📌 Core Information
🔹 Job Title: Country Marketing Specialist Central Europe, Surgical Structural Heart (m/f/d)
🔹 Company: Edwards Lifesciences
🔹 Location: Switzerland-Nyon
🔹 Job Type: Full-Time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized marketing strategies to enhance product awareness and sales growth.
- Collaborating with sales and medical affairs teams to align on messaging and support product launches.
- Collecting and analyzing market intelligence and competitive insights to inform campaigns and content creation.
- Ensuring all activities comply with regulatory and corporate guidance.
- Leading and accelerating digital and social media efforts in countries.
ASSUMPTION: This role requires a strong understanding of cardiovascular science and hands-on engagement with sales teams and healthcare professionals. It involves a significant amount of travel and requires fluency in both German and English.
📋 Key Responsibilities
✅ Develop and execute localized marketing strategies to accelerate product awareness, healthcare professionals’ engagement, and sales growth.
✅ Collaborate with Sales and medical affairs teams to align on messaging and strategies.
✅ Collect and analyze market intelligence and competitive insights to inform campaigns and content creation.
✅ Support product launches in the country, including positioning, messaging, and go-to-market strategies.
✅ Ensure all activities comply with regulatory and corporate guidance.
✅ Lead and accelerate digital and social media efforts in countries.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. It requires a strong understanding of both marketing and cardiovascular science.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Life Sciences, Biomedical engineering, or related scientific field.
Experience: 2-3 years’ experience in marketing, or product management in healthcare industry (Pharma, Biotechnology, and medical device).
Required Skills:
- Excellent communication and interpersonal skills; comfortable presenting products and scientific data to cardiac surgeons and sales teams.
- Ability to build and maintain relationships with healthcare providers, key opinion leaders, and cross-departmental teams.
- Willingness to learn about cardiovascular anatomy, disease states, and surgical aortic valve replacement/repair.
- Good experience in developing promotional materials based on clinical studies.
- Ensuring all marketing materials and activities comply with industry regulations and company policies.
- Ability to travel up to 50% depending on territory needs.
Preferred Skills:
- Experience supporting structural heart therapies or cardiovascular devices.
- Prior work in cross-functional teams involving marketing, R&D, and sales.
- Strong critical thinking and problem-solving abilities.
ASSUMPTION: The role requires a unique blend of scientific knowledge, marketing expertise, and interpersonal skills. Experience in the healthcare industry is essential.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CHF 80,000 and CHF 120,000 per year, depending on experience and qualifications. This is based on industry standards for a marketing specialist role in the medical device industry in Switzerland.
Benefits:
- Competitive compensation package.
- Flexible working hours.
- Remote working options.
- On-the-job development and training opportunities.
Working Hours: Full-time position with up to 50% travel across Europe, including weekends occasionally.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Edwards Lifesciences is a global leader in the medical device industry, with a focus on patient-focused medical innovations. They specialize in medical devices for heart valves, surgical monitoring, structural heart disease, and more.
Company Size: Edwards Lifesciences has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Edwards Lifesciences was founded in 1958 and has since grown into a global leader in its industry.
Company Description:
- Edwards Lifesciences is dedicated to identifying and solving critical, unmet needs in cardiac surgery.
- They partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities.
- Their driving force is to help patients live longer and healthier lives.
Company Specialties:
- Medical Devices
- Heart Valves
- Surgical Monitoring
- Structural Heart Disease
- Health Care Technology
- Heart Innovations
- Medical Innovations
- Heart Valve Technologies
- Heart Valve Therapies
- Transcatheter Mitral & Tricuspid Therapies
- Vascular Catheters
- Anesthesia
- Hospital Administration
- Enhanced Surgical Recovery
- R&D Engineering
- Manufacturing
- Quality Engineering
Company Website: www.edwards.com
ASSUMPTION: Edwards Lifesciences is a well-established company with a strong reputation in the medical device industry. They offer a dynamic and friendly work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring a unique blend of scientific knowledge and marketing expertise.
Reporting Structure: The role reports to the Regional Marketing Manager and works closely with the Sales and Medical Affairs teams.
Work Arrangement: The role is hybrid, with up to 50% travel across Europe, including weekends occasionally.
Growth Opportunities:
- Opportunities for career progression within the marketing department or other departments within the company.
- Potential to work on high-impact projects that can significantly improve patient outcomes.
- Chance to gain experience in a global company with a strong focus on innovation and patient care.
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to make a real impact on patient lives.
🌍 Location & Work Environment
Office Type: The role is based at the Regional Headquarter in Nyon, Switzerland.
Office Location(s): Nyon, Switzerland
Geographic Context:
- Nyon is a city in Switzerland, located on the shores of Lake Geneva.
- The city is known for its historic old town and its proximity to the Swiss Alps.
- Nyon offers a high quality of life, with a mix of urban and natural environments.
Work Schedule: Full-time with up to 50% travel across Europe, including weekends occasionally.
ASSUMPTION: The location offers a high quality of life, with a mix of urban and natural environments. The work schedule may require some flexibility due to the travel requirements of the role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or team members.
- Final interview with the Regional Marketing Manager.
Key Assessment Areas:
- Understanding of cardiovascular science and marketing principles.
- Communication and interpersonal skills.
- Ability to work in a cross-functional team environment.
- Problem-solving skills and critical thinking.
Application Tips:
- Highlight relevant experience in marketing or product management in the healthcare industry.
- Demonstrate a strong understanding of cardiovascular science and a willingness to learn.
- Showcase your ability to work in a cross-functional team environment and your problem-solving skills.
- Tailor your resume and cover letter to highlight the skills and experiences that match the requirements of the role.
ATS Keywords: Marketing, Product Management, Cardiovascular Science, Communication, Interpersonal Skills, Relationship Building, Market Intelligence, Digital Marketing, Promotional Material Development, Regulatory Compliance, Sales Support, Critical Thinking, Problem Solving, Team Collaboration, Product Launch Support, Healthcare Engagement
ASSUMPTION: The application process is likely to be competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
ASSUMPTION: The role requires proficiency in standard marketing and productivity tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Quality-driven
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Focused on results and impact
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong passion for improving patient lives through innovative medical technologies?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have a proven track record of driving results and making an impact in your previous roles?
- Are you adaptable and able to thrive in a fast-paced and changing environment?
ASSUMPTION: Edwards Lifesciences values a patient-focused, innovative, and collaborative work environment. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- The role requires a strong understanding of both marketing and cardiovascular science, which may be challenging for candidates from non-related backgrounds.
- The role involves a significant amount of travel, which may be demanding for some candidates.
- The role requires fluency in both German and English, which may be a barrier for some candidates.
- The role is based in Switzerland, which may require relocation for candidates not currently based in the country.
ASSUMPTION: The role presents several challenges that candidates should be aware of before applying. These challenges can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- This role is unique in its blend of marketing expertise and cardiovascular science knowledge. Similar roles may be found in other medical device or pharmaceutical companies, but may not require the same level of scientific knowledge or travel.
- The role is focused on structural heart intervention, which is a specialized area of cardiovascular medicine. Similar roles may be found in other companies with a focus on cardiovascular or structural heart disease.
- The role offers significant growth opportunities for the right candidate, with the potential to progress within the marketing department or other departments within the company.
ASSUMPTION: The role is unique in its blend of marketing expertise and cardiovascular science knowledge, and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new structural heart intervention product in a specific country.
- Conducting market research to understand the competitive landscape and identify opportunities for product differentiation.
- Creating promotional materials based on clinical studies to support product launches and sales efforts.
ASSUMPTION: The role involves a variety of projects, from strategic planning and execution to tactical implementation and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for growth and development within the marketing department or other departments within the company?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the work environment, and make an informed decision about whether the role is the right fit for them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight the skills and experiences that match the requirements of the role.
- Prepare examples of your work, such as marketing campaigns or promotional materials, that demonstrate your skills and experience.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
