📌 Core Information
🔹 Job Title: Country Marketing Specialist Western Europe, Surgical Structural Heart (m/f/d)
🔹 Company: Edwards Lifesciences
🔹 Location: Switzerland-Nyon
🔹 Job Type: Full-time
🔹 Category: Medical Device Industry
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (up to 50% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing localized marketing strategies to accelerate product awareness, healthcare professionals’ engagement, and sales growth.
- Collaborating with sales and medical affairs teams to align on messaging and strategies.
- Collecting and analyzing market intelligence and competitive insights to inform campaigns and content creation.
- Supporting product launches in the country, including positioning, messaging, and go-to-market strategies.
- Ensuring all activities comply with regulatory and corporate guidance.
- Leading and accelerating digital and social media efforts in countries.
ASSUMPTION: This role requires a strong understanding of cardiovascular science and hands-on engagement with sales teams and healthcare professionals. It involves frequent travel across Europe, including weekends.
📋 Key Responsibilities
✅ Develop and execute localized marketing strategies to enhance product awareness and sales growth.
✅ Collaborate with sales and medical affairs teams to align on messaging and strategies.
✅ Collect and analyze market intelligence and competitive insights to inform campaigns and content creation.
✅ Support product launches in the country, including positioning, messaging, and go-to-market strategies.
✅ Ensure all activities comply with regulatory and corporate guidance.
✅ Lead and accelerate digital and social media efforts in countries.
ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and stakeholder management. It requires a proactive and innovative approach to marketing, with a strong focus on data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Life Sciences, Biomedical Engineering, or related scientific field.
Experience: 2-3 years of experience in marketing or product management in the healthcare industry (Pharma, Biotechnology, and medical device).
Required Skills:
- Excellent communication and interpersonal skills; comfortable presenting products and scientific data to cardiac surgeons and sales teams.
- Ability to build and maintain relationships with healthcare providers, key opinion leaders, and cross-departmental teams.
- Willingness to learn about cardiovascular anatomy, disease states, and surgical aortic valve replacement/repair.
- Good experience in developing promotional materials based on clinical studies.
- Ensuring all marketing materials and activities comply with industry regulations and company policies.
- Ability to travel up to 50% depending on territory needs.
- Fluent in both French and English, with a 3rd language being an asset (Italian and/or Spanish).
Preferred Skills:
- Experience supporting structural heart therapies or cardiovascular devices.
- Prior work in cross-functional teams involving marketing, R&D, and sales.
- Strong critical thinking and problem-solving abilities.
ASSUMPTION: The role requires a strong scientific background and a good understanding of the healthcare industry. Candidates should possess excellent communication skills and be comfortable working in a dynamic, international environment.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on industry standards for a marketing specialist in the medical device industry in Switzerland).
Benefits:
- Competitive compensation package.
- Benefits package.
- Flexible working hours.
- Remote working options.
Working Hours: Full-time (40 hours per week) with up to 50% travel across Europe, including weekends occasionally.
ASSUMPTION: The salary range is an estimate based on industry standards for a marketing specialist in the medical device industry in Switzerland. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Device Manufacturing. Edwards Lifesciences is a global leader in patient-focused medical innovations, offering rewarding opportunities and exciting challenges in a truly international, dynamic, and friendly work environment.
Company Size: 10,001+ employees. As a large organization, Edwards Lifesciences offers a wide range of career opportunities and benefits, with a strong focus on employee development and growth.
Founded: 1958. Edwards Lifesciences has a rich history of innovation and a strong commitment to improving patient lives.
Company Description:
- Edwards Lifesciences is dedicated to identifying and solving critical, unmet needs in cardiac surgery.
- The company partners with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities.
- Edwards Lifesciences is committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally.
Company Specialties:
- Medical Devices.
- Heart Valves.
- Surgical Monitoring.
- Structural Heart Disease.
- Health Care Technology.
- Heart Innovations.
- Medical Innovations.
- Heart Valve Technologies.
- Heart Valve Therapies.
- Transcatheter Mitral & Tricuspid Therapies.
- Vascular Catheters.
- Anesthesia.
- Hospital Administration.
- Enhanced Surgical Recovery.
- R&D Engineering.
- Manufacturing.
- Quality Engineering.
Company Website: http://www.edwards.com
ASSUMPTION: Edwards Lifesciences is a well-established company with a strong reputation in the medical device industry. It offers a dynamic work environment with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.
Reporting Structure: The role reports directly to the Regional Marketing Manager for Western Europe.
Work Arrangement: Hybrid role with up to 50% travel across Europe, including weekends occasionally.
Growth Opportunities:
- Progression to a senior marketing role within the company.
- Expansion of responsibilities to cover additional regions or product lines.
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business.
ASSUMPTION: The role offers opportunities for career growth and development within the company. Candidates should be proactive and demonstrate a strong desire to learn and grow in their role.
🌍 Location & Work Environment
Office Type: Based at the Regional Headquarter in Nyon, Switzerland.
Office Location(s): Nyon, Switzerland.
Geographic Context:
- Nyon is a city in Switzerland, located on the shores of Lake Geneva.
- The city offers a high quality of life, with a mix of urban and rural environments.
- Nyon is easily accessible by public transportation and is close to the French border.
Work Schedule: Full-time (40 hours per week) with up to 50% travel across Europe, including weekends occasionally.
ASSUMPTION: The role requires a significant amount of travel, with frequent trips across Europe. Candidates should be comfortable with this level of travel and be willing to work flexible hours when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and/or team members.
- Final interview with the Regional Marketing Manager for Western Europe.
Key Assessment Areas:
- Marketing and strategic planning skills.
- Communication and interpersonal skills.
- Understanding of the healthcare industry and cardiovascular science.
- Ability to work in a dynamic, international environment.
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and healthcare industry experience.
- Demonstrate your understanding of the role and the company in your application materials.
- Prepare examples of your marketing campaigns and their outcomes to discuss during the interview.
- Be ready to discuss your experience with cardiovascular science and your willingness to learn more about the field.
ATS Keywords: Marketing, Product Management, Cardiovascular Science, Communication, Interpersonal Skills, Relationship Building, Market Intelligence, Digital Marketing, Promotional Material Development, Regulatory Compliance, Critical Thinking, Problem Solving, Sales Support, Healthcare Engagement, Team Collaboration, Product Launch.
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing and healthcare industry experience. Candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, HubSpot).
- Marketing automation tools (e.g., Marketo, Pardot).
- Social media platforms (e.g., LinkedIn, Facebook, Twitter).
ASSUMPTION: The role requires proficiency in standard marketing and productivity tools, as well as an understanding of marketing automation and social media platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused.
- Innovative.
- Collaborative.
- Accountable.
- Inclusive.
Work Style:
- Dynamic and fast-paced.
- International and multicultural.
- Focused on results and continuous improvement.
Self-Assessment Questions:
- How do you align with the company's patient-focused value?
- How do you approach working in a dynamic, international environment?
- How do you ensure that your marketing efforts are compliant with industry regulations and company policies?
ASSUMPTION: Edwards Lifesciences values a diverse and inclusive work environment, with a strong focus on patient-focused innovation. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively in a dynamic, international environment.
⚠️ Potential Challenges
- The role requires a significant amount of travel, with frequent trips across Europe.
- The role involves working with a diverse range of stakeholders, including sales teams, healthcare professionals, and regulatory bodies.
- The role requires a strong understanding of cardiovascular science and a willingness to learn more about the field.
- The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively.
ASSUMPTION: The role presents both opportunities and challenges, with a strong focus on travel, stakeholder management, and continuous learning. Candidates should be comfortable with these aspects of the role and be prepared to face them proactively.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Product Manager role in the medical device industry, with a focus on cardiovascular science and structural heart therapies.
- The role requires a higher level of scientific knowledge and a greater emphasis on regulatory compliance than a similar role in the pharmaceutical or biotechnology industries.
- The role offers opportunities for career growth and development within the company, with the potential to expand responsibilities or take on additional challenges.
ASSUMPTION: This role is similar to other marketing or product management roles in the medical device industry, with a unique focus on cardiovascular science and structural heart therapies. Candidates should be aware of the specific requirements and opportunities presented by this role.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new structural heart therapy in a specific European country.
- Conducting market research and competitive analysis to inform the development of a marketing strategy for a portfolio of cardiovascular devices.
- Creating promotional materials and patient outreach programs based on clinical studies to support the launch of a new product in the European market.
ASSUMPTION: These sample projects illustrate the types of marketing and strategic planning tasks that the role may involve. Candidates should be prepared to discuss their experience with similar projects and their outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns for structural heart therapies in the European market?
- How does the company support the development of marketing strategies and materials for new products?
- What opportunities are there for growth and development within the company for someone in this role?
- How does the company ensure that its marketing efforts are compliant with industry regulations and company policies?
- What is the company's approach to working with key opinion leaders and healthcare professionals in the structural heart therapy space?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions during the interview process.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
