Creative Ad Specialist

📌 Core Information

🔹 Job Title: Creative Ad Specialist

🔹 Company: Keep

🔹 Location: Colombia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Crafting scroll-stopping creative content for paid media campaigns
• Combining compelling copywriting with eye-catching visual design to create ads that convert
• Working closely with the marketing team to translate Keep's brand voice into thumb-stopping ads
• Creating high-converting ad creatives, including static images, video ads, and carousel formats for platforms like Facebook, Instagram, LinkedIn, and Google Ads
• Analyzing creative performance metrics to inform future creative decisions and strategies

ASSUMPTION: This role requires a strong creative mindset with a focus on performance-driven advertising. Candidates should be comfortable working in a fast-paced environment and have a data-driven approach to creative decision-making.

📋 Key Responsibilities

✅ Writing punchy, persuasive ad copy that captures attention and drives action within character limits

✅ Designing visually stunning graphics and layouts using Canva that align with Keep's brand guidelines

✅ Editing and producing engaging video content using CapCut for social media advertising

✅ Developing creative concepts that effectively communicate Keep's value propositions to different audience segments

✅ A/B testing different creative approaches to optimize performance and identify winning concepts

✅ Staying current with platform-specific best practices and creative trends across paid media channels

✅ Collaborating with the marketing team to understand campaign objectives and target audiences

✅ Rapidly iterating on creative assets based on performance data and feedback

✅ Managing multiple creative projects simultaneously while maintaining high-quality standards

✅ Analyzing creative performance metrics to inform future creative decisions and strategies

ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to work effectively in a team environment. Candidates should be comfortable with rapid iteration and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: Proven experience creating high-performing ads for paid media campaigns, preferably in fintech or financial services

Required Skills:

• Mastery of Canva for creating professional-quality designs quickly and efficiently
• Proficient in CapCut for producing engaging video content that performs well on social platforms
• Excellent copywriting skills with the ability to craft compelling ad copy that converts
• Understanding of the nuances of different social media platforms and ability to adapt creative accordingly
• Data-driven mindset with the ability to analyze creative performance to optimize future campaigns
• Keen eye for design trends and understanding of what makes content shareable and engaging
• Ability to work fast without sacrificing quality in a rapid-iteration environment
• Comfortable with A/B testing and using performance data to guide creative decisions
• Experience with various ad formats including static images, video, carousel, and stories

Preferred Skills:

• Experience with Google Ads and LinkedIn Ads platforms
• Fluency in Spanish (for working with the Colombian team)

ASSUMPTION: Candidates should have a strong portfolio of high-performing ad creatives and be able to demonstrate their creative process during the interview.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 85,000 per year (based on experience and market rates for mid-level marketing roles in Canada and Colombia)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Flexible work hours and remote work options
• Professional development opportunities
• Competitive vacation and sick leave policies

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level marketing roles in Canada and Colombia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services & Fintech

Company Size: Small to Medium (51-200 employees)

Founded: 2021

Company Description:

• Keep offers a chequing account and credit card for Canadian SMBs, providing better cashback rewards, lower fees, and increased credit limits
• Focused on reshaping the Canadian fintech landscape with a data-driven approach and cutting-edge technologies
• Committed to investing in data-driven solutions and fostering an inclusive and remote-friendly company culture

Company Specialties:

• Cross-border banking services
• Currency conversions
• Revenue financing

Company Website: trykeep.com

ASSUMPTION: Keep is a rapidly growing fintech company focused on providing modern banking solutions to businesses. They value data-driven decision-making and foster a creative and inclusive work environment.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote OK, with the option to work from the Toronto headquarters

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing team as Keep grows
• Opportunities to work on diverse campaigns and gain experience in various aspects of marketing
• Chance to contribute to Keep's mission of reshaping the Canadian fintech industry and bring modern banking solutions to businesses

ASSUMPTION: This role offers significant growth potential as Keep continues to expand its reach and impact in the Canadian fintech landscape.

🌍 Location & Work Environment

Office Type: Remote-friendly with an option to work from the Toronto headquarters

Office Location(s): Toronto, Canada (headquarters); Colombia (remote team)

Geographic Context:

• Colombia: Keep's remote team is based in Colombia, offering a unique opportunity to work with a diverse, international team
• Toronto: Keep's headquarters is located in Toronto, a vibrant and multicultural city with a thriving tech industry
• Time Zone: America/Bogota (Colombia) and America/Toronto (Canada) - candidates should be comfortable working in a remote, multi-time zone environment

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: Candidates should be comfortable working in a remote, international team environment and be able to manage their time effectively across different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial People Screening to understand your experience and ensure a cultural fit
• Portfolio Review, where you'll showcase your best-performing ad creatives and walk us through your creative process
• Creative Challenge where you'll create sample ad assets for Keep, using our brand guidelines
• Call with our Marketing Team to discuss collaboration and campaign strategy
• References
• Offer

Key Assessment Areas:

• Creativity and ability to craft engaging ad content
• Copywriting skills and ability to write persuasive ad copy
• Understanding of Keep's brand voice and values
• Data-driven mindset and ability to analyze creative performance
• Collaboration skills and ability to work effectively in a team environment

Application Tips:

• Tailor your resume and portfolio to highlight your experience with paid media advertising and creative content
• Prepare a cover letter that demonstrates your understanding of Keep's mission and values, and how your skills and experience align with the role
• If applicable, include examples of your best-performing ad creatives and explain your creative process

ATS Keywords: Paid Media Advertising, Creative Content, Copywriting, Canva, CapCut, A/B Testing, Data-Driven Decision Making, Marketing Team Collaboration

ASSUMPTION: Keep's interview process is designed to assess candidates' creative skills, understanding of Keep's brand, and ability to work effectively in a team environment. Candidates should be prepared to demonstrate their creative process and discuss their approach to data-driven decision-making.

🛠️ Tools & Technologies

• Canva
• CapCut
• Google Ads
• LinkedIn Ads
• Social media platforms (Facebook, Instagram, LinkedIn)

ASSUMPTION: Candidates should be proficient in Canva and CapCut, and have experience working with paid media advertising platforms like Google Ads and LinkedIn Ads.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Inclusive and remote-friendly work environment
• Focus on innovation and continuous improvement

Work Style:

• Collaborative and team-oriented
• Fast-paced and results-driven
• Focus on continuous learning and growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working in a remote, international team?
• Do you have a strong portfolio of high-performing ad creatives, and can you explain your creative process?

ASSUMPTION: Keep values data-driven decision-making, innovation, and a collaborative work style. Candidates should be comfortable working in a fast-paced, remote-friendly environment and be able to demonstrate their creative process.

⚠️ Potential Challenges

• Working across different time zones and managing communication with an international team
• Balancing multiple creative projects simultaneously while maintaining high-quality standards
• Keeping up with the rapid pace of change in the fintech industry and adapting creative strategies accordingly
• Managing performance expectations and delivering results in a data-driven environment

ASSUMPTION: These challenges are inherent to working in a fast-paced, international fintech company. Candidates should be comfortable working in a dynamic environment and be able to adapt to change quickly.

📈 Similar Roles Comparison

• Unlike traditional brand campaigns, this role focuses on performance-driven advertising with a strong emphasis on data-driven decision-making
• Keep's creative approach is unique in the fintech industry, offering candidates the opportunity to work on innovative campaigns that push the boundaries of fintech advertising
• This role offers significant growth potential as Keep continues to expand its reach and impact in the Canadian fintech landscape

ASSUMPTION: This role is unique in the fintech industry, offering candidates the opportunity to work on innovative, performance-driven advertising campaigns in a rapidly growing company.

📝 Sample Projects

• Developing a series of eye-catching, on-brand ad creatives for Keep's cross-border banking services campaign
• Creating a set of engaging video ads for Keep's revenue financing product, showcasing its benefits and success stories
• Designing a carousel ad format for Keep's currency conversion service, highlighting its competitive exchange rates and user-friendly platform

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of creative challenges they might face in this role. Successful candidates will be able to demonstrate their ability to craft engaging ad content tailored to Keep's unique value propositions.

❓ Key Questions to Ask During Interview

• How does Keep approach A/B testing and data-driven decision-making in its advertising campaigns?
• Can you describe the team structure within the marketing department and how this role fits into the broader organization?
• What are the key priorities for this role in the first 90 days?
• How does Keep support the professional growth and development of its employees?
• What are the most rewarding aspects of working at Keep, according to current employees?

ASSUMPTION: These questions are designed to help candidates better understand Keep's work environment, team structure, and approach to professional development. Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your experience with paid media advertising and creative content
• Prepare a cover letter that demonstrates your understanding of Keep's mission and values, and how your skills and experience align with the role
• If applicable, include examples of your best-performing ad creatives and explain your creative process
• Follow up with Keep's hiring team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.