📌 Core Information
📌 Core Information
🔹 Job Title: Creative Campaigns Lead
🔹 Company: OKX
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing creative campaigns for a crypto-first brand
- Writing engaging copy and video scripts for multiple platforms
- Brainstorming and pitching innovative social-first campaign ideas
- Collaborating cross-functionally with design, product, and community teams
- Tracking campaign performance and deriving insights for future initiatives
ASSUMPTION: This role requires a strong creative thinker with excellent copywriting skills and a deep understanding of internet culture and trends. Familiarity with crypto and social media management tools is preferred.
📋 Key Responsibilities
Campaign Strategy & Development:
- Define and develop campaign strategies tailored for crypto-first creative initiatives
- Create inspiring visual and design briefs to guide creative execution
- Stay current with crypto news, creator trends, and platform updates; bring insights into the team
- Support larger brand campaigns with timely social content, creative input, and storytelling
Content Creation & Management:
- Write and edit engaging, impactful copy and video scripts for multiple platforms (X, TikTok, Instagram, etc.)
- Create and maintain content calendars for social media channels
- Develop eye-catching copy and visuals that align with brand and product goals
Team Collaboration & Project Management:
- Collaborate cross-functionally with design, product, and community teams to ensure consistent messaging
- Manage multiple initiatives efficiently, prioritizing tasks and meeting deadlines
- Track campaign performance, share insights, and derive learnings to enhance future initiatives
ASSUMPTION: This role requires strong project management skills, the ability to work in a fast-paced environment, and comfort with shifting priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of experience in brand marketing, social media, content production, or community growth
Required Skills:
- Excellent copywriting skills with a strong creative thinker mindset
- Proven project management ability to handle multiple initiatives efficiently
- Deep understanding of internet culture, memes, and how to adapt trends for brand use
- Familiarity with crypto, trading, or Web3 (or a strong desire to learn)
- Experience with social scheduling and management tools like Sprout, Hootsuite, or native platform tools
Preferred Skills:
- Skills in video editing, Figma, Canva, or short-form content production
ASSUMPTION: While not required, skills in video editing, design tools, or short-form content production can be a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 annually
Benefits:
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is for candidates residing in California, New York, and New Jersey. Actual compensation may vary based on location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: OKX operates in the IT Services and IT Consulting industry, focusing on exchange, blockchain, futures, API, technology, and cryptocurrency.
Company Size: OKX has 1,001-5,000 employees, making it a mid-sized organization.
Founded: OKX was founded and is headquartered in Everywhere, with a presence in various global locations.
Company Description:
- OKX believes that the future will be reshaped by crypto, contributing to every individual's freedom
- The company began as a crypto exchange, giving millions of people access to crypto trading and developing one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps)
- OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments
- The company is committed to shaping a fairer, more transparent, and accessible society through blockchain technology, publishing proof of reserves monthly and shipping new innovative security features
- OKX is involved in various sponsorships, including McLaren F1 cars, Manchester City FC team shirts, and the Tribeca Film Festival, celebrating artists and creators
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX is a well-established company in the crypto industry, with a strong focus on innovation, security, and accessibility. Its mid-sized structure allows for a more agile and collaborative work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring extensive experience and expertise in brand marketing, social media, and content production.
Reporting Structure: The Creative Campaigns Lead will report directly to the US brand & social team and collaborate cross-functionally with various teams within the organization.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the OKX office.
Growth Opportunities:
- As OKX continues to expand, there may be opportunities for the Creative Campaigns Lead to grow into a leadership role or take on additional responsibilities within the marketing department
- The company's focus on innovation and new market expansion may present unique growth opportunities for the right candidate
ASSUMPTION: OKX's growth and expansion present numerous opportunities for the Creative Campaigns Lead to develop their skills and advance their career within the organization.
🌍 Location & Work Environment
Office Type: OKX has a remote-friendly work environment, with the option to work from home or from one of their global offices.
Office Location(s): OKX has offices in various locations worldwide, with a strong presence in the United States.
Geographic Context:
- The United States, where this role is based, has a well-established crypto industry with numerous opportunities for growth and innovation
- The US market is one of the largest and most competitive in the world, requiring a strong understanding of local trends and consumer behavior
- The remote-friendly work environment allows for a more flexible and inclusive work arrangement
Work Schedule: The work schedule for this role is flexible, with the expectation to be available during core business hours and as needed for project deadlines.
ASSUMPTION: The remote-friendly work environment at OKX allows for a more flexible and inclusive work arrangement, catering to a diverse range of employee needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final round interviews, potentially including a case study or presentation
- Background check and offer extension
Key Assessment Areas:
- Creativity and innovation in campaign development
- Excellent copywriting and communication skills
- Project management and organizational skills
- Understanding of internet culture, trends, and crypto industry
- Alignment with OKX's brand voice and values
Application Tips:
- Highlight relevant experience and achievements in brand marketing, social media, and content production
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a portfolio or examples of your work, showcasing your creativity and versatility
- Research OKX's brand voice, values, and recent campaigns to demonstrate your understanding of the company
- Be prepared to discuss your familiarity with crypto, trading, or Web3, and your willingness to learn and adapt
ATS Keywords: Brand Marketing, Social Media, Content Production, Campaign Development, Copywriting, Project Management, Internet Culture, Crypto, Web3, Remote Work, Team Collaboration
ASSUMPTION: OKX's hiring process is designed to assess candidates' skills, creativity, and cultural fit, with a strong emphasis on behavioral and situational interviews.
🛠️ Tools & Technologies
- Social media management tools (e.g., Sprout, Hootsuite, or native platform tools)
- Design and video editing tools (e.g., Figma, Canva, or Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, or Jira)
- Crypto and blockchain-related tools and platforms
ASSUMPTION: OKX uses a variety of tools and technologies to streamline workflows and enhance collaboration. Familiarity with these tools is not required but can be an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- We Before Me: OKX prioritizes the collective success of the team over individual ego
- Do the Right Thing: OKX is committed to ethical and responsible business practices
- Get Things Done: OKX values action and results-oriented attitudes
Work Style:
- OKX fosters a fast-paced, dynamic work environment with a strong focus on innovation and execution
- The company values a growth mindset, with a willingness to learn and adapt
- OKX encourages collaboration, open communication, and a positive, inclusive work culture
Self-Assessment Questions:
- How do your personal values align with OKX's core principles of "We Before Me," "Do the Right Thing," and "Get Things Done"?
- Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
- How do you approach learning and adapting to new tools, technologies, or industry trends?
ASSUMPTION: OKX's company culture values collaboration, innovation, and a strong work ethic. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- The fast-paced, dynamic work environment may require candidates to be adaptable and comfortable with shifting priorities
- The role may involve working with tight deadlines and managing multiple initiatives simultaneously
- The crypto industry is subject to rapid change and uncertainty, requiring candidates to stay current with trends and developments
- The remote-friendly work environment may present unique communication and collaboration challenges
ASSUMPTION: While OKX offers numerous opportunities for growth and innovation, candidates should be prepared to face potential challenges and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position places a stronger emphasis on creativity, innovation, and a deep understanding of internet culture and trends
- The crypto-focused nature of this role requires a unique combination of marketing and industry-specific knowledge
- Career paths in the crypto industry may differ from traditional marketing roles, with opportunities for growth and advancement based on the company's expansion and innovation
ASSUMPTION: OKX's unique focus on the crypto industry and its commitment to innovation set this role apart from similar marketing positions in other industries.
📝 Sample Projects
- Developing a social media campaign around a new crypto product launch, including eye-catching copy, visuals, and a content calendar
- Creating a viral video series showcasing OKX's commitment to security, transparency, and user protection in the crypto space
- Managing a cross-functional team to execute a large-scale brand campaign, integrating social media, content, and event marketing strategies
ASSUMPTION: OKX's focus on innovation and creativity presents numerous opportunities for the Creative Campaigns Lead to develop and execute impactful marketing projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to campaign development and how this role fits into that process?
- How does OKX support the growth and development of its marketing team members?
- What are the most significant challenges facing the crypto industry, and how does OKX plan to address them?
- How does OKX foster a positive, inclusive work culture, particularly in a remote-friendly environment?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding OKX's unique culture and approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OKX careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your creativity, innovation, and familiarity with the crypto industry
- Prepare a portfolio or examples of your work, showcasing your versatility and ability to adapt to various platforms and trends
- Research OKX's brand voice, values, and recent campaigns to demonstrate your understanding of the company and its marketing approach
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
