Creative Content Marketeer

📌 Core Information

🔹 Job Title: Creative Content Marketeer

🔹 Company: Karo Healthcare

🔹 Location: Ghent, Flanders, Belgium

🔹 Job Type: Full-Time, Hybrid (On-site)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with potential for hybrid work

🚀 Job Overview

Key aspects of this role include:

• Driving content marketing campaigns for Remescar's digital growth across Europe
• Developing and leading compelling creative concepts from idea to delivery
• Ensuring strong brand presence across multiple digital channels
• Creating 360° digital campaigns, including social media, blog posts, landing pages, email marketing, and more

ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and a solid grasp of eCommerce performance metrics.

📋 Key Responsibilities

✅ Drive content marketing campaigns for Remescar’s digital growth across Europe

✅ Develop and lead compelling creative concepts from idea to delivery

✅ Identify fresh ideas for content and campaigns, with a strong focus on SEO and Google Analytics

✅ Write creative briefs and coordinate execution across content and design teams

✅ Regularly deliver engaging video and written content, and inspire creative collaboration

✅ Ensure strong brand presence across multiple digital channels

✅ Create 360° digital campaigns—including social media, blog posts, landing pages, email marketing, and more

✅ Work cross-functionally to ensure high-quality, market-ready content for multiple regions

ASSUMPTION: This role requires a high level of creativity, organization, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Digital Marketing, Communications, or a related field

Experience: 4-5 years of experience in digital content marketing, ideally in an agency setting

Required Skills:

• Native level Dutch (or Flemish) speaker with excellent English writing and communication skills
• Proven ability to bring creative ideas to life across visual, video, email, SEO copy, and social content
• Solid grasp of eCommerce performance metrics like ROAS, CPA, CR, and CTR
• Strong knowledge of platforms like Instagram, Facebook, TikTok, Pinterest
• Experience in delivering assets to multiple markets and working cross-functionally
• Genuine passion for skincare and cosmetics

Preferred Skills:

• Experience working with beauty or skincare brands
• Familiarity with SEO best practices and content management systems

ASSUMPTION: Candidates with experience in the beauty or skincare industry may have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for mid-level marketing roles in Belgium)

Benefits:

• Competitive compensation
• Personal development opportunities
• Flexible schedule and work-life balance
• Responsibility for exciting and challenging projects
• Positive work environment in a dynamic, international, and motivated team
• Start-up spirit within a large international organization with strong values

Working Hours: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: The salary range is estimated based on market research for mid-level marketing roles in Belgium. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Health and Personal Care Products

Company Size: 201-500 employees

Founded: 1987

Company Description:

• Karo Healthcare delivers smart choices for everyday healthcare
• Owns and commercializes branded, original over-the-counter products and prescription medicines across various categories
• Available in over 90 countries and sold through pharmacies, retailers, and healthcare providers
• Headquartered in Stockholm, Sweden, with a strong presence in the Nordic region

Company Specialties:

• Intimate health
• Skin health
• Digestive health
• Foot health
• Pain, cough, and cold
• Wellness
• Specialty products

Company Website: www.karohealthcare.com

ASSUMPTION: Karo Healthcare's diverse product portfolio and international presence offer opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the Brand Manager for Remescar

Work Arrangement: On-site with potential for hybrid work, depending on team and project needs

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities
• Opportunities to work on multiple brands and categories within Karo Healthcare
• Chance to develop skills in digital marketing, content creation, and campaign management

ASSUMPTION: This role offers opportunities for professional development and growth within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Ghent, Belgium

Office Location(s): Xavier de Cocklaan 24, Deurle, 9831, BE

Geographic Context:

• Ghent is a vibrant, historic city in the Flanders region of Belgium
• Known for its architecture, culture, and nightlife
• Offers a high quality of life with easy access to nature, sports, and entertainment

Work Schedule: Full-time (40 hours per week), with flexible scheduling

ASSUMPTION: Ghent's vibrant culture and high quality of life make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation
• Communication and collaboration skills
• Understanding of eCommerce performance metrics
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your portfolio or examples of previous content marketing campaigns
• Prepare examples of creative ideas and how you would execute them for Remescar
• Research Karo Healthcare and Remescar to demonstrate your understanding of the brand and market

ATS Keywords: Content Marketing, Creative Concepts, SEO, Google Analytics, Video Content, Written Content, Social Media, Email Marketing, eCommerce Metrics, Cross-Functional Collaboration, Skincare, Cosmetics, Creative Collaboration, Digital Campaigns, Brand Presence

ASSUMPTION: Including relevant keywords in your application materials can help your resume pass through Applicant Tracking Systems (ATS) and increase your chances of being considered for the role.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Integrity
• Responsibility

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment?
• Are you comfortable working cross-functionally and taking on new challenges?
• Do you have a strong work ethic and a results-driven mindset?

ASSUMPTION: Candidates who align with Karo Healthcare's values and work style will be more likely to succeed in this role and enjoy their work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders
• Adapting to a fast-paced, dynamic work environment
• Balancing creativity with data-driven decision-making

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position offers a high degree of creative freedom and responsibility
• Working for a large, international organization like Karo Healthcare provides opportunities for growth and learning not available at smaller companies
• This role is well-suited for candidates looking to build a career in digital marketing and content creation within the beauty and skincare industry

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a social media campaign to launch a new Remescar product
• Creating a blog series to educate consumers about skincare and beauty trends
• Designing an email marketing campaign to promote a limited-time offer

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Remescar brand currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Remescar and Karo Healthcare?
• What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
• How does Karo Healthcare support work-life balance for its employees?
• What is the team structure and dynamic for the Remescar brand, and how does this role fit into it?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of creative ideas and how you would execute them for Remescar
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.