📌 Core Information
🔹 Job Title: Creative Conceptor (Copy)
🔹 Company: Nutrafol
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Concepting and executing brand campaigns for Nutrafol
- Pitching multiple concepts based on brand strategy briefs
- Leading creative execution and partnering with internal and external teams
- Crafting engaging marketing copy that meets and exceeds campaign briefs
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Concept brand campaign creatively and push the envelope
✅ Present ideas clearly and confidently with stakeholders
✅ Partner with Growth, Retention, and Brand teams to craft marketing copy
✅ Think strategically about copy to engage and convert leads
✅ Transform science-heavy terminology into relatable, consumer-friendly content
✅ Match tone of voice to closely align with brand standards
✅ Work collaboratively across marketing and digital departments
✅ Execute top-quality copy from concept to delivery, complying with brand standards
✅ Bring unique ideas and POV to the table
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong communication skills to effectively concept and execute brand campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, English, or a related field (or equivalent experience)
Experience: Minimum 5-10 years of professional experience in digital copywriting for an agency or brand, with DTC and Health & Wellness experience being a plus
Required Skills:
- Proven ability to concept and develop big ideas
- Excellent writing, verbal, organizational, and time management skills
- Strong ability to incorporate data and research into copywriting
- Proven talent for creating fresh, unique, and professional copywriting
- Excellent problem-solving, communication, and conceptual skills
- Comfortable working in a fast-paced environment with multiple assignments and deadlines
- Working knowledge of Figma, Google Suite, and Asana
Preferred Skills:
- Prior experience concepting and writing copy for an eCommerce company
ASSUMPTION: Candidates with a strong portfolio showcasing their creative copywriting skills and experience in the DTC and Health & Wellness industries will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $145,000 USD (Annual base salary, not including additional perks, benefits, or applicable bonus eligibility)
Benefits:
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness, internet, and cell phone stipends
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Working Hours: 40 hours per week, with flexible scheduling and work-life balance initiatives
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. The total compensation package may include additional perks, benefits, and applicable bonus eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically focused on health, wellness, and natural hair care products
Company Size: 201-500 employees, offering a mid-sized company culture with opportunities for growth and collaboration
Founded: Nutrafol was founded with a mission to help people grow into the best version of themselves through natural, science-backed hair wellness products
Company Description:
- Nutrafol is a growing company dedicated to helping people grow and thrive
- The company creates clinically tested products for hair growth and provides support for people at every step of their hair journey
- Nutrafol's multi-factorial approach targets root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients
Company Specialties:
- Hair wellness
- Natural, science-backed formulas
- Customer support and education
Company Website: http://www.nutrafol.com
ASSUMPTION: Nutrafol's focus on natural, science-backed products and customer support sets it apart in the hair care industry, offering applicants a unique opportunity to grow with a mission-driven company.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Director and collaborates with internal teams, including Growth, Retention, and Brand
Work Arrangement: Remote solely, with flexible scheduling and work-life balance initiatives
Growth Opportunities:
- Advancement within the marketing department, such as senior copywriter or creative director roles
- Expanding responsibilities and leadership opportunities as the company grows
- Potential to work on high-impact campaigns and projects that drive business growth
ASSUMPTION: This role offers a unique opportunity for creative professionals to grow their careers in a dynamic, fast-paced environment while making a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): Not applicable (remote work only)
Geographic Context:
- The United States, with a focus on reaching a national audience through digital marketing channels
- Remote work allows for a flexible and inclusive work environment, attracting diverse talent from across the country
- Nutrafol's headquarters is located in New York, New York, but this role does not require proximity to the office
Work Schedule: Flexible, with core hours and regular check-ins to maintain team cohesion and productivity
ASSUMPTION: Nutrafol's remote work environment fosters a diverse and inclusive culture, allowing employees to balance their personal and professional lives while collaborating effectively with team members across the country.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Portfolio review and writing assignment to evaluate creative and technical skills
- Final interview with the Marketing Director and/or other key stakeholders to discuss fit, expectations, and next steps
Key Assessment Areas:
- Creativity and concepting skills
- Writing and communication skills
- Strategic thinking and problem-solving abilities
- Collaboration and teamwork skills
- Cultural fit and alignment with Nutrafol's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or samples of your work that demonstrate your creative and technical abilities
- Prepare for the writing assignment by researching Nutrafol's brand, products, and target audience
- Be ready to discuss your creative process, strategic thinking, and problem-solving skills during the interview
ATS Keywords: Digital copywriting, eCommerce, brand strategy, campaign concepting, marketing copy, consumer-friendly content, brand standards, tight timelines, deadline-driven, collaboration, marketing department, brand campaigns, Nutrafol
ASSUMPTION: Nutrafol's interview process is designed to assess candidates' creative, technical, and cultural fit for the role, with a focus on finding the best match for the company's mission and values.
🛠️ Tools & Technologies
- Figma (for design and prototyping)
- Google Suite (for collaboration and project management)
- Asana (for task and project tracking)
- Marketing automation and analytics tools (for campaign performance and optimization)
ASSUMPTION: Nutrafol's use of modern tools and technologies enables effective collaboration and communication among remote team members, fostering a productive and innovative work environment.
👔 Cultural Fit Considerations
Company Values:
- Growth: Nutrafol is committed to helping people grow into the best version of themselves, both personally and professionally
- Innovation: The company continually challenges existing treatments and methodologies to advance the frontier of hair science
- Authenticity: Nutrafol embraces individuality and differences, leading by example and empowering employees and customers to be true to themselves
Work Style:
- Collaborative: Nutrafol fosters a culture of teamwork and open communication, with regular check-ins and feedback opportunities
- Agile: The company operates in a fast-paced, dynamic environment, requiring employees to adapt and pivot as needed
- Customer-focused: Nutrafol prioritizes the needs and preferences of its customers, incorporating their feedback into product development and marketing strategies
Self-Assessment Questions:
- How do you embody Nutrafol's commitment to growth and personal development in your own life and work?
- How do you approach innovation and problem-solving in your creative process?
- How do you balance authenticity and professionalism in your communication and collaboration styles?
ASSUMPTION: Nutrafol's cultural fit considerations focus on finding candidates who align with the company's mission, values, and work style, ensuring a strong and productive fit within the organization.
⚠️ Potential Challenges
- Managing multiple assignments and deadlines in a fast-paced, dynamic environment
- Balancing creativity and strategic thinking to meet campaign briefs and exceed expectations
- Navigating Nutrafol's rigorous guardrails and regulatory standards for brand and product messaging
- Adapting to a fully remote work environment and maintaining effective communication and collaboration with team members
ASSUMPTION: These potential challenges require strong organizational, time management, and communication skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike traditional advertising or marketing agencies, Nutrafol offers a unique opportunity to work directly with a brand focused on natural, science-backed hair wellness products
- This role requires a strong understanding of the health and wellness industry, as well as the ability to translate complex scientific concepts into consumer-friendly content
- Career growth opportunities may include advancement within the marketing department or expanding responsibilities as the company grows
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, with the potential for significant impact on Nutrafol's brand and business growth.
📝 Sample Projects
- Concepting and executing a brand campaign to launch a new Nutrafol product, including marketing copy, visual design, and digital advertising
- Developing a series of blog posts or articles to educate consumers about the science behind Nutrafol's natural, hair growth formulas and ingredients
- Creating a social media campaign to engage and activate Nutrafol's customer community, fostering brand loyalty and advocacy
ASSUMPTION: These sample projects demonstrate the creative and strategic challenges faced by the Creative Conceptor (Copy) role, requiring a strong balance of creativity, strategic thinking, and communication skills.
❓ Key Questions to Ask During Interview
- How does Nutrafol support the professional growth and development of its employees?
- What are the primary challenges and opportunities facing the marketing department in the coming year?
- How does Nutrafol incorporate customer feedback and market research into its brand and product strategies?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nutrafol foster a collaborative and inclusive work environment, particularly in a remote setting?
ASSUMPTION: These key questions help applicants better understand Nutrafol's culture, priorities, and expectations for the Creative Conceptor (Copy) role, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your work that demonstrate your creative and technical abilities
- Prepare for the writing assignment by researching Nutrafol's brand, products, and target audience
- Be ready to discuss your creative process, strategic thinking, and problem-solving skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
