📌 Core Information
🔹 Job Title: Creative Copywriter
🔹 Company: BTSE
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging content for B2C products and user acquisition campaigns across various digital platforms
- Collaborating with cross-functional teams to create effective copywriting solutions
- Managing projects from concept to delivery while maintaining brand consistency and quality
- Adapting writing style to different channels and target audiences
- Analyzing content campaign performance for optimization
ASSUMPTION: This role requires a strong understanding of the crypto landscape and fintech industry trends to create relevant and compelling content.
📋 Key Responsibilities
✅ Create innovative and compelling content for digital platforms, including push notifications, e-mails, blog articles, and other digital channels
✅ Understand content writing for various ad channels, such as Twitter, Facebook, Instagram, Google, etc.
✅ Work with the Product and Growth teams to create effective copywriting solutions, collaborating with internal teams to validate content
✅ Research and develop engaging messages for target audiences
✅ Create personalized messaging for various customer segments to enhance engagement and conversions
✅ Maintain consistency and quality in all written materials
✅ Oversee projects from concept to delivery, adhering to brand guidelines
✅ Manage multiple projects in a fast-paced environment while meeting deadlines
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during campaign launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 2-6 years of fintech or blockchain content writing experience
Required Skills:
- Exceptional ability to craft impactful writing copy
- Proven creative copywriter with a strong portfolio in crypto/fintech, product copy, user acquisition campaigns, and advertising
- Deep understanding of the crypto landscape, including cryptocurrencies, blockchain, and industry trends
- Proficient in writing across various channels with adaptable tone and style
- Skilled in developing strategic copy that aligns with business objectives and campaign goals
- Experience collaborating with cross-functional teams to execute effective campaigns while ensuring brand consistency
- Knowledgeable in data-driven decision-making and analyzing content campaign performance for optimization
- Thrives in fast-paced environments with shifting priorities and tight deadlines; adaptable to feedback
- Exceptional at crafting long-form, narrative-driven content for user acquisition
- Proven ability to create compelling, customer-centric copy that builds emotional connections and drives action
Preferred Skills:
- Experience studying and working abroad in the US, UK, Canada, or Australia
- Taipei-based
ASSUMPTION: Candidates with experience in international markets and cultural sensitivity may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: NT$700,000 - NT$1,200,000 per year (Based on experience and market standards for the role)
Benefits:
- Competitive total compensation package
- Various team building programs and company events
- Comprehensive healthcare schemes for employees and dependants
Working Hours: Full-time (40 hours/week) with flexible hours and occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market standards for a creative copywriter role in the fintech industry in Taipei.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on blockchain technology and cryptocurrencies
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2018, with a relatively short history but a strong focus on innovation and growth
Company Description:
- BTSE Group is a global blockchain technology company focused on three primary businesses: Exchange, Payments, and Infrastructure Development
- The BTSE exchange supports 150+ cryptocurrencies and 50+ perpetual futures contracts with over USD $30B in monthly trading volume
- Their payments platform provides fiat and crypto pay-ins and outs, as well as OTC services for over 50 major currencies
- BTSE's enterprise solutions enable businesses to white-label their exchange infrastructure, wallets, payment gateways, provide liquidity, and more
Company Specialties:
- Cryptocurrency exchange
- Blockchain technology
- Fintech solutions
- Enterprise blockchain services
Company Website: https://www.btse.com
ASSUMPTION: BTSE's focus on innovation and growth in the fintech industry makes it an attractive employer for creative and motivated professionals.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and skills
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with Product, Growth, and other internal teams
Work Arrangement: On-site, full-time with flexible hours and occasional overtime as needed
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion of responsibilities based on performance and company growth
- Potential international assignments or remote work opportunities as the company expands
ASSUMPTION: This role offers significant growth potential as BTSE continues to expand its services and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a vibrant, multicultural city with a strong fintech industry
- The office is located in a convenient and accessible area with nearby amenities
- Taiwan offers a high quality of life, with a strong education system, healthcare, and infrastructure
Work Schedule: Full-time (40 hours/week) with flexible hours and occasional overtime as needed
ASSUMPTION: The Taipei office provides a dynamic and engaging work environment that fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the Marketing Manager and/or other team members
- Portfolio review and writing test
- Final decision and offer
Key Assessment Areas:
- Writing skills and creativity
- Understanding of the crypto landscape and fintech industry
- Adaptability and ability to work in a fast-paced environment
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your creativity and versatility as a copywriter
- Prepare for the writing test by researching BTSE and the fintech industry, and practicing your writing skills
- Be ready to discuss your experience with international markets and cultural sensitivity
ATS Keywords: Creative Copywriter, Content Development, Digital Marketing, User Acquisition, Social Media, Email Marketing, Research, Collaboration, Brand Consistency, Data Analysis, Adaptability, Long-form Content, Customer-centric Copy, Emotional Connection, Industry Trends, Project Management
ASSUMPTION: BTSE uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Content management systems (e.g., WordPress, HubSpot)
- Social media platforms (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centric
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and results-focused
Self-Assessment Questions:
- How do you align with BTSE's company values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, dynamic environment with shifting priorities and tight deadlines?
- How do you approach creating compelling, customer-centric copy that builds emotional connections and drives action?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with BTSE's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the fintech industry and its ever-evolving trends
- Managing multiple projects and deadlines in a dynamic work environment
- Adapting writing style to different channels, target audiences, and brand guidelines
- Occasional overtime to meet project deadlines, especially during campaign launches
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Content Marketing Specialist or Digital Marketing Specialist, but with a focus on creative copywriting and user acquisition campaigns
- Compared to other fintech companies, BTSE offers a competitive salary range and benefits package, as well as opportunities for growth and international assignments
- Career progression in this role could lead to senior or management positions within the marketing department, or opportunities in other areas of the business
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing fintech company, with a focus on creative copywriting and user acquisition campaigns.
📝 Sample Projects
- Developing a series of engaging blog articles on the latest fintech trends and innovations
- Creating compelling user acquisition campaigns for BTSE's exchange and payments platforms
- Writing persuasive product descriptions and marketing materials for BTSE's enterprise solutions
ASSUMPTION: These sample projects are designed to showcase the creative and strategic aspects of the role, as well as the opportunity to work on a variety of projects across different platforms and channels.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BTSE?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does BTSE support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like BTSE?
- How does BTSE measure the success of its content marketing and user acquisition campaigns?
ASSUMPTION: These questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your creativity and versatility as a copywriter
- Prepare for the writing test by researching BTSE and the fintech industry, and practicing your writing skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
