Creative Content Manager

📌 Core Information

🔹 Job Title: Creative Content Manager

🔹 Company: Starfish Hiring

🔹 Location: Singapore, Singapore

🔹 Job Type: Contractor (Remote OK)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 4, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (Singapore-based candidates preferred)

🚀 Job Overview

Key aspects of this role include:

• Spearheading content-centric brand initiatives across Southeast Asia
• Developing and refining brand positioning through innovative storytelling
• Managing diverse content across digital platforms to engage audiences
• Collaborating with regional marketing, strategy, and creative teams
• Localizing global content to align with regional nuances and cultural relevance

ASSUMPTION: This role requires a strong blend of strategic thinking, creativity, and project management skills. Candidates should have experience in brand strategy, content marketing, or campaign development, preferably within fintech, B2B, or agency settings.

📋 Key Responsibilities

✅ Develop and refine brand positioning through innovative storytelling across various campaigns and touchpoints in Southeast Asia.

✅ Translate business objectives into audience-specific content strategies that resonate and engage.

✅ Conceptualize and produce engaging content for digital platforms, including social media, landing pages, thought leadership articles, customer case studies, campaign toolkits, and internal brand materials.

✅ Adapt global content to align with regional nuances, ensuring cultural relevance and brand consistency.

✅ Partner with creative teams, designers, and writers to bring ideas to life across visual and written formats.

✅ Lead the creative briefing process and manage end-to-end campaign content delivery across multiple markets.

✅ Monitor campaign effectiveness and refine content strategies based on performance data.

✅ Work collaboratively with product, sales, and marketing teams to gather insights, align messaging, and deliver cohesive communications.

✅ Oversee social media calendars and guide the voice and messaging of brand content across regional social channels.

✅ Drive engagement through influencer partnerships and employee advocacy initiatives.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage content workflows in dynamic environments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. A relevant Master's degree would be an asset.

Experience: Proven experience (5-10 years) in brand strategy, content marketing, or campaign development, preferably within fintech, B2B, or agency settings.

Required Skills:

• Exceptional writing, editing, and communication skills, with a keen eye for editorial tone and nuance
• Proficiency in balancing strategic vision with hands-on execution
• Familiarity with tools such as Notion, Figma, Airtable, CMS platforms, and social scheduling tools
• Experience in the Southeast Asia region and knowledge of localization best practices are highly desirable

Preferred Skills:

• Fluency in multiple Southeast Asian languages
• Experience in employee advocacy and influencer marketing
• Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong portfolio showcasing their storytelling prowess, brand architecture, and multi-channel content strategies.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for mid-senior level marketing roles in Singapore)

Benefits:

• Flexible work arrangements (Remote OK)
• Health insurance and wellness benefits
• Professional development opportunities
• Opportunities to work with a global brand

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime during campaign deadlines

ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services (Background Screening and Drug Testing)

Company Size: Small to Medium (51-200 employees)

Founded: 2016

Company Description:

• Starfish Hiring specializes in employer drug testing, making the process seamless and easy for employers through their innovative dashboard and extensive lab network.
• The company aims to create a comprehensive and convenient way for employers to drug test employees.
• Starfish Hiring is a privately-held company headquartered in Houston, Texas, with a focus on the US market.

Company Specialties:

• Drug Testing
• Employee Screening
• Drug & Alcohol Testing
• Third-Party Administrator

Company Website: http://www.starfish.com

ASSUMPTION: Although Starfish Hiring is primarily focused on the US market, this role involves working with regional marketing teams across Southeast Asia. Candidates should be comfortable working in a global context and have experience in localization best practices.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with regional marketing, strategy, and creative teams across Southeast Asia.

Work Arrangement: Remote OK (with a preference for Singapore-based candidates)

Growth Opportunities:

• Potential to grow into a regional leadership role as the company expands its presence in Southeast Asia
• Opportunities to work on high-impact campaigns and initiatives that drive brand awareness and engagement
• Chance to develop skills in cross-functional leadership, project management, and strategic content development

ASSUMPTION: This role offers significant growth potential for the right candidate, as Starfish Hiring continues to expand its presence in the Southeast Asia region.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and team-building events)

Office Location(s): Singapore (with occasional travel to other Southeast Asian markets)

Geographic Context:

• Singapore is a multicultural hub with a thriving business ecosystem, making it an ideal base for regional marketing roles.
• The city-state is known for its vibrant arts and culture scene, as well as its diverse food and entertainment options.
• Singapore's strategic location in Southeast Asia makes it an ideal hub for regional marketing campaigns and initiatives.

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime during campaign deadlines

ASSUMPTION: Candidates should be comfortable working in a remote and dynamic work environment, with the ability to manage their time effectively and prioritize tasks accordingly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio review and case study presentation
• Final interview with the Regional Marketing Manager and other key stakeholders

Key Assessment Areas:

• Portfolio and case study presentation
• Cultural fit and alignment with company values
• Strategic thinking and problem-solving skills
• Communication and interpersonal skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your storytelling prowess, brand architecture, and multi-channel content strategies
• Be ready to discuss your approach to localization and cultural relevance in a regional marketing context
• Follow up with the HR team after your interview to express your interest in the role

ATS Keywords: Content Strategy, Storytelling, Digital Marketing, Brand Positioning, Cross-Functional Leadership, Writing, Editing, Communication, Cultural Relevance, Campaign Development, Social Media Management, Influencer Partnerships, Localization, Creative Briefing, Performance Monitoring, Team Collaboration

ASSUMPTION: The application process for this role may involve a case study presentation or portfolio review, as the company places a strong emphasis on the candidate's ability to develop and execute effective content strategies.

🛠️ Tools & Technologies

• Notion (for project management and collaboration)
• Figma (for design and prototyping)
• Airtable (for database management and organization)
• CMS platforms (for content management)
• Social scheduling tools (for social media management)

ASSUMPTION: Familiarity with these tools is not required but would be an asset. Candidates should be comfortable learning new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all aspects of our business
• Customer Focus: Putting our customers first and exceeding their expectations
• Innovation: Continuously seeking new and better ways to serve our customers
• Collaboration: Working together to achieve our goals and drive our success

Work Style:

• Adaptable: Able to thrive in a dynamic and changing environment
• Results-Driven: Focused on delivering outcomes and achieving objectives
• Collaborative: Able to work effectively with diverse teams and stakeholders
• Strategic: Able to think critically and develop effective content strategies

Self-Assessment Questions:

• How do you ensure that your content resonates with diverse audiences across multiple markets?
• Can you provide an example of a time when you had to adapt your content strategy to align with regional nuances or cultural sensitivities?
• How do you balance strategic vision with hands-on execution in your content development process?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, as well as a proven track record of success in regional marketing and content development.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across regional marketing teams
• Adapting to the dynamic and fast-paced nature of the consumer services industry
• Balancing the need for brand consistency with the requirement for regional relevance and cultural sensitivity
• Occasional travel and in-person meetings may be required, depending on the company's evolving needs and priorities

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a deep understanding of the regional marketing landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong blend of strategic thinking, creativity, and project management skills
• Candidates should have experience in brand strategy, content marketing, or campaign development, preferably within fintech, B2B, or agency settings
• This role offers significant growth potential, as Starfish Hiring continues to expand its presence in the Southeast Asia region

ASSUMPTION: Candidates should be aware that this role requires a unique combination of skills and experience, and may differ from other marketing or content development positions they have held in the past.

📝 Sample Projects

• Developing a regional content strategy for a global brand, including localization and cultural relevance considerations
• Managing a cross-functional team to deliver a high-impact campaign, from creative briefing to post-campaign analysis
• Creating a comprehensive brand style guide and tone of voice guidelines for a regional marketing team

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Creative Content Manager may be expected to undertake. Actual projects may vary depending on the company's evolving needs and priorities.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy for the Southeast Asia region?
• What are the key priorities for the regional marketing team in the first 90 days of this role?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the regional marketing team, and how can this role help address them?
• How does the company approach localization and cultural relevance in its marketing efforts?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the regional marketing landscape. Candidates should feel free to ask additional questions based on their own interests and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a strong portfolio showcasing your storytelling prowess, brand architecture, and multi-channel content strategies
• Be ready to discuss your approach to localization and cultural relevance in a regional marketing context
• Follow up with the HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.