📌 Core Information
🔹 Job Title: Country Marketing Manager, THV
🔹 Company: Edwards Lifesciences
🔹 Location: Mumbai, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the execution of country marketing plans to achieve local business goals
- Driving new product and indication launches and ensuring strong launch execution
- Evaluating local needs and delivering field training and clinical marketing activities
- Maintaining contact with local KOLs and developing high-quality relations with healthcare professionals
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work cross-functionally with various teams.
📋 Key Responsibilities
✅ Lead the execution of country marketing plans to achieve local business goals
✅ Drive the implementation of new product and indication launches and ensure strong launch execution
✅ Evaluate local needs of the commercial and clinical teams in alignment with the marketing plan, including delivering field training and clinical marketing activities
✅ Maintain contact with local KOLs and develop high-quality relations with other healthcare professionals, develop event strategy, aligned with local dynamics/needs and EU event strategy
✅ Lead the implementation of assigned Therapy Development initiatives and Economic Value campaigns
✅ Lead the creation of localized marketing materials
✅ Assess market dynamics and analytics (e.g., market size and trends, competitive situation, reimbursement) in close collaboration with the Business Analyst in the country
ASSUMPTION: This role requires a strong understanding of market research, data analysis, and the ability to translate insights into actionable marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, economics, biomedical engineering, or relevant fields
Experience: Minimum 8 years of related marketing experience in medical devices
Required Skills:
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of related aspects of marketing concepts and principles
Preferred Skills:
- Master's degree or equivalent in additional healthcare-related (scientific or engineering) post-graduate degree
- Proven expertise in market research designs, develops market research programs, and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition, and changing market dynamics
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience, and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
ASSUMPTION: Given the specific nature of the role, candidates with a background in cardiovascular/cardiology medical devices would be highly preferred.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in the medical devices sector in Mumbai)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Tuition reimbursement
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM IST)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global), Large local presence in India
Founded: 1958
Company Description:
- Edwards Lifesciences is a global leader in the medical device industry, driven by a passion to improve patient lives through innovative technologies and a patient-focused culture.
- The company specializes in structural heart disease treatments, including heart valves and surgical monitoring.
- Edwards Lifesciences operates in over 100 countries and has a significant presence in India, with multiple office locations.
Company Specialties:
- Medical Devices
- Heart Valves
- Surgical Monitoring
- Structural Heart Disease
- Health Care Technology
- Heart Innovations
- Medical Innovations
- Heart Valve Technologies
- Transcatheter Mitral & Tricuspid Therapies
- Vascular Catheters
- Anesthesia
- Hospital Administration
- Enhanced Surgical Recovery
- R&D Engineering
- Manufacturing
- Quality Engineering
Company Website: http://www.edwards.com
ASSUMPTION: Edwards Lifesciences offers a dynamic work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior-level marketing role with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Regional Marketing Director or a similar role
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Progression to a regional or global marketing role
- Expansion of responsibilities to include additional therapy areas or product lines
- Development of leadership skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is the financial capital of India and offers a vibrant, multicultural environment
- The city is well-connected by air, rail, and road, with easy access to major business hubs
- Mumbai provides a wide range of housing options, from upscale apartments to affordable accommodations
Work Schedule: Standard office hours with occasional flexibility for remote work or field-based activities
ASSUMPTION: Mumbai offers a dynamic and diverse work environment, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Problem-solving and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Edwards Lifesciences and the medical devices industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, product launch, market research, KOL relations, clinical marketing, cross-functional collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in Microsoft Office Suite is required, while experience with CRM and marketing automation tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and strategic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in the medical devices industry?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you possess strong analytical skills and the ability to translate data insights into actionable marketing strategies?
ASSUMPTION: Candidates who align with Edwards Lifesciences' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating complex healthcare networks and reimbursement landscapes
- Building and maintaining strong relationships with local KOLs and healthcare professionals
- Adapting to changing market dynamics and competitive landscapes
ASSUMPTION: Successful candidates will possess strong project management skills, excellent communication abilities, and the ability to thrive in a dynamic and challenging work environment.
📈 Similar Roles Comparison
- This role is similar to other country marketing manager positions in the medical devices industry but may offer more focus on product launches and Therapy Development initiatives
- Compared to other marketing roles in the medical devices industry, this position may require a deeper understanding of clinical aspects and market research
- Career progression in this role may follow a similar path to other marketing professionals in the medical devices industry, with opportunities for regional or global marketing roles
ASSUMPTION: While this role shares similarities with other marketing positions in the medical devices industry, it also offers unique opportunities and challenges specific to Edwards Lifesciences and the cardiovascular/cardiology therapy area.
📝 Sample Projects
- Developing and executing a successful product launch strategy for a new heart valve device in the Indian market
- Conducting market research to assess the competitive landscape and identify opportunities for growth in the cardiovascular/cardiology therapy area
- Building and maintaining strong relationships with local KOLs and healthcare professionals to drive adoption of Edwards Lifesciences' products
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the importance of strong communication and relationship-building skills.
❓ Key Questions to Ask During Interview
- Can you describe the most successful marketing campaign you've led in a medical devices role, and what made it successful?
- How do you approach building and maintaining relationships with local KOLs and healthcare professionals in a dynamic and competitive market?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market dynamics or competitive pressures?
- How do you ensure that your marketing strategies align with the broader commercial and clinical goals of the organization?
- What opportunities are there for professional growth and development within this role and the broader organization?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Edwards Lifesciences and the medical devices industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
