📌 Core Information
🔹 Job Title: Creative & Content Manager
🔹 Company: Edrington
🔹 Location: Shanghai, China
🔹 Job Type: Hybrid (50:50)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and managing content strategy aligned with brand vision
- Creating culturally relevant content for the Chinese market
- Collaborating with cross-functional teams and agency partners
- Monitoring content performance and providing data-driven recommendations
- Highlighting brand heritage, craftsmanship, and unique selling propositions
ASSUMPTION: This role requires a strong understanding of the luxury market in China and the ability to adapt global assets for regional channels while maintaining brand integrity.
📋 Key Responsibilities
✅ Develop and manage a content strategy aligned with the brand’s vision
✅ Create compelling, culturally relevant content for the Chinese market
✅ Adapt and localize global assets for regional channels
✅ Partner closely with cross-functional teams and agency partners
✅ Monitor content performance and provide data-driven recommendations
✅ Craft narratives highlighting brand heritage, craftsmanship, and unique selling propositions
ASSUMPTION: This role may require occasional travel to global offices for brand meetings and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 6-8 years in content creation, preferably within an agency or in-house role for luxury/spirits brands
Required Skills:
- Proven expertise in content creation across various media formats
- Deep understanding of luxury trends and cultural nuances in China
- Excellent creative judgment and aesthetic sensibility
- Proficiency in Integrated Marketing Communication (IMC)
- Strong collaboration and stakeholder management skills
Preferred Skills:
- Fluency in Mandarin
- Experience working with AI and 3D animation
ASSUMPTION: While not explicitly stated, proficiency in the Chinese language may be beneficial for this role due to the target market and location.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year.
Benefits:
- 15 days annual leave, plus 4 Giving More volunteer days
- Additional provident fund
- Private medical insurance
- 24/7 support for counseling, life coaching, and wellbeing resources
- Generous annual product allowance
- Hybrid working arrangement (50:50)
- 26 weeks paid maternity, paternity, and adoption leave
- Up to five paid carers leave days a year
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically luxury spirits
Company Size: Medium (1,001-5,000 employees)
Founded: 1861, with a rich history in crafting exceptional ultra-premium spirit brands
Company Description:
- Edrington is a privately-held company with a vision to give more by crafting exceptional ultra-premium spirit brands
- Their portfolio includes leading brands such as The Macallan, Highland Park, and The Glenrothes, as well as Brugal rum and Wyoming Whiskey
- Their principal shareholder is a charitable trust, reflecting their commitment to making a world of difference
Company Specialties:
- Luxury spirits production and marketing
- Global brand management
- Sustainable business practices
Company Website: www.edrington.com
ASSUMPTION: Edrington's commitment to sustainability and social responsibility may provide opportunities for candidates interested in these areas.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth within the company
Reporting Structure: Directly to The Macallan Marketing Manager and dotted to Estate Brands Marketing Manager
Work Arrangement: Hybrid (50:50) with a mix of on-site and remote work
Growth Opportunities:
- Potential to work on multiple brands within the Edrington portfolio
- Opportunities to develop skills in global brand management
- Possibility to progress to a senior role within the company
ASSUMPTION: Given Edrington's global presence, there may be opportunities for international travel and relocation for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Shanghai
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city with a vibrant cultural scene and a thriving luxury market
- The office is located in a central business district with easy access to public transportation
- The city offers a mix of traditional Chinese culture and modern urban living
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The hybrid work arrangement may provide opportunities for a better work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Cultural fit and understanding of the Chinese luxury market
- Creative portfolio and content strategy skills
- Collaboration and stakeholder management abilities
- Adaptability and flexibility in a global role
Application Tips:
- Highlight relevant experience in luxury brand marketing and content creation
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a portfolio showcasing your expertise in various media formats and your understanding of luxury trends in China
- Research Edrington's brand portfolio and be prepared to discuss how you can contribute to their success
ATS Keywords: Content strategy, luxury marketing, Chinese market, brand management, cross-functional collaboration, performance monitoring
ASSUMPTION: Given the competitive nature of the luxury market in China, candidates should be prepared to demonstrate their unique value proposition and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
- Content management systems (CMS)
- Social media platforms (WeChat, Weibo, etc.)
- Analytics tools (Google Analytics, social media analytics platforms)
ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Pursuing excellence in everything we do
- Integrity: Acting with honesty and respect
- Responsibility: Taking care of our people, our brands, and our planet
- Ambition: Striving to be the best in our field
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Adaptability and flexibility in a global role
- Strong attention to detail and quality standards
Self-Assessment Questions:
- How do your personal values align with Edrington's company values?
- How do you approach adapting global brand assets for regional markets while maintaining brand integrity?
- How do you balance creativity and data-driven insights in your content strategy?
ASSUMPTION: Candidates should be prepared to demonstrate their cultural fit and alignment with Edrington's company values during the interview process.
⚠️ Potential Challenges
- Navigating the competitive luxury market in China
- Balancing global brand guidelines with local market demands
- Managing multiple stakeholders and cross-functional teams
- Adapting to a hybrid work arrangement and maintaining productivity
ASSUMPTION: Candidates should be prepared to discuss how they have overcome similar challenges in previous roles and how they can apply their experiences to this position.
📈 Similar Roles Comparison
- This role is unique in its focus on the Chinese luxury market and the need to adapt global brand assets for regional channels
- Compared to similar roles in other luxury brands, this position offers the opportunity to work on a portfolio of leading brands within a single company
- Career progression may be faster within Edrington due to its global presence and diverse brand portfolio
ASSUMPTION: Candidates should research similar roles within the industry to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing a content strategy for The Macallan's WeChat account, tailored to the Chinese market and aligned with global brand guidelines
- Creating a series of visually compelling social media posts for Highland Park, highlighting its unique selling propositions and cultural relevance to the Chinese market
- Adapting global press releases for regional media outlets, ensuring trans-creation preserves the original intent and quality
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they can apply their skills to this role.
❓ Key Questions to Ask During Interview
- How does Edrington support its employees in developing their careers within the company?
- What are the key priorities for this role in the first 90 days?
- How does Edrington foster a culture of innovation and creativity within its marketing teams?
- What opportunities are there for international travel and collaboration with global teams?
- How does Edrington measure the success of its content strategy and marketing campaigns?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and market trends.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Edrington's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your expertise in content creation and your understanding of the Chinese luxury market
- Research Edrington's brand portfolio and be prepared to discuss how you can contribute to their success
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
