📌 Core Information
📌 Core Information
🔹 Job Title: Creative Asset Manager
🔹 Company: IPG Mediabrands
🔹 Location: Los Angeles, California, United States
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing creative assets and launches for cross-channel media campaigns
- Serving as the primary liaison between internal and external stakeholders
- Ensuring flawless execution of ad campaigns and maintaining asset organization
- Collaborating with various teams to deliver approved campaign deliverables
- Troubleshooting placement functionality issues and escalating when needed
ASSUMPTION: This role requires a strong understanding of digital ad trafficking, creative formats, and troubleshooting best practices. It also necessitates excellent communication skills and the ability to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Manage digital deliverables for a flawless campaign execution
✅ Work with Digital Partnerships to manage expectations of both internal creative scope documents and external client needs at the project level
✅ Review and maintain documents that define creative scope of work
✅ Attend and support campaign kick-off meetings/calls by answering creative needs questions and sending recaps
✅ Revaluate SLAs on an as-needed basis when given new creative direction from the clients
✅ Provide status updates and escalate issues to the Supervisor
✅ Process and direct creative assets to media partners to create custom ads
✅ Maintain asset organization within file storage
✅ Communicate and implement clear brand guidelines to media partners creating custom ads
✅ Prepare creative trafficking instructions for internal Ad Operations team
✅ Review test pages and mocks before sending to clients for creative approval
✅ Provide creative status to Digital Partnerships and its impact on launch status
✅ Troubleshoot any placement functionality issues and solicit help from Ad Ops when needed
✅ Share creative insights during cross-functional meetings
✅ Advise on creative feasibility when evaluating new media opportunities
✅ Oversees flawless execution of all ad campaigns in concert with Partnerships team
ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work effectively in a fast-paced environment. Strong communication skills are essential for collaborating with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 1+ years of project management experience within media or creative services
Required Skills:
- Proven track record of successfully managing multiple ad campaigns from inception to completion
- Above-average understanding of digital ad trafficking, creative formats, and creative troubleshooting best practices
- Ability to analyze vendor media proposals and other comms to translate them into creative deliverable details and assist in timeline building
- Well-organized, detail-oriented, ability to multi-task effectively
- Strong written and oral communication skills, detail-oriented, energetic, can work as a team or independently and responsive to feedback
- Ability to thrive, multitask, and prioritize in a fast-paced environment
- Proficiency with Google Docs and Microsoft Office Suite, with a willingness to learn new internal project management tools and systems
Preferred Skills:
- Experience working within an advertising agency environment
ASSUMPTION: Candidates should have a solid understanding of the advertising industry, with a focus on digital ad trafficking and creative management. Strong communication skills and the ability to thrive in a fast-paced environment are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $64,350 - $68,640 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The salary range for this position is based on industry standards for similar roles and experience levels. The total rewards package includes a competitive salary and a discretionary annual incentive award or a relevant incentive award.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1961 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
- Clients include many of the world’s most recognizable and iconic brands from various industry sectors
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a well-established company with a strong presence in the advertising industry. Its extensive client portfolio and global reach make it an attractive employer for those seeking to gain experience in media and marketing solutions.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Supervisor
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career progression within the creative services or media planning and buying departments
- Opportunities to work on high-profile campaigns and collaborate with diverse teams
- Chance to develop skills in project management, stakeholder communication, and creative asset management
ASSUMPTION: This role offers opportunities for professional growth and development within the advertising industry. Candidates should be prepared to take on increased responsibilities and seek out learning opportunities to advance their careers.
🌍 Location & Work Environment
Office Type: On-site office
Office Location(s): Los Angeles, California, United States
Geographic Context:
- Los Angeles is the second-largest city in the United States, known for its entertainment industry, diverse culture, and Mediterranean climate
- The city offers a wide range of recreational activities, cultural events, and culinary experiences
- Los Angeles is home to numerous Fortune 500 companies and has a strong job market, particularly in the entertainment, technology, and healthcare industries
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: Working in Los Angeles offers candidates the opportunity to live and work in a vibrant, multicultural city with a strong job market and numerous recreational and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Project management skills and experience
- Understanding of digital ad trafficking, creative formats, and troubleshooting best practices
- Communication skills and ability to work effectively in a fast-paced environment
- Problem-solving skills and ability to troubleshoot placement functionality issues
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your project management, communication, and problem-solving skills
- Research the company and its clients to demonstrate your understanding of the industry and the role
- Be prepared to discuss your experience with digital ad trafficking, creative formats, and troubleshooting best practices
ATS Keywords: Digital Ad Trafficking, Creative Asset Management, Project Management, Stakeholder Communication, Creative Troubleshooting, Advertising Industry
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company. Candidates should be prepared to demonstrate their relevant skills and experience throughout the interview process.
🛠 Tools & Technologies
- Google Docs
- Microsoft Office Suite
- Project management tools (specific tools may vary depending on the company's internal systems)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and the candidate's assigned projects. Candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity, Equity, and Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
- Strong emphasis on work-life balance and employee well-being
Self-Assessment Questions:
- How do you align with the company's values, particularly in terms of integrity, innovation, and collaboration?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage your workload and prioritize tasks?
- How do you ensure that you maintain a healthy work-life balance while working on multiple projects and managing stakeholder expectations?
ASSUMPTION: Candidates should be prepared to discuss their alignment with the company's values and their ability to thrive in a fast-paced, collaborative work environment. They should also be ready to share examples of their problem-solving skills and their approach to maintaining a healthy work-life balance.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Dealing with tight deadlines and last-minute changes
- Addressing creative feedback and revisions from various teams and clients
- Troubleshooting placement functionality issues and ensuring campaign delivery
ASSUMPTION: This role may present challenges related to managing multiple projects, tight deadlines, and client feedback. Candidates should be prepared to discuss their strategies for overcoming these obstacles and maintaining a high level of performance under pressure.
📈 Similar Roles Comparison
- Creative Traffic Manager
- Focuses more on the technical aspects of ad trafficking and less on project management and stakeholder communication
- Requires a strong understanding of ad serving platforms and ad serving tags
- Project Manager (Advertising)
- May have less focus on creative asset management and more on overall project planning and execution
- Requires strong organizational skills and the ability to manage multiple projects simultaneously
- Creative Operations Manager
- Focuses more on the operational aspects of creative production and less on project management and stakeholder communication
- Requires strong knowledge of creative production processes and workflows
ASSUMPTION: While this role shares some similarities with other advertising and project management roles, it is unique in its focus on creative asset management, stakeholder communication, and campaign execution. Candidates should be prepared to discuss the specific aspects of this role and how their skills and experience make them a strong fit.
📝 Sample Projects
- Managing the creative assets and launches for a high-profile, cross-channel media campaign for a major consumer brand
- Collaborating with internal and external stakeholders to deliver approved campaign deliverables for a series of digital advertising projects
- Troubleshooting placement functionality issues and ensuring campaign delivery for a targeted social media advertising campaign
ASSUMPTION: The specific projects that candidates may work on in this role will vary depending on the company's client portfolio and the candidate's assigned responsibilities. Candidates should be prepared to discuss their experience with similar projects and their ability to apply their skills to new challenges.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does this role fit into the overall structure of the creative services department, and how do my responsibilities contribute to the team's goals?
- What opportunities are there for professional growth and development within this role and the company?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
ASSUMPTION: Candidates should be prepared to ask thoughtful questions that demonstrate their interest in the role and their understanding of the company's culture and values. They should also be ready to discuss their approach to overcoming challenges and their commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your project management, communication, and problem-solving skills
- Research the company and its clients to demonstrate your understanding of the industry and the role
- Be prepared to discuss your experience with digital ad trafficking, creative formats, and troubleshooting best practices
- Follow up with the hiring manager one week after your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
