Creative Copywriter

📌 Core Information

🔹 Job Title: Creative Copywriter

🔹 Company: Ooca

🔹 Location: Bangkok, Thailand (Remote)

🔹 Job Type: Full-time

🔹 Category: Creative & Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content for communication campaigns and supporting SEO strategies.
• Developing, writing, and managing online content across all business units.
• Creating engaging content for blogs, websites, social media, and advertising campaigns.
• Building storyboards and scripts for motion-based content like promotional videos and VDOs.

ASSUMPTION: This role requires a strong creative writer with a solid understanding of SEO to create engaging and visible content across various platforms.

📋 Key Responsibilities

✅ Craft compelling content for communication campaigns and support SEO strategies.

✅ Develop, write, and manage online content across all business units.

✅ Create engaging content for blogs, websites, social media, and advertising campaigns.

✅ Build storyboards and scripts for motion-based content like promotional videos and VDOs.

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring the candidate to be both imaginative and analytical.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Marketing, or a related field (or equivalent experience).

Experience: 1-2 years of experience in content writing, creative writing, or related fields. Previous experience in a start-up or mental health-related organization is a plus.

Required Skills:

• Bilingual: Excellent command of Thai and English—both spoken and written.
• Solid SEO knowledge to enhance content visibility and reach.
• Strong writing skills with a sharp eye for grammar, tone, and storytelling.
• Able to research, adapt quickly, and present information in a creative and engaging way.
• Passionate about creative writing, editing, and bringing fresh ideas to the table.

Preferred Skills:

• Outgoing and communicative—comfortable connecting and collaborating with others.
• A positive, can-do attitude, with the ability to multitask in a fast-paced environment.
• High attention to detail, with a strong sense of urgency and adaptability.
• Comfortable using AI-powered tools (like ChatGPT, Grammarly, etc.) to enhance content creation and workflow.

ASSUMPTION: While the role requires specific skills, the company values a candidate's ability to learn and adapt to new tools and environments.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Bangkok, Thailand is typically between 30,000 - 45,000 THB per month, depending on experience and skills. This estimate is based on industry standards for entry-level creative copywriter roles in the region.

Benefits:

• Health Insurance
• 100% Remote work
• Annual Leave (12 days)
• Mental Health counseling sessions with psychiatrists and psychologists through Ooca platform
• Social Security Insurance
• Provident Fund (condition applied)
• Annual Health check-up (condition applied)
• Special discount home loan interest with Government Housing Bank
• BYOD policy: Personal laptops less than 3 years old are eligible for 1000 THB/month subsidy (registration required)

Working Hours: Full-time (40 hours/week), with flexible hours and a results-driven work environment.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mental Health Care

Company Size: Small (11-50 employees)

Founded: 2017

Company Description:

• Ooca is an online platform that connects users with psychologists and psychiatrists via video calls on web app, iOS, or Android.
• The company aims to make mental health care more accessible and convenient.
• Ooca values open communication, empathy, and a positive work environment.

Company Specialties:

• Telemental and telemedicine services
• Counseling and mental health care
• Employee-assisted programs
• HR tech and healthcare tech solutions

Company Website: Ooca

ASSUMPTION: Working at Ooca offers candidates the opportunity to contribute to a growing mental health care platform and make a positive impact on users' lives.

📊 Role Analysis

Career Level: Entry-level (Creative Copywriter I)

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: Fully remote, with the option to work from home or a co-working space.

Growth Opportunities:

• Progression to a Senior Creative Copywriter role as the company grows.
• Expanding skills and knowledge in marketing, SEO, and content strategy.
• Potential opportunities to work on diverse projects and collaborate with various teams.

ASSUMPTION: This role offers candidates the chance to grow both personally and professionally within a dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): N/A

Geographic Context:

• Bangkok, Thailand, is a vibrant and bustling city with a mix of traditional and modern culture.
• The city offers a wide range of amenities, entertainment, and dining options.
• Bangkok has a tropical monsoon climate, with warm weather year-round.

Work Schedule: Flexible hours, with a focus on results and productivity.

ASSUMPTION: Working remotely for Ooca allows for a better work-life balance and the opportunity to work from various locations within Bangkok or even outside the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Writing samples and portfolio
• SEO knowledge and strategy
• Cultural fit and communication skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your creative writing skills, SEO experience, and passion for mental health care.
• Prepare a portfolio showcasing your best writing samples, including blog posts, articles, and marketing materials.
• Research Ooca's platform and values to demonstrate your understanding of the company and its mission.

ATS Keywords: Creative Copywriter, Content Writing, SEO, Bilingual, Storytelling, Marketing, Mental Health Care

ASSUMPTION: The application process for this role may involve assessments or challenges to evaluate the candidate's creative and strategic thinking skills.

🛠️ Tools & Technologies

• AI-powered tools (ChatGPT, Grammarly, etc.)
• Content management systems (WordPress, etc.)
• SEO tools (SEMrush, Ahrefs, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Open communication
• Empathy and understanding
• Positive work environment

Work Style:

• Results-driven and flexible
• Collaborative and communicative
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you passionate about mental health care and making a positive impact?
• Can you effectively communicate and collaborate with diverse teams?

ASSUMPTION: Ooca values candidates who are not only skilled in creative writing but also align with the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously.
• Adapting to a fully remote work environment and maintaining productivity.
• Balancing creative and strategic tasks, requiring both imagination and analysis.
• Working in a fast-paced startup environment with evolving priorities.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• This role is similar to a Junior Content Writer or Marketing Coordinator position, but with a stronger focus on creative writing and storytelling.
• In the mental health care industry, this role may involve creating content that is sensitive and empathetic to users' needs.
• Career progression may involve moving into a Senior Creative Copywriter or Content Marketing Manager role.

ASSUMPTION: Comparing this role to similar positions in other industries can provide valuable insights into the unique aspects and requirements of working in mental health care.

📝 Sample Projects

• Creating engaging blog posts and articles on mental health topics for Ooca's website.
• Developing marketing materials, such as social media posts and email campaigns, to promote Ooca's services.
• Collaborating with the design team to create storyboards and scripts for promotional videos and VDOs.

ASSUMPTION: These sample projects demonstrate the range of creative and strategic tasks involved in this role.

❓ Key Questions to Ask During Interview

• How does Ooca support the mental health and well-being of its employees?
• Can you describe a typical day or week in this role?
• How does Ooca measure the success and impact of its content marketing efforts?
• What opportunities are there for professional growth and development within the company?
• How does Ooca maintain a positive work environment and company culture in a fully remote setting?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and the company's values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative writing skills, SEO experience, and passion for mental health care.
• Prepare a portfolio showcasing your best writing samples, including blog posts, articles, and marketing materials.
• Follow up with the hiring manager after one week if you haven't heard back about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.