📌 Core Information
🔹 Job Title: Creative Asset Strategist
🔹 Company: Regions Bank
🔹 Location: Birmingham, AL - Regions Center
🔹 Job Type: Full-Time
🔹 Category: Banking
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and maintaining creative assets for Marketing Communications
- Ensuring compliance with media production related compliance, copyright laws, and property management
- Collaborating with creative staff to maximize effectiveness on projects
- Working in a fast-paced, team-oriented environment
ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication skills to effectively manage creative assets and collaborate with various teams.
📋 Key Responsibilities
✅ Monitor and maintain rights usage for proprietary and stock creative assets
✅ Curate and populate legacy content within the Aprimo Digital Asset Management (DAM) platform
✅ Organize and maintain a Brand and Creative Development portal through the Aprimo DAM platform
✅ Conduct ad-hoc requests from creative content providers for assets
✅ Maintain and update brand expression and visual identity standards
ASSUMPTION: This role involves a significant amount of administrative tasks related to managing creative assets, as well as some creative work in maintaining brand standards.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Visual Communications, Illustration, Marketing, or a related creative field
Experience: Five (5) years of experience in creative roles
Required Skills:
- Ability to thrive in a fast-paced, team-oriented environment
- Commitment to teamwork and collaborating with colleagues
- Excellent communication and presentation skills
- Knowledge of media production related compliance, copyright laws, and property management
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Preferred Skills:
- Experience with Aprimo Digital Asset Management platform
- Knowledge of brand expression and visual identity standards
ASSUMPTION: While not explicitly stated, experience with digital asset management systems and brand management would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $85,702 - $110,920 USD per year (based on Metropolitan Statistical Area Market Range)
Benefits:
- Paid Vacation/Sick Time
- 401K with Company Match
- Medical, Dental and Vision Benefits
- Disability Benefits
- Health Savings Account
- Flexible Spending Account
- Life Insurance
- Parental Leave
- Employee Assistance Program
- Associate Volunteer Program
Working Hours: Full-time, with regular work hours including full days in the office three or more days a week
ASSUMPTION: The salary range provided is based on the Metropolitan Statistical Area Market Range for the location and level of the position. Actual compensation may vary based on individual factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees
Founded: 1971
Company Description:
- Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services.
- Serves customers across the South, Midwest and Texas, with more than 1,250 banking offices and more than 2,000 ATMs.
- Regions Bank, Member FDIC. Equal Housing Lender. NMLS #174490.
Company Specialties:
- Provide banking services to public
Company Website: https://www.regions.com/
ASSUMPTION: Regions Bank is a well-established financial institution with a broad range of banking services, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Marketing Communications department
Work Arrangement: On-site, with regular work hours including full days in the office three or more days a week
Growth Opportunities:
- Potential for career advancement within the Marketing Communications department or other areas of the company
- Opportunities to work on various projects and collaborate with different teams
ASSUMPTION: As a mid-level role within a large organization, there are opportunities for career growth and development, both within the department and across the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Birmingham, AL - Regions Center
Geographic Context:
- Birmingham is the most populous city in Alabama, with a diverse economy and a rich cultural scene
- The Regions Center is located in the heart of downtown Birmingham, offering easy access to amenities and public transportation
Work Schedule: Full-time, with regular work hours including full days in the office three or more days a week
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and stakeholders, fostering a more cohesive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Marketing Communications team
- Final interview with the department head
Key Assessment Areas:
- Communication and presentation skills
- Attention to detail and organizational skills
- Cultural fit and teamwork
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on creative roles and digital asset management
- Prepare examples of your work managing creative assets or maintaining brand standards
- Demonstrate your understanding of media production related compliance, copyright laws, and property management
ATS Keywords: Creative Asset Management, Digital Asset Management, Brand Standards, Media Production Compliance, Copyright Laws, Property Management, Marketing Communications
ASSUMPTION: The interview process will focus on assessing communication skills, attention to detail, and cultural fit, as these are crucial for success in this role.
🛠️ Tools & Technologies
- Aprimo Digital Asset Management (DAM) platform
- Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
ASSUMPTION: Familiarity with the Aprimo DAM platform and Microsoft Office suite is essential for this role, as they are the primary tools used for managing creative assets and maintaining brand standards.
👔 Cultural Fit Considerations
Company Values:
- Do what is right
- Put people first
- Reach higher
- Focus on your customer
- Enjoy life
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on customer service and quality
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-oriented environment?
- Are you committed to providing excellent customer service and maintaining high-quality standards?
- Do you have strong communication and presentation skills?
ASSUMPTION: Regions Bank values a strong work ethic, customer focus, and a commitment to doing what is right. Applicants should be prepared to demonstrate these values in their application and interview.
⚠️ Potential Challenges
- Managing a large volume of creative assets and ensuring compliance with media production related compliance, copyright laws, and property management
- Balancing administrative tasks with creative work in maintaining brand standards
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with various teams and stakeholders
ASSUMPTION: While this role offers opportunities for career growth and development, it also presents challenges in managing a large volume of creative assets and balancing administrative tasks with creative work.
📈 Similar Roles Comparison
- This role is similar to a Digital Asset Manager or Creative Operations Manager, but with a stronger focus on brand management and compliance
- In the banking industry, this role is unique in its focus on managing creative assets for Marketing Communications
- Career path for this role may lead to positions such as Senior Creative Asset Strategist, Creative Operations Manager, or Marketing Communications Manager
ASSUMPTION: While this role shares similarities with other creative operations and digital asset management positions, it is unique in its focus on managing creative assets for Marketing Communications within the banking industry.
📝 Sample Projects
- Managing a rebranding project, including updating brand expression and visual identity standards
- Implementing a new digital asset management system and migrating legacy content
- Conducting a comprehensive audit of creative assets to ensure compliance with media production related compliance, copyright laws, and property management
ASSUMPTION: These sample projects demonstrate the range of responsibilities for this role, from managing creative assets to ensuring compliance with relevant laws and standards.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within Marketing Communications and the broader organization?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Regions support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the Marketing Communications department and how can this role help address them?
ASSUMPTION: These questions will help applicants better understand the day-to-day responsibilities, team dynamics, and growth opportunities for this role at Regions Bank.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Regions Careers website
- Highlight relevant experience and skills in your resume, focusing on creative roles and digital asset management
- Prepare examples of your work managing creative assets or maintaining brand standards
- Demonstrate your understanding of media production related compliance, copyright laws, and property management
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
