Country Marketing Manager Switzerland

📌 Core Information

🔹 Job Title: Country Marketing Manager Switzerland

🔹 Company: Coople

🔹 Location: Zurich, Zurich (Hybrid)

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing campaigns across key Swiss industries, with a strong focus on healthcare
• Generating qualified B2B leads and attracting flexible workers (Cooplers)
• Collaborating with sales, operations, and the global marketing team
• Adapting global marketing strategies to local needs and developing market-specific ideas
• Working in a fast-paced, agile environment with a strong interest in AI developments

ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in B2B demand generation and localised marketing. The ideal candidate will be data-driven, execution-focused, and ready to take initiative.

📋 Key Responsibilities

✅ Plan and execute integrated marketing campaigns focused on lead generation (B2B clients) and Coopler acquisition (workers), especially in the healthcare sector

✅ Adapt global marketing strategies to local needs and develop market-specific ideas that move the needle

✅ Own the end-to-end process: campaign design, asset creation, channel activation, performance tracking, and optimisation

✅ Collaborate with Sales and Operations to ensure commercial alignment and effective follow-up on leads

✅ Manage sector-specific initiatives (e.g., healthcare campaigns, job board strategy, local events)

✅ Work closely with the in-house digital marketing team to monitor and report on campaign performance using data to continuously improve impact

✅ Represent the voice of the market within the wider marketing organisation, bringing customer insight and feedback

ASSUMPTION: The role requires a strong understanding of local nuances and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in marketing (ideally B2B) with strong campaign execution background

Required Skills:

• Excellent project management and communication skills
• Strong experience in localised marketing and adapting global messaging to specific markets
• Excellent project management and communication skills, ideally combined with experience in tools like Pardot, Meta, LinkedIn Ads, CMS, and reporting platforms
• Native-level German and fluent English (written and spoken); French is a plus
• Strategic mindset with a hands-on attitude and strong sense of ownership
• Ability to work in a fast-paced and agile environment
• Strong interest in AI developments

Preferred Skills:

• Healthcare sector experience

ASSUMPTION: Candidates with a proven track record of independently running integrated campaigns with measurable business outcomes will be highly sought after.

💰 Compensation & Benefits

Salary Range: CHF 100,000 - 150,000 per year (based on industry standards for a Marketing Manager role in Zurich with 5-10 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and agile work environment

Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Coople operates in the staffing and recruiting industry, connecting businesses with committed workers across various sectors, including retail, logistics, hospitality, and events.

Company Size: Coople is a mid-sized company with 51-200 employees, providing a collaborative and agile work environment.

Founded: Coople was founded in Zurich, Switzerland, in 2009 and expanded to the UK in 2016.

Company Description:

• Coople is Europe's largest digital platform for staff leasing, with over 1 million registered employees and 30,000 companies
• The company connects businesses with flexible workers across various sectors, empowering both parties to reach their full potential
• Coople values agility, collaboration, empowerment, fairness, and passion in its work culture

Company Specialties:

• On-demand staffing
• Hospitality (hotels and restaurants)
• Retail
• Logistics
• Events
• Catering
• Promotion
• Business services
• Startup
• Tech
• Office
• Staffing and recruitment

Company Website: http://www.coople.com/uk/

ASSUMPTION: Coople's focus on flexibility and human connection makes it an attractive employer for candidates seeking a dynamic and meaningful work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing team.

Reporting Structure: The Country Marketing Manager Switzerland will report directly to the Global Marketing Director and collaborate closely with sales, operations, and the global marketing team.

Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Expanding the Swiss market and driving commercial growth
• Developing and implementing market-specific strategies
• Collaborating with cross-functional teams to improve overall marketing efforts
• Potential career progression into senior marketing roles or other leadership positions within the company

ASSUMPTION: The Country Marketing Manager Switzerland role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success in the Swiss market.

🌍 Location & Work Environment

Office Type: Coople's Zurich office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Hardturmstrasse 253, Zurich, 8005, CH

Geographic Context:

• Zurich is the largest city in Switzerland and a major financial hub
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
• Zurich is a multicultural city, with a significant international community

Work Schedule: The work schedule is full-time (40 hours per week) with flexible working hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.

ASSUMPTION: The hybrid work arrangement and central office location in Zurich make this role an attractive opportunity for candidates seeking a dynamic and flexible work environment in a major European city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Global Marketing Director and/or other relevant stakeholders
• Final interview or assessment, potentially including a case study or presentation

Key Assessment Areas:

• Marketing expertise and campaign execution skills
• Local market knowledge and cultural awareness
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Alignment with Coople's company values and work culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and local market insights
• Prepare examples of your past marketing campaigns, focusing on those that generated measurable business outcomes
• Demonstrate your understanding of Coople's business model and the Swiss market during your interviews
• Showcase your strategic mindset and ability to adapt global marketing strategies to local needs

ATS Keywords: B2B demand generation, digital campaign skills, project management, communication skills, healthcare sector experience, data-driven, campaign execution, localised marketing, content creation, performance tracking, collaboration, agility, strategic mindset, hands-on attitude, interest in AI developments

ASSUMPTION: Coople's recruitment process is designed to assess candidates' marketing expertise, local market knowledge, and cultural fit, with a focus on finding the best fit for the company's dynamic and agile work environment.

🛠️ Tools & Technologies

• Pardot
• Meta (formerly Facebook Ads)
• LinkedIn Ads
• CMS (Content Management System)
• Reporting platforms (e.g., Google Analytics, Tableau)

ASSUMPTION: The required tools and technologies for this role are industry-standard marketing platforms and reporting tools, with a focus on digital campaign execution and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Agility – We adapt fast and embrace change
• Collaboration – We work across teams and borders
• Empowerment – We take ownership and support each other
• Fairness – We value transparency, equity, and respect
• Passion – We care deeply about our work and its impact

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic and agile work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strategic mindset and a hands-on attitude?
• Are you passionate about marketing and driving business growth?

ASSUMPTION: Coople's work culture values agility, collaboration, empowerment, fairness, and passion, making it an attractive employer for candidates who share these values and thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced work environment
• Adapting global marketing strategies to local market needs and nuances
• Collaborating effectively with cross-functional teams and stakeholders
• Working in a competitive market with a strong focus on the healthcare sector

ASSUMPTION: The Country Marketing Manager Switzerland role presents unique challenges and opportunities for growth, requiring a strategic and adaptable marketing professional with strong communication and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other Country Marketing Manager positions, but with a stronger focus on the healthcare sector and a greater emphasis on local market adaptation
• Compared to other marketing roles, this position offers a unique blend of strategic and hands-on responsibilities, with a significant impact on the company's Swiss market growth
• Career progression in this role could lead to senior marketing positions or other leadership roles within the company

ASSUMPTION: The Country Marketing Manager Switzerland role is a unique opportunity for a strategic and adaptable marketing professional seeking to make a significant impact on a company's growth in a specific market.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to attract healthcare professionals to the Coople platform
• Collaborating with the global marketing team to adapt global marketing strategies for the Swiss market
• Managing local events and job board strategies to generate qualified B2B leads and attract Cooplers

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, collaborate with cross-functional teams, and adapt global marketing strategies to local market needs.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for the Swiss market?
• What are the key priorities for this role in the first 90 days?
• How does Coople support the professional growth and development of its marketing team members?
• What is the company's approach to adapting global marketing strategies to local market needs?
• How does Coople measure the success of its marketing campaigns, and how will this role contribute to that process?

ASSUMPTION: The key questions to ask during the interview are designed to assess the candidate's understanding of the role, the company's marketing strategy, and the work environment, as well as to demonstrate the candidate's strategic mindset and interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and local market insights
• Prepare examples of your past marketing campaigns, focusing on those that generated measurable business outcomes
• Demonstrate your understanding of Coople's business model and the Swiss market during your interviews
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.