📌 Core Information
🔹 Job Title: Creative Copywriter 2025
🔹 Company: BAAS DIGITAL
🔹 Location: Athens, Attiki, Greece
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling digital copy to engage audiences and drive brand loyalty
- Collaborating with international brands to create integrated marketing campaigns
- Adapting writing skills to diverse brand objectives and social media platforms
- Working in a fast-paced environment with exceptional team members
ASSUMPTION: This role requires a creative individual with a strong advertising mindset and a passion for digital marketing. Experience in an advertising agency is crucial for success in this position.
📋 Key Responsibilities
✅ Conjure captivating social media content aligned with brand strategy
✅ Aid in the conception, presentation, and implementation of digital creative strategy and integrated marketing campaigns
✅ Focus on driving engagement and brand loyalty through effective copy and content creation
ASSUMPTION: The primary focus of this role is to create engaging content that resonates with audiences and drives brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in an advertising agency (Mid-Senior level)
Required Skills:
- Proven track record of creating captivating digital copy
- Fluency in Greek and English
- Excellent communication and presentation skills
- Proficiency in PowerPoint and presentation tools
- Strong organizational and time management skills
- Ability to multitask and thrive in a fast-paced environment
Preferred Skills:
- Knowledge of social advertising charms (Facebook, Google, or Twitter ads)
- Experience with social media management tools
- Familiarity with SEO best practices
ASSUMPTION: While a degree in a related field is preferred, a strong portfolio and relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Based on experience and industry standards for mid-senior level positions in Athens)
Benefits:
- Great work environment with exceptional allies
- Collaboration with legendary international brands
- Competitive package matching skills and experience
Working Hours: Full-time (40 hours per week) with flexible hours and a results-driven approach
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level positions in Athens. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees (Small to mid-sized agency environment, offering close-knit team collaboration and growth opportunities)
Founded: 2011 (Over a decade of experience serving global clients)
Company Description:
- BAAS DIGITAL is a 360° digital performance agency offering top-level digital marketing services
- Specializes in advertising on major social media platforms and implementing programmatic advertising
- Proudly selected as Meta Business Partner and Google partner, serving major local and international clients
Company Specialties:
- Social Media Intelligence
- Social Media Campaigns
- Digital Marketing
- Facebook Retargeting - Facebook Exchange
- Advertising
- Programmatic
- Performance Advertising
- Creative content
- Cross-channel remarketing
- Google Adwords
- Doubleclick
- Creative Media agency
- Media shop
- Media agency
- Creative shop
- Creative agency
Company Website: http://www.baasdigital.com
ASSUMPTION: BAAS DIGITAL is a well-established agency with a strong reputation in the digital marketing industry. Their focus on hybrid methodology and global clientele offers unique opportunities for growth and learning.
📊 Role Analysis
Career Level: Mid-Senior (2-5 years of experience, with opportunities for growth and advancement)
Reporting Structure: This role reports directly to the Creative Director and collaborates closely with the Strategy, Media, and Creative teams
Work Arrangement: On-site, with flexible hours and a results-driven approach
Growth Opportunities:
- Advancement to senior or management roles within the creative department
- Expanding skills and expertise in digital marketing and advertising
- Gaining experience working with international brands and global clients
ASSUMPTION: This role offers a unique opportunity for mid-career professionals to grow their skills and advance their careers in a dynamic and supportive environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the center of Athens
Office Location(s): Syntagmatarchou Davaki 10, Menemeni, Athens, Attiki, Greece
Geographic Context:
- Athens offers a vibrant cultural scene, rich history, and a Mediterranean climate
- The office is conveniently located near public transportation and amenities
- The city provides numerous opportunities for networking and professional growth
Work Schedule: Full-time (40 hours per week) with flexible hours and a results-driven approach
ASSUMPTION: The office environment at BAAS DIGITAL is designed to foster collaboration and creativity, with a focus on supporting the well-being and success of its employees.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Creative Director to discuss portfolio and creative approach
- Final interview with the Managing Director to discuss career goals and company culture
Key Assessment Areas:
- Portfolio and creative samples demonstrating writing skills and versatility
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work and explaining your thought process behind each piece
- Research BAAS DIGITAL's clients and industry to demonstrate your understanding of the company and its market
ATS Keywords: Creative Copywriter, Digital Marketing, Social Media, Advertising Agency, Brand Strategy, Integrated Marketing Campaigns, Engagement, Brand Loyalty, PowerPoint, Presentation Skills, Greek Fluency, English Fluency
ASSUMPTION: The application process at BAAS DIGITAL is designed to assess candidates' creative skills, communication abilities, and cultural fit. Successful applicants will demonstrate a strong portfolio, excellent communication skills, and a passion for digital marketing and advertising.
🛠️ Tools & Technologies
- PowerPoint
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Hybrid methodology: Combining strategy, research, creative production, and media buying
- Glocal approach: Balancing global expertise with local market knowledge
- Collaboration: Working together to achieve exceptional results
Work Style:
- Fast-paced and dynamic environment
- Results-driven and focused on measurable outcomes
- Creative and innovative approach to problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable adapting your writing style to diverse brand objectives and social media platforms?
- Do you have a passion for digital marketing and advertising, and a strong desire to learn and grow in the industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with BAAS DIGITAL's hybrid methodology, glocal approach, and collaborative work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to diverse brand objectives and social media platforms
- Working with international clients and navigating time zone differences
- Keeping up with the latest trends and best practices in digital marketing and advertising
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and supportive environment.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, BAAS DIGITAL's hybrid methodology combines strategy, research, creative production, and media buying
- This role focuses on digital creative copywriting, while similar roles in traditional agencies may have a broader scope or more specific focus
- Career paths in digital marketing and advertising can vary widely depending on the agency's size, structure, and client base
ASSUMPTION: While this role shares similarities with other creative copywriter positions, BAAS DIGITAL's unique hybrid methodology and focus on digital marketing set it apart from traditional advertising agencies.
📝 Sample Projects
- Developing a social media campaign for a global fast-food chain, targeting multiple regions and languages
- Creating engaging content for a B2B tech company, showcasing their innovative products and services
- Conducting market research and creating a brand strategy for a local retail store, expanding its online presence
ASSUMPTION: These sample projects demonstrate the diverse range of clients and industries that BAAS DIGITAL serves, as well as the unique challenges and opportunities presented by each project.
❓ Key Questions to Ask During Interview
- How does BAAS DIGITAL's hybrid methodology differentiate it from traditional advertising agencies?
- What opportunities are there for growth and advancement within the creative department?
- How does BAAS DIGITAL support its employees' professional development and work-life balance?
- What are the most challenging and rewarding aspects of working with international clients?
- How does BAAS DIGITAL measure the success of its digital marketing campaigns, and what metrics are most important to the company?
ASSUMPTION: These interview questions are designed to provide insight into BAAS DIGITAL's unique approach to digital marketing and advertising, as well as the company culture and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your best creative work and explaining your thought process behind each piece
- Research BAAS DIGITAL's clients and industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
