📌 Core Information
🔹 Job Title: Creative & Social Media Manager - Illinois Region
🔹 Company: Murgado Automotive Group
🔹 Location: Barrington, IL
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Driving the creative vision and social media strategy for multiple dealerships across Illinois
- Providing dedicated creative support and brand development for the Motor Werks campus
- Managing multiple brand identities and ensuring cohesive marketing efforts
- Collaborating with various teams and external partners to ensure brand compliance and effectiveness
ASSUMPTION: This role requires a high level of organization, creativity, and adaptability to manage multiple brands and locations effectively.
📋 Key Responsibilities
✅ Develop and execute compelling creative assets supporting regional marketing initiatives and individual dealership needs
✅ Manage regional social media strategy and execution, including organic content calendars and paid campaigns
✅ Capture and edit photos and short-form videos, and create visually appealing templates for regional use
✅ Provide event support, including on-location photography and videography, and timely event coverage on social media platforms
✅ Ensure strict adherence to manufacturer (OEM) marketing guidelines and manage related approval processes
✅ Research and report on industry best practices, competitor activities, social media trends, and consumer behavior to inform regional strategies
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and attention to detail to ensure brand consistency and effectiveness across multiple channels and locations.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
Experience: 3+ years of proven experience in a digital marketing, creative design, or social media management role, ideally supporting multiple brands, locations, or clients
Required Skills:
- High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required; Lightroom/Premiere Pro or After Effects a plus)
- Demonstrated experience developing, executing, and analyzing organic and paid social media campaigns (Meta Ads Manager essential)
- Exceptional project management and organizational skills
- Excellent written and verbal communication skills
- Sharp eye for detail, aesthetics, and high-quality visual design
Preferred Skills:
- Experience in the automotive industry
- Advanced video editing and/or basic animation skills
- Familiarity with reporting on marketing KPIs in a multi-location context
ASSUMPTION: Candidates with a strong portfolio showcasing relevant design and social media work are highly desirable.
💰 Compensation & Benefits
Salary Range: $68,000 - $85,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on vehicle purchases
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with occasional flexibility for event coverage)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the automotive industry and the Chicago metropolitan area.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 1,001-5,000 employees (Mid-sized)
Founded: 2001 (24 years ago)
Company Description:
- Murgado Automotive Group is one of America’s most exciting automotive groups, offering an extensive selection of luxury and domestic vehicles
- With locations in Florida, Illinois, New Jersey, and Virginia, the group is known for its exceptional customer service and commitment to excellence
- The group's Illinois region is seeking a dynamic and experienced Creative & Social Media Manager to drive the creative vision and social media strategy for its dealerships
Company Specialties:
- Luxury vehicle sales and service
- Domestic vehicle sales and service
- Certified pre-owned vehicle sales
- Automotive group marketing and branding
Company Website: https://www.murgadoautomotivegroup.com/
ASSUMPTION: Murgado Automotive Group's success is built on its commitment to providing exceptional customer experiences and high-quality vehicles.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager overseeing the Illinois region
Work Arrangement: On-site, with occasional travel to other Murgado dealership locations within Illinois
Growth Opportunities:
- Potential to expand creative leadership and team management responsibilities
- Opportunities to work on high-profile campaigns and events
- Career progression within the growing Murgado Automotive Group
ASSUMPTION: This role offers significant growth potential within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Corporate office with a creative and collaborative atmosphere
Office Location(s): Barrington, IL (with occasional travel to other Murgado dealership locations within Illinois)
Geographic Context:
- Barrington, IL is a affluent suburban community located approximately 30 miles northwest of Chicago
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
- The Illinois region of Murgado Automotive Group includes dealerships in Barrington, Libertyville, Highland Park, and other nearby communities
Work Schedule: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with occasional flexibility for event coverage)
ASSUMPTION: The Barrington office offers a creative and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Marketing Manager overseeing the Illinois region
- In-person or virtual interview with the Marketing Manager and other key stakeholders
- Final interview with the Regional Director or another senior leader
Key Assessment Areas:
- Creative portfolio and social media campaign examples
- Understanding of the automotive industry and Murgado Automotive Group's brands
- Ability to manage multiple brand identities and marketing campaigns simultaneously
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your creative and social media work
- Be prepared to discuss your approach to managing multiple brand identities and marketing campaigns
- Research Murgado Automotive Group and its Illinois region to demonstrate your understanding of the company and its brands
ATS Keywords: Creative leadership, social media management, digital marketing, Adobe Creative Suite, project management, brand development, event support, compliance, market awareness, communication skills, visual design, organizational skills, proactive mindset, video editing, photography
ASSUMPTION: The interview process will focus on assessing your creative skills, industry knowledge, and ability to manage multiple brand identities and marketing campaigns effectively.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro, After Effects)
- Meta Ads Manager
- Social media platforms (Facebook, Instagram, YouTube, LinkedIn, etc.)
- Project management tools (Asana, Trello, etc.)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Passion for automotive excellence
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Creative and innovative
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and collaboration skills
Self-Assessment Questions:
- How do you ensure brand consistency across multiple brands and locations?
- How do you approach managing multiple marketing campaigns simultaneously?
- How do you stay up-to-date with industry trends and best practices in social media and digital marketing?
ASSUMPTION: Murgado Automotive Group values candidates who are passionate about the automotive industry, customer-focused, and able to thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple brand identities and marketing campaigns simultaneously can be challenging and time-consuming
- Occasional travel to other Murgado dealership locations within Illinois may be required
- Flexibility for event coverage may be needed, including evenings and weekends
- Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on managing multiple brand identities and marketing campaigns across a regional portfolio of dealerships
- Unlike other creative or social media management roles, this position requires a high degree of organization, adaptability, and strategic thinking
- Career progression in this role may lead to expanded creative leadership and team management responsibilities
ASSUMPTION: This role offers significant growth potential and unique challenges compared to other creative or social media management positions.
📝 Sample Projects
- Developing a comprehensive social media strategy for the Illinois region, including organic content calendars and paid campaign plans
- Creating visually appealing templates and assets for regional use, ensuring brand consistency across multiple dealerships
- Managing the creative workflow and approval processes for regional digital marketing campaigns, ensuring compliance with manufacturer guidelines
ASSUMPTION: These sample projects reflect the diverse and challenging nature of this role, requiring a strong understanding of the automotive industry, regional marketing strategies, and brand compliance.
❓ Key Questions to Ask During Interview
- How does the Illinois region of Murgado Automotive Group differentiate itself from other dealership groups in the area?
- What are the most significant challenges facing the Illinois region in the coming years, and how can this role help address them?
- How does the Marketing Manager overseeing the Illinois region support the Creative & Social Media Manager in this role?
- What opportunities exist for professional growth and development within the Murgado Automotive Group?
- How does the company measure the success of its regional marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your portfolio or attach samples of your creative and social media work
- Prepare for your interview by researching Murgado Automotive Group and its Illinois region, and practicing your presentation of your creative and social media strategies
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
