🔹 Job Title: CPX Marketing Specialist (Contract)
🔹 Company: Riot Games
🔹 Location: Shanghai, China
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of consumer behavior to drive successful marketing campaigns.
✅ Lead the development and deployment of comprehensive marketing campaigns utilizing consumer insights and platform landscapes to deliver on player and business outcomes
✅ Strategize and execute social media plans according to the product roadmap
✅ Work with CPX business teams, game publishing teams, and external partners to foster synergies across the ecosystem
✅ Work closely with the global team to localize and execute global campaigns, providing regional insights
✅ Guide external licensing partners and provide brand direction on Riot Games brand and IP strategy, audience opportunities, marketing campaigns, and distribution for a holistic player experience
✅ Explore external partnerships to maximize CPX new launches exposure and business opportunities
✅ Deliver measurement plans and reports to analyze performance and identify further actions based on findings
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple projects and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 3 years of professional experience in E-commerce marketing, consumer products brand management, or digital agency experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the gaming industry or global marketing campaigns may have an advantage in this role.
Salary Range: The salary range for this role is estimated to be between ¥350,000 - ¥500,000 per year (CNY), based on industry standards for a mid-level marketing role in Shanghai. This estimate may vary based on experience and qualifications.
Benefits:
Working Hours: Full-time, Monday to Friday, with some flexibility for project needs
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the candidate's location and employment status.
Industry: Riot Games is a leading computer games company, specializing in developing, publishing, and supporting video games, with a strong focus on esports and gaming entertainment.
Company Size: Riot Games has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Riot Games was founded in 2006 and is headquartered in Los Angeles, California, with offices worldwide, including Shanghai, China.
Company Description:
Company Specialties:
Company Website: http://www.riotgames.com
ASSUMPTION: Riot Games' focus on player experience and community engagement makes it an attractive employer for marketing professionals seeking a dynamic and innovative work environment.
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The CPX Marketing Specialist reports directly to the Head of Entertainment Publishing.
Work Arrangement: This role is on-site, with some flexibility for project needs. The work arrangement may include occasional remote work, depending on the candidate's location and the company's policies.
Growth Opportunities:
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing, with a focus on the gaming industry and esports.
Office Type: Riot Games' Shanghai office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Shanghai, China
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for project needs. Overtime may be required to meet deadlines or support events.
ASSUMPTION: The Shanghai office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing strategy, campaign development, consumer insights, social media, licensing, partnerships, performance analysis, communication, gaming industry, Riot Games
ASSUMPTION: The interview process for this role may include assessments of the candidate's marketing skills, cultural fit, and alignment with Riot Games' values and mission.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's location and the team's preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong alignment with Riot Games' values and work style are more likely to succeed in this role and contribute to the company's mission.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on collaboration and communication.
ASSUMPTION: Candidates with experience in gaming marketing or esports may find this role particularly appealing, as it offers the opportunity to work on high-impact campaigns within a dynamic and innovative industry.
ASSUMPTION: These sample projects provide a glimpse into the types of initiatives the CPX Marketing Specialist may work on, but the specific projects may vary depending on the candidate's location and the team's priorities.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.