and recommendations
• WHOOP’s mission is to unlock human performance and healthspan, with a focus on optimizing individual well-being and longevity

Company Specialties:

• Wearable technology
• Biometric data tracking
• Health and wellness solutions
• Performance optimization
• Data-driven insights and analytics

Company Website: http://www.whoop.com

ASSUMPTION: WHOOP’s focus on data-driven insights and personalization sets it apart in the competitive wellness and fitness services industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant growth opportunities for the right candidate, with potential to advance within the marketing department or take on broader responsibilities.

Reporting Structure: This role reports directly to the Global Marketing Director and works closely with cross-functional teams, including Brand, Social, Partnerships, Sales, and Membership Services.

Work Arrangement: On-site, with some flexibility for remote work when needed. This role requires a presence in the Boston office for collaboration and event planning.

Growth Opportunities:

• Advancement within the marketing department, such as taking on a leadership role or expanding responsibilities
• Cross-functional collaboration and learning opportunities with other departments, such as Sales, Product, or Engineering
• Potential to work on global marketing initiatives, gaining international experience and exposure

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers in the wellness and fitness industry.

🌍 Location & Work Environment

Office Type: WHOOP’s Boston office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 1325 Boylston St, #401, Boston, MA 02215

Geographic Context:

• Boston is a major hub for technology, healthcare, and biotechnology industries, providing ample opportunities for networking and collaboration
• The city offers a diverse range of cultural, recreational, and culinary experiences, making it an attractive place to live and work
• Boston has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, typically Monday-Friday, with some flexibility for event and campaign planning. WHOOP offers unlimited PTO, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: WHOOP’s Boston office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Global Marketing Director
• In-depth behavioral interview with the Global Marketing Director and a cross-functional panel
• Case study presentation and Q&A session
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural fluency and understanding of the U.S. market
• Cross-functional collaboration and stakeholder management
• Data analysis and interpretation skills
• Creativity and innovation in marketing campaign development

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in regional leadership roles
• Demonstrate your understanding of the U.S. market and cultural trends in your application materials
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing
• Research WHOOP’s mission, products, and competitors to show your enthusiasm for the role and company

ATS Keywords: Marketing strategy, regional leadership, U.S. market, cultural fluency, influencer marketing, media planning, brand partnerships, project management, data analysis, strategic planning, grassroots activations, event planning, content localization, performance marketing, collaboration, AI tools

ASSUMPTION: WHOOP’s interview process is designed to assess candidates’ strategic thinking, cultural fluency, and cross-functional collaboration skills, as these are critical for success in this role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: WHOOP uses a mix of industry-standard and proprietary tools to support its marketing efforts. Candidates should be comfortable learning and leveraging new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Innovation and creativity
• Customer-centric approach

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and cross-functional, with a strong emphasis on teamwork and communication
• Data-driven and analytical, with a focus on continuous learning and improvement
• Innovative and creative, with a willingness to take calculated risks and try new approaches

Self-Assessment Questions:

• How do you stay up-to-date with cultural trends and market dynamics in the U.S.?
• Can you provide an example of a successful grassroots marketing campaign you’ve led, and how you measured its impact?
• How do you approach collaborating with cross-functional teams to align global strategies with regional execution?

ASSUMPTION: WHOOP values candidates who are data-driven, collaborative, and innovative, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing global strategies with regional execution
• Adapting to changing market conditions and consumer behaviors in the U.S.
• Competing with established and emerging players in the wellness and fitness services industry
• Maintaining a strong brand presence and relevance in a crowded market

ASSUMPTION: This role presents unique challenges and opportunities for candidates looking to make a significant impact in the North American market for a leading wellness and fitness technology company.

📈 Similar Roles Comparison

• Unlike regional marketing roles in other industries, this position requires a deep understanding of the U.S. market and cultural nuances
• Compared to other regional marketing roles, this position offers significant growth opportunities and the chance to make a direct impact on WHOOP’s brand and business performance in North America
• Career progression in this role could lead to broader marketing leadership or global marketing responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries or companies, requiring a strategic and adaptable approach to marketing and brand management in the North American market.

📝 Sample Projects

• Developing and executing a regional marketing campaign around a major sporting event, such as the Super Bowl or World Series
• Building strategic relationships with local fitness studios and wellness influencers to drive brand awareness and member acquisition
• Localizing global brand campaigns and creative assets to ensure cultural nuance and alignment with U.S. market dynamics

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and culturally sensitive nature of the Country Marketing Manager role for North America at WHOOP.

❓ Key Questions to Ask During Interview

• How does WHOOP differentiate itself from competitors in the wellness and fitness services industry?
• Can you describe the company’s approach to data-driven decision making and continuous learning?
• How does WHOOP support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does WHOOP measure the success of its regional marketing efforts, and what KPIs are most important for this role?

ASSUMPTION: These interview questions are designed to assess WHOOP’s company culture, marketing strategies, and expectations for the Country Marketing Manager role in North America.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in regional leadership roles
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments in marketing
• Research WHOOP’s mission, products, and competitors to show your enthusiasm for the role and company
• Follow up with the Global Marketing Director one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.