Creative Copywriter

📌 Core Information

🔹 Job Title: Creative Copywriter

🔹 Company: eToro

🔹 Location: Israel

🔹 Job Type: Full-time

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Israel only)

🚀 Job Overview

Key aspects of this role include:

• Crafting impactful global commercials and content for diverse platforms
• Managing multiple content and creative briefs simultaneously
• Collaborating with designers and video producers to create engaging visual content
• Adapting content to multiple languages and markets

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced, global environment.

📋 Key Responsibilities

✅ Develop creative scripts for diverse global platforms (TV, banners, radio, Social, etc.)

✅ Manage numerous content and creative briefs simultaneously, delivering high-quality work on time

✅ Write, edit, produce, and curate compelling content with measurable results, from concept to final asset

✅ Collaborate with designers and video producers to create engaging visual content

ASSUMPTION: This role involves a high degree of multitasking, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of relevant advertising copywriting experience for big brands

Required Skills:

• Strong English language skills (written and verbal)
• AI enthusiast with a passion to learn more
• Ability to handle multiple projects and meet deadlines
• Strong communication and collaboration skills
• Proactive and results-oriented attitude

Preferred Skills:

• Understanding of the investment world OR cryptocurrency (a plus)

ASSUMPTION: A portfolio of creative work and concepts is essential for this role, showcasing the candidate's ability to create engaging and impactful content.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between ₪250,000 - ₪400,000 annually, depending on experience and qualifications. This is an estimate based on industry standards for a senior copywriter role in Israel.

Benefits:

• Health insurance
• Retirement savings plan
• Employee stock options
• Flexible work hours

Working Hours: Full-time, with flexible hours and the ability to work remotely from Israel

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: eToro operates in the competitive and dynamic financial services industry, focusing on social trading and investment platforms.

Company Size: eToro is a mid-sized company with 1,001-5,000 employees, offering a mix of startup-like agility and established processes.

Founded: eToro was founded in 2007 and has since grown to serve over 20 million users worldwide.

Company Description:

• eToro is the world's leading social investment platform, connecting millions of users to share and learn from each other's investment strategies.
• The company offers a wide range of assets, including stocks, digital assets, and cryptocurrencies, along with CFD trading.
• eToro is committed to providing a user-friendly, transparent, and collaborative trading environment.

Company Specialties:

• Social trading and investment
• Cryptocurrency trading
• CFD trading
• Stock and ETF trading

Company Website: https://www.etoro.com/

ASSUMPTION: eToro's unique value proposition lies in its social trading features, which set it apart from traditional investment platforms.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in creative copywriting.

Reporting Structure: The Creative Copywriter will report directly to the Head of Marketing or a similar role, working closely with the marketing team and other departments.

Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible work hours are available, with the ability to work from home or a co-working space.

Growth Opportunities:

• Advancement to a leadership or management role within the marketing department
• Expansion into other areas of the business, such as product development or strategy
• Potential to work on high-impact projects with global reach and influence

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global marketing efforts.

🌍 Location & Work Environment

Office Type: Remote (with a requirement to be based in Israel)

Office Location(s): Israel (remote work only)

Geographic Context:

• Israel has a thriving tech industry and a strong startup ecosystem
• The cost of living in Israel is relatively high compared to other countries in the region
• Israel offers a diverse cultural experience, with a mix of modern and traditional influences

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the ability to work from anywhere in Israel.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• Creative brief challenge or assignment
• Final interview with the marketing team or hiring manager

Key Assessment Areas:

• Creativity and originality in writing samples
• Understanding of the investment world or cryptocurrency
• Adaptability and cultural sensitivity for global markets
• Ability to manage multiple projects and meet deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best creative work and concepts
• Research eToro's unique value proposition and be prepared to discuss how your skills and experience align with the company's mission

ATS Keywords: Creative Copywriter, Advertising, Content Creation, Collaboration, Communication, Project Management, AI Enthusiasm, Investment Knowledge, Cryptocurrency Understanding

ASSUMPTION: The application process for this role may involve a creative challenge or assignment, allowing candidates to demonstrate their skills and fit for the position.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's preferences and the team's established workflows.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency
• Empowerment

Work Style:

• Fast-paced and dynamic
• Global and multicultural
• Data-driven and results-oriented
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, global environment?
• Are you comfortable working with diverse teams and adapting to different cultures?
• Do you have a strong data-driven approach to your work, with a focus on measurable results?
• Are you passionate about creating engaging and impactful content?

ASSUMPTION: eToro values candidates who are creative, adaptable, and results-oriented, with a strong fit for the company's global and multicultural work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting content to diverse global markets and languages
• Working in a fast-paced, dynamic environment with a high degree of autonomy
• Keeping up with the latest trends and developments in the investment world and cryptocurrency

ASSUMPTION: This role requires strong organizational skills, adaptability, and a proactive approach to managing multiple projects and deadlines.

📈 Similar Roles Comparison

• Unlike traditional advertising roles, this position focuses on the unique aspects of social trading and investment platforms
• Candidates should have experience in creating engaging and impactful content for global markets
• This role offers significant growth potential and the opportunity to work on high-impact projects with global reach

ASSUMPTION: This role is unique in its focus on social trading and investment platforms, requiring candidates with relevant experience and a strong understanding of the investment world or cryptocurrency.

📝 Sample Projects

• Developing a global advertising campaign for a new cryptocurrency offering
• Creating engaging and informative content for eToro's social trading platform
• Managing a creative brief for a high-profile investment product launch

ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to create engaging and impactful content for global markets, with a strong understanding of the investment world or cryptocurrency.

❓ Key Questions to Ask During Interview

• How does eToro differentiate itself from other social trading and investment platforms?
• What are the key priorities for this role in the first 90 days?
• How does eToro support the growth and development of its employees?
• What are the most challenging aspects of working in a global, multicultural environment?
• How does eToro measure the success of its marketing campaigns and content?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through eToro's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio showcasing your best creative work and concepts
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.