📌 Core Information
🔹 Job Title: Creative Copywriter
🔹 Company: Pandora
🔹 Location: Copenhagen V, DK
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for various consumer touchpoints
- Collaborating with cross-functional teams to develop creative concepts
- Analyzing copy effectiveness and optimizing performance
- Remaining current with trends and cultural influences in fashion, beauty, and lifestyle
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Collaborate with channel leads to develop storylines that resonate with key audiences
✅ Work alongside art directors and graphic designers to create effective cross-channel communication
✅ Continuously review metrics to analyze copy effectiveness and apply data to copy strategy
✅ Understand the nuances of customer segments and adjust content or story as needed to maximize relevancy
✅ Remain current on relevant trends and cultural influences, particularly in the area of fashion, beauty, and lifestyle
ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their ability to create thumb-stopping narratives that surprise and delight.
🎯 Required Qualifications
Education: Relevant university degree in English, Journalism, Communication, or related field
Experience: Minimum of 3-5 years of copywriting and creative communications experience from an agency or an in-house team
Required Skills:
- Native English speaker with proven creative writing and storytelling skills
- Ability to translate business KPIs and brand requirements into copy across multiple channels and audiences
- Team player with strong interpersonal skills and ability to effectively present and articulate ideas to stakeholders
- Excellent planning and organization skills, able to meet tight deadlines and prioritize while focusing on quality
- Good understanding of digital media best practices and deep knowledge of social media
Preferred Skills:
- Experience working for global brands
- Some experience using AI to drive efficiency and improve processes
- Strong grasp of culture and eye for trends in the jewellery/fashion/beauty industry
ASSUMPTION: Candidates with a background in the jewellery, fashion, beauty, or design sectors are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level copywriter in Denmark)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: Salary range is estimated based on industry standards for a mid-level copywriter in Denmark, considering the experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically jewellery
Company Size: 37,000 employees worldwide, with a small and mighty team of copywriters in Copenhagen
Founded: 1982, headquartered in Copenhagen, Denmark
Company Description:
- World's largest jewellery brand, specialising in accessible luxury jewellery made from high-quality materials
- Sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores
- Committed to leadership in sustainability, with a goal to halve greenhouse gas emissions by 2030
Company Specialties:
- Design, crafting, and marketing of accessible luxury jewellery
- Global brand management and expansion
- Sustainability and corporate social responsibility initiatives
Company Website: www.pandoragroup.com
ASSUMPTION: Pandora is a well-established, global brand with a strong focus on creativity, innovation, and sustainability.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Copy Creative Manager
Work Arrangement: On-site, with a flexible and dynamic work environment
Growth Opportunities:
- Progression to senior copywriter or creative lead roles
- Expansion into other areas of marketing or communications
- International assignments or relocation opportunities
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a global organisation.
🌍 Location & Work Environment
Office Type: Creative and dynamic head office in Copenhagen V
Office Location(s): Copenhagen V, DK
Geographic Context:
- Copenhagen is the capital and most populated city of Denmark
- Known for its vibrant cultural scene, high quality of life, and strong focus on sustainability
- Home to a diverse and multicultural community
Work Schedule: Full-time, with flexible hours and a focus on results and quality
ASSUMPTION: Copenhagen offers a unique blend of creativity, culture, and quality of life that is well-suited to this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Writing test to demonstrate fit for the role
Key Assessment Areas:
- Creativity and storytelling abilities
- Collaboration and communication skills
- Understanding of brand strategy and customer segments
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio showcasing your best work and demonstrating your ability to create thumb-stopping narratives
- Prepare for the writing test by brushing up on your copywriting skills and researching the brand
ATS Keywords: Copywriting, storytelling, creative concepts, digital media, social media, trend analysis, interpersonal skills, planning, organization, editing, communication, brand strategy, cultural awareness, AI utilization
ASSUMPTION: The interview process will be competitive, with a focus on assessing creativity, collaboration, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (Instagram, Facebook, TikTok)
- Project management tools (Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Creative and collaborative
- Focused on results and quality
Self-Assessment Questions:
- Do you thrive in a creative and dynamic work environment?
- Are you able to balance multiple projects and meet tight deadlines?
- Do you have a strong understanding of and appreciation for the jewellery/fashion/beauty industry?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Pandora's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity with brand guidelines and customer expectations
- Keeping up with trends and cultural influences in a rapidly evolving industry
- Adapting to a global brand with a diverse customer base
ASSUMPTION: These challenges can be overcome with strong organisational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other copywriter roles, this position requires a strong understanding of the jewellery/fashion/beauty industry
- Pandora's global brand presence and diverse customer base offer unique opportunities for growth and exposure
- This role offers a unique blend of creativity, collaboration, and strategic thinking
ASSUMPTION: This role is well-suited to candidates with a strong background in copywriting and a passion for the jewellery/fashion/beauty industry.
📝 Sample Projects
- Developing a social media campaign for a new product launch
- Creating a tone of voice guide for a seasonal marketing campaign
- Editing and refining copy for Pandora's Product Magazine
ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy?
- What are the key priorities for this role in the first 90 days?
- How does Pandora support the professional growth and development of its employees?
- What are the biggest challenges facing the copy team, and how can this role help address them?
- How does Pandora foster a culture of creativity, innovation, and collaboration?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio showcasing your best work and demonstrating your ability to create thumb-stopping narratives
- Prepare for the writing test by brushing up on your copywriting skills and researching the brand
- Follow up with a thank-you note after your interview, expressing your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
