📌 Core Information
🔹 Job Title: Creative Content Writer
🔹 Company: Think Digitally
🔹 Location: Karachi, Sindh, Pakistan
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for various marketing channels to support business goals
- Developing thought leadership content around software development and digital transformation
- Collaborating with cross-functional teams to create clear, on-brand content
- Conducting research to ensure content is timely, relevant, and SEO-friendly
- Managing multiple content projects and meeting deadlines
ASSUMPTION: This role requires a strong writer with a background in B2B content, preferably in tech or software services. Familiarity with SEO principles and content management systems is also beneficial.
📋 Key Responsibilities
✅ Write compelling blog posts, case studies, web copy, email campaigns, and social media content that supports our marketing and brand goals
✅ Develop thought leadership content around software development, product advisory, and digital transformation
✅ Collaborate with designers, developers, and stakeholders to turn abstract ideas into clear, engaging content
✅ Conduct research on industry-related topics and trends to ensure content is timely and relevant
✅ Ensure all content is SEO-friendly and optimized for digital performance
✅ Maintain brand tone of voice and messaging consistency across all channels
ASSUMPTION: The successful candidate will have a proven track record in B2B content writing and be able to adapt their writing style to different formats and audiences.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2 to 4 years of proven experience in B2B content writing, preferably in tech or software services
Required Skills:
- Excellent command of English with an ability to simplify complex technical ideas
- Basic understanding of SEO principles and how they apply to content strategy
- Ability to meet deadlines and handle multiple content projects simultaneously
- Experience using tools like Grammarly, Google Docs, WordPress, or similar CMS platforms
Preferred Skills:
- Familiarity with tools like SEMrush, Ahrefs, or Google Analytics
- Experience writing for software development companies, SaaS, or IT consultancy firms
- Prior work with remote or international teams
ASSUMPTION: Candidates with experience in tech or software services will have a better understanding of the industry and be able to create more relevant content.
💰 Compensation & Benefits
Salary Range: PKR 80,000 - 120,000 per month (Based on experience and industry standards for content writers in Karachi)
Benefits:
- Above market salary
- Bi-annual increments
- Performance based bonuses
- Flexible working arrangements for healthy work-life balance
- Recreational and entertainment events
- Dynamic team and great team culture
- OPD health care for self, spouse, children and parents
- Emergency and hospitalisation medical coverage
- Maternity care coverage
- Unlimited 24/7 tele-consultations with GPs
- Significant discounts on tele-consultations with specialist doctors
- Significant discounts on leading labs for medical tests
- Significant discounts on leading pharmacies for medicines
- Health and wellbeing counselling
- EOBI
- Casual leaves
- Sick leaves
- Annual leaves
- Wedding leaves
- Haj leaves
- Pilgrimage leaves
- Maternity leaves
- Paternity leaves
- Bereavement leaves
Working Hours: 40 hours per week, Monday to Friday
ASSUMPTION: The salary range is estimated based on industry standards for content writers in Karachi with 2-5 years of experience. Actual salary may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2010
Company Description:
- Think Digitally is a creative software development partner that connects people, technology, and the planet to create intuitive, seamless, and responsible digital solutions
- The company believes in making digital transformation easy and accessible for everyone, everywhere, and empowers clients' ambitions by building digital solutions that add value
- Think Digitally is passionate about crafting solutions that are responsible and sustainable, with a focus on creating a positive impact with every project
Company Specialties:
- Web Design
- Online Development and Content Management Systems
- Software Development
- Software Design & Development
- Staff Augmentation
Company Website: http://www.thinkdigitally.com
ASSUMPTION: Think Digitally is a mid-sized company with a focus on creating innovative, responsible digital solutions for its clients. The company values creativity, collaboration, and sustainability in its work.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior role with experience
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Chance to develop skills in content strategy, SEO, and team management
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): The Hub, Ravensbourne, 6 Penrose Way, Greenwich Peninsula, SE10 0EW, GB and Suite 807, Level 8/97-99 Bathurst Street, Sydney, NSW 2000, AU
Geographic Context:
- Karachi is the largest city in Pakistan and a major hub for business and technology
- The office is located in a modern, up-and-coming area with easy access to public transportation
- The company offers a flexible work-life balance and encourages employees to maintain a healthy lifestyle
Work Schedule: Standard office hours, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The office environment is modern and collaborative, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person interview with the Marketing Manager and a member of the content team
- Final decision and offer
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and content strategy
- Cultural fit and team dynamics
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, demonstrating your range and versatility
- Prepare for questions about your writing process, content strategy, and SEO knowledge
- Research the company and be ready to discuss how your skills and experience align with their mission and values
ATS Keywords: B2B content writing, SEO, thought leadership, digital marketing, content strategy, CMS, Grammarly, Google Docs, WordPress
ASSUMPTION: The application process is straightforward and focused on assessing the candidate's writing skills, industry knowledge, and cultural fit.
🛠️ Tools & Technologies
- Grammarly
- Google Docs
- WordPress
- SEMrush
- Ahrefs
- Google Analytics
ASSUMPTION: The successful candidate will be comfortable using content management systems and SEO tools to optimize their writing for digital performance.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Sustainability
- Responsibility
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you comfortable working with diverse teams and adapting to different styles and perspectives?
- Do you have a strong commitment to sustainability and responsible business practices?
ASSUMPTION: Think Digitally values creativity, collaboration, and sustainability in its work and seeks candidates who align with these values and are committed to creating responsible digital solutions.
⚠️ Potential Challenges
- Managing multiple content projects and meeting tight deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with diverse teams and stakeholders to create clear, engaging content
- Keeping up with industry trends and best practices in content marketing and SEO
ASSUMPTION: The successful candidate will be able to manage their time effectively, adapt to change, and work collaboratively to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on content creation and requires a strong writing background
- Compared to other content writing roles, this position offers opportunities to work on thought leadership content and gain exposure to different aspects of the business
- Career progression in this role could lead to opportunities in content strategy, management, or specializing in a specific content channel
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole.
📝 Sample Projects
- Developing a series of blog posts on emerging trends in software development
- Creating a whitepaper on the benefits of digital transformation for a specific industry
- Writing and designing an email campaign to promote a new product launch
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for the company and how this role fits into it?
- How does the content team collaborate with other departments, such as design and development?
- What are the most important qualities for success in this role?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These questions will help the candidate better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best writing samples, demonstrating your range and versatility
- Prepare for questions about your writing process, content strategy, and SEO knowledge
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
