Creative Ad Specialist

📌 Core Information

🔹 Job Title: Creative Ad Specialist

🔹 Company: Keep

🔹 Location: Remote (Colombia)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating engaging ads for paid media campaigns across multiple platforms
• Designing visually stunning graphics and layouts using Canva
• Editing and producing engaging video content using CapCut
• Collaborating with the marketing team to understand campaign objectives and target audiences
• Analyzing creative performance metrics to inform future creative decisions and strategies

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking. Candidates should be comfortable working with data to optimize their creative performance.

📋 Key Responsibilities

✅ Producing banger ads for Keep consistently, combining compelling copywriting with eye-catching visual design to create ads that convert

✅ Writing punchy, persuasive ad copy that captures attention and drives action within character limits

✅ Designing visually stunning graphics and layouts using Canva that align with our brand guidelines

✅ Editing and producing engaging video content using CapCut for social media advertising

✅ Developing creative concepts that effectively communicate our value propositions to different audience segments

✅ A/B testing different creative approaches to optimize performance and identify winning concepts

✅ Staying current with platform-specific best practices and creative trends across paid media channels

✅ Rapidly iterating on creative assets based on performance data and feedback

✅ Managing multiple creative projects simultaneously while maintaining high-quality standards

ASSUMPTION: This role requires a high level of self-motivation and organization, as candidates will be managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Proven experience creating high-performing ads for paid media campaigns, preferably in fintech or financial services

Required Skills:

• Proficient in Canva and CapCut
• Excellent copywriting skills
• Data-driven mindset
• Understanding of different social media platforms and their nuances
• Ability to work fast without sacrificing quality in a rapid-iteration environment
• Comfortable with A/B testing and using performance data to guide creative decisions
• Experience with various ad formats including static images, video, carousel, and stories

Preferred Skills:

• Experience with Google Ads and LinkedIn Ads
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in Spanish may be beneficial for creating ads targeting Spanish-speaking audiences in Colombia.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 80,000 per year (Based on industry standards for mid-level marketing roles in Canada and Colombia)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Canada and Colombia. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: Small to medium (51-200 employees)

Founded: 2021

Company Description:

• Keep offers a chequing account and credit card for Canadian SMBs
• Businesses get better cashback rewards on card spend, lower domestic and international wire fees, currency conversion at a fair price, and increased credit limits for working capital needs
• Keep is committed to leading the charge as Canada's next-generation fintech institution, backed by VCs in the fintech sector

Company Specialties:

• Business banking
• Cross-border banking services
• Currency conversions
• Revenue financing

Company Website: https://www.trykeep.com/

ASSUMPTION: Keep is a growing fintech company focused on providing modern banking solutions to businesses. They value innovation, data-driven decision making, and a strong company culture.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Team

Work Arrangement: Remote OK, with the option to work from the Toronto office

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse campaigns and projects
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as Keep continues to expand its reach and impact in the fintech industry.

🌍 Location & Work Environment

Office Type: Remote-friendly with an office in Toronto, Canada

Office Location(s): Toronto, Canada

Geographic Context:

• Colombia has a growing fintech industry, with a strong focus on innovation and technology
• The time zone difference between Colombia and Canada may require some flexibility in working hours
• Keep's remote-friendly work environment allows for a better work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: While the role is remote-friendly, candidates should be comfortable working in a time zone different from the company headquarters.

💼 Interview & Application Insights

Typical Process:

• Initial People Screening to understand your experience and ensure a cultural fit
• Portfolio Review, where you'll showcase your best-performing ad creatives and walk us through your creative process
• Creative Challenge where you'll create sample ad assets for Keep, using our brand guidelines
• Call with our Marketing Team to discuss collaboration and campaign strategy
• References
• Offer

Key Assessment Areas:

• Creativity and innovation
• Data-driven mindset
• Collaboration and communication skills
• Adaptability and flexibility

Application Tips:

• Tailor your resume and portfolio to highlight your experience with paid media advertising and your ability to create high-performing ads
• Prepare a cover letter that demonstrates your understanding of Keep's mission and values, and how your skills and experience align with the role
• Be ready to discuss your creative process and how you use data to optimize your ad performance

ATS Keywords: Paid Media Advertising, Creative Content, Copywriting, Canva, CapCut, A/B Testing, Data Analysis, Campaign Strategy, Audience Segmentation, Rapid Iteration, Engagement, Conversion Optimization

ASSUMPTION: Keep's interview process is designed to assess candidates' creativity, data-driven mindset, and cultural fit. Successful candidates will be able to demonstrate their ability to create high-performing ads and optimize their performance using data.

🛠️ Tools & Technologies

• Canva
• CapCut
• Google Ads
• LinkedIn Ads

ASSUMPTION: While not explicitly stated, candidates should be comfortable using Canva and CapCut, as well as other tools commonly used in paid media advertising.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Strong company culture

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where data-driven decision making is valued?
• Are you comfortable working with a diverse team across different time zones?
• Do you have a strong creative vision and the ability to adapt your creative approach based on data and feedback?

ASSUMPTION: Keep values innovation, data-driven decision making, and a strong company culture. Candidates should be comfortable working in a collaborative, data-driven environment and be able to adapt their creative approach based on data and feedback.

⚠️ Potential Challenges

• Managing multiple creative projects simultaneously while maintaining high-quality standards
• Working in a fast-paced environment with rapid turnarounds and constant iteration
• Adapting to a remote work environment with a team spread across different time zones
• Balancing creativity and data-driven decision making

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.

📈 Similar Roles Comparison

• Unlike traditional advertising roles, this role focuses on performance-driven creative for paid media campaigns
• While the role is remote-friendly, candidates should be comfortable working in a time zone different from the company headquarters
• This role offers significant growth potential as Keep continues to expand its reach and impact in the fintech industry

ASSUMPTION: This role is unique in its focus on performance-driven creative for paid media campaigns, offering candidates the opportunity to make a significant impact on the company's growth and success.

📝 Sample Projects

• Creating a series of ads for a cross-border banking campaign targeting small to medium-sized businesses
• Developing a set of engaging video ads for social media platforms, showcasing Keep's unique value propositions
• Designing a series of eye-catching graphics for a revenue financing campaign, highlighting the benefits of Keep's services

ASSUMPTION: These sample projects demonstrate the range of creative work the Creative Ad Specialist may be responsible for, from static images and videos to carousel and story formats.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for developing high-performing ads at Keep?
• How does the marketing team collaborate with the Creative Ad Specialist to ensure campaign objectives are met?
• What opportunities are there for growth and professional development in this role?
• How does Keep support work-life balance for remote employees?
• What is the company culture like, and how does it support innovation and creativity?

ASSUMPTION: These questions are designed to help candidates understand the creative process, collaboration, growth opportunities, work-life balance, and company culture at Keep.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your experience with paid media advertising and your ability to create high-performing ads
• Prepare a cover letter that demonstrates your understanding of Keep's mission and values, and how your skills and experience align with the role
• Be ready to discuss your creative process and how you use data to optimize your ad performance
• Follow up with Keep's hiring team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.