CPG Marketing Director

📌 Core Information

🔹 Job Title: CPG Marketing Director

🔹 Company: Dickey's Barbecue Restaurants, Inc.

🔹 Location: Dallas, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Dallas-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategies to build and maintain a strong retail presence, driving sales and customer acquisition
• Creating and implementing brand strategies, including positioning, messaging, and visual identity
• Leading digital planning and activations, managing website, social media, and e-commerce platforms
• Conducting market research to understand consumer behavior, preferences, and competitive landscapes
• Collaborating cross-functionally to ensure brand consistency and alignment

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and campaigns effectively. The ideal candidate will have a proven track record in CPG marketing and a deep understanding of digital marketing strategies.

📋 Key Responsibilities

✅ Acquire new customers and increase retail sales through innovative marketing strategies

✅ Create and implement brand strategies, including positioning, messaging, and visual identity

✅ Develop and execute marketing campaigns across various channels (digital, social, traditional)

✅ Conduct market research to understand consumer behavior, preferences, and competitive landscapes

✅ Track and analyze key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns

✅ Work with other departments to ensure brand consistency and alignment

✅ Lead digital planning and activations, manage website, social media, and e-commerce platforms

ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively in a fast-paced environment. The ideal candidate will be comfortable with data-driven decision-making and have a strong understanding of the CPG industry.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of CPG marketing experience

Required Skills:

• High proficiency in digital marketing
• Ability to analyze and interpret market research
• Ability to develop innovative and engaging marketing campaigns
• Ability to manage multiple projects and campaigns
• Ability to travel as needed

Preferred Skills:

• Experience in the restaurant or foodservice industry
• Fluency in Spanish

ASSUMPTION: Given the company's size and industry, candidates with relevant experience in CPG marketing and digital marketing are strongly preferred. Familiarity with the restaurant industry or foodservice sector may also be beneficial.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 per year (based on industry standards for CPG Marketing Directors with 5+ years of experience in the Dallas area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Dickey's Barbecue Pit meals
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards for CPG Marketing Directors with 5+ years of experience in the Dallas area. Actual compensation may vary based on factors such as the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Dickey's Barbecue Restaurants, Inc. operates in the restaurant industry, specifically focusing on barbecue cuisine. The company is part of a competitive market with numerous local, regional, and national competitors.

Company Size: Dickey's Barbecue Restaurants, Inc. has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities for growth and career advancement while maintaining a family-like atmosphere.

Founded: Dickey's Barbecue Restaurants, Inc. was founded in 1941, making it a well-established company with a rich history in the barbecue industry.

Company Description:

• Dickey's Barbecue Restaurants, Inc. is the world's largest and fastest-growing barbecue franchise, with locations across the nation serving guests "Legit. Texas. Barbecue."™
• The company offers a variety of slow-smoked meats and wholesome sides, providing customers with a unique and satisfying dining experience.
• Dickey's Barbecue Restaurants, Inc. is committed to providing a workplace where employees are given meaningful growth opportunities and rewarded for their loyalty and contributions.

Company Specialties:

• Barbecue
• Franchising
• Franchise
• Restaurant
• BBQ
• and Barbeque

Company Website: http://www.Dickeys.com

ASSUMPTION: Dickey's Barbecue Restaurants, Inc. is a well-established company with a strong brand presence in the barbecue industry. The company's commitment to providing meaningful growth opportunities and rewarding employee contributions makes it an attractive employer for marketing professionals seeking to advance their careers in a dynamic and engaging environment.

📊 Role Analysis

Career Level: The CPG Marketing Director role is a mid-senior level position, requiring a minimum of 5 years of experience in CPG marketing and a strong understanding of digital marketing strategies.

Reporting Structure: The CPG Marketing Director reports directly to the Chief Marketing Officer and oversees a team of marketing professionals responsible for executing marketing campaigns and managing brand initiatives.

Work Arrangement: This is an on-site role based in Dallas, Texas. The company is not offering a relocation package for this position.

Growth Opportunities:

• As a mid-sized company, Dickey's Barbecue Restaurants, Inc. offers opportunities for career advancement and professional development within the marketing department and across the organization.
• The CPG Marketing Director role provides the opportunity to work closely with senior leadership, gaining valuable experience and exposure to strategic decision-making processes.
• Successful candidates may have the opportunity to lead high-impact marketing campaigns and initiatives, driving meaningful results and contributing to the company's overall success.

ASSUMPTION: The CPG Marketing Director role offers a unique opportunity for marketing professionals to apply their skills and experience in a dynamic and engaging environment. The role provides a strong platform for career growth and professional development, with the potential for significant impact on the company's overall success.

🌍 Location & Work Environment

Office Type: Dickey's Barbecue Restaurants, Inc. maintains a corporate office in Dallas, Texas, where the CPG Marketing Director role is based.

Office Location(s): 4514 Cole Avenue, Suite 1015, Dallas, TX 75205, US

Geographic Context:

• Dallas, Texas, is a large metropolitan area with a diverse economy and a thriving job market, offering numerous opportunities for professional growth and development.
• The city is home to a vibrant cultural scene, with numerous museums, theaters, and music venues, providing residents with a wide range of entertainment and leisure options.
• Dallas offers a mix of urban and suburban living, with numerous neighborhoods and communities to suit various preferences and lifestyles.

Work Schedule: The CPG Marketing Director role follows a standard full-time work schedule, typically Monday through Friday, 8:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.

ASSUMPTION: The CPG Marketing Director role is based in Dallas, Texas, a large metropolitan area with a diverse economy and a thriving job market. The city offers numerous opportunities for professional growth and development, as well as a vibrant cultural scene and a mix of urban and suburban living options.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the hiring manager to discuss the role and company in more detail
• Final interview with senior leadership to evaluate the candidate's strategic thinking and fit for the role
• Background check and reference checks for the final candidate

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing proficiency
• Analytical skills and data-driven decision-making
• Cross-functional collaboration and communication
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in CPG marketing and digital marketing
• Be prepared to discuss your experience with market research and data analysis, as well as your ability to develop innovative marketing campaigns
• Demonstrate your understanding of the restaurant industry and Dickey's Barbecue Restaurants, Inc.'s unique value proposition
• Prepare questions to ask the interviewer about the company's marketing strategy, team dynamics, and growth opportunities

ATS Keywords: CPG marketing, digital marketing, market research, campaign development, performance analysis, brand strategy, customer acquisition, sales growth, social media management, e-commerce management, consumer behavior analysis, visual identity creation, cross-department collaboration, innovation development, fast-paced environment adaptability

ASSUMPTION: The application process for the CPG Marketing Director role is designed to assess the candidate's qualifications, cultural fit, and strategic thinking. Applicants should be prepared to demonstrate their experience and skills in CPG marketing and digital marketing, as well as their ability to work effectively in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The CPG Marketing Director role requires proficiency in various marketing automation, social media management, CRM, data analysis, and project management tools. Candidates should be comfortable using these tools to manage marketing campaigns, track performance metrics, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Legit. Texas. Barbecue.
• Family-like atmosphere
• Growth opportunities and employee rewards

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects and campaigns simultaneously?
• Are you a strong collaborator, able to work effectively with cross-functional teams to ensure brand consistency and alignment?
• Do you have a data-driven mindset, and are you comfortable using data to inform marketing strategies and campaign development?

ASSUMPTION: The CPG Marketing Director role requires a strong cultural fit with Dickey's Barbecue Restaurants, Inc.'s family-like atmosphere and commitment to providing meaningful growth opportunities and employee rewards. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to collaborate effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously in a fast-paced environment
• Adapting to changes in the market and competitive landscape, requiring continuous innovation and strategic thinking
• Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
• Working in a highly competitive industry, with numerous local, regional, and national competitors

ASSUMPTION: The CPG Marketing Director role presents several challenges, including managing multiple projects and campaigns in a fast-paced environment, adapting to market changes, collaborating effectively with cross-functional teams, and competing in a highly competitive industry. Candidates should be comfortable working in a dynamic and challenging environment and be able to thrive under pressure.

📈 Similar Roles Comparison

• The CPG Marketing Director role is similar to other marketing director positions in the CPG industry, with a focus on developing and executing marketing strategies to drive sales and customer acquisition.
• However, this role is unique in its focus on the restaurant industry and barbecue cuisine, requiring a strong understanding of the unique challenges and opportunities presented by this sector.
• Career paths for CPG marketing professionals may include advancing to senior marketing roles, such as Vice President of Marketing or Chief Marketing Officer, or transitioning to related fields, such as brand management or market research.

ASSUMPTION: The CPG Marketing Director role is similar to other marketing director positions in the CPG industry but is unique in its focus on the restaurant industry and barbecue cuisine. Career paths for CPG marketing professionals may include advancing to senior marketing roles or transitioning to related fields.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or menu item, including market research, campaign planning, and performance analysis
• Conducting a competitive analysis to assess the market landscape and identify opportunities for differentiation and growth
• Managing the company's social media presence, including content creation, scheduling, and engagement, to drive brand awareness and customer acquisition

ASSUMPTION: The CPG Marketing Director role involves a wide range of projects, from developing and executing marketing campaigns to conducting market research and managing the company's social media presence. Candidates should be comfortable working on diverse projects and be able to adapt to the unique challenges and opportunities presented by each initiative.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into its overall growth plans?
• How does the marketing team collaborate with other departments, such as sales, operations, and product development?
• What are the key priorities for this role in the first 90 days?
• How does Dickey's Barbecue Restaurants, Inc. support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the restaurant industry, and how does this role address those challenges?

ASSUMPTION: The CPG Marketing Director role presents numerous opportunities for professional growth and development. Candidates should ask thoughtful questions during the interview process to gain a deeper understanding of the company's marketing strategy, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in CPG marketing and digital marketing
• Prepare for the interview by researching Dickey's Barbecue Restaurants, Inc.'s unique value proposition and the challenges and opportunities presented by the restaurant industry
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.