Creative Copywriter (Contract)

📌 Core Information 🔹 Job Title: Creative Copywriter (Contract) 🔹 Company: Dotdash Meredith 🔹 Location: New York, New York, United States 🔹 Job Type: Contract 🔹 Category: Marketing & Advertising 🔹 Date Posted: June 2, 2025 🔹 Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: 1. Developing high-level messaging frameworks, taglines, headlines, and campaign concepts. 2. Writing clear, compelling copy for various marketing materials, sales presentations, and brand promotions. 3. Collaborating with design, marketing, and sales teams to ensure cohesive visual and written storytelling. 4. Translating complex strategies, audience insights, and product offerings into concise, persuasive narratives. 5. Editing and refining content for grammar, tone, brand alignment, and clarity. 6. Contributing to messaging templates, copy guidelines, and best practices. ASSUMPTION: This role requires a versatile copywriter who can move effortlessly between different brands and projects. Strong portfolio showcasing diverse copywriting work is essential. 📋 Key Responsibilities 🔹 Messaging and Concept Development: - Develop high-level messaging frameworks, taglines, headlines, and campaign concepts. - Translate complex strategies, audience insights, and product offerings into concise, persuasive narratives. 🔹 Copywriting: - Write clear, compelling copy for various marketing materials, sales presentations, and brand promotions. - Collaborate with design, marketing, and sales teams to ensure cohesive visual and written storytelling. 🔹 Editing and Refinement: - Edit and refine content for grammar, tone, brand alignment, and clarity. - Contribute to messaging templates, copy guidelines, and best practices. ASSUMPTION: The ideal candidate will have experience working with multiple brands and understanding their unique voices and tones. 🎯 Required Qualifications Education: - Bachelor's degree in English, Communications, Marketing, Journalism, or comparable work experience in related fields. Experience: - 8+ years of copywriting experience, preferably in media, marketing, design, or advertising environments. Required Skills: - Strong portfolio showcasing copywriting for presentations, marketing materials, ad campaigns, and branded content. - Excellent writing, editing, and proofreading skills with keen attention to detail. - Ability to distill complex concepts into simple, persuasive language. - Understanding of brand voice and tone, and how to adapt them across different channels. - Collaborative mindset with the ability to work closely with designers, marketers, and executives. Preferred Skills: - Proficiency in presentation tools (Google Slides, PowerPoint, Keynote) is a plus. 💰 Compensation & Benefits Salary Range: $65–$85/hour, commensurate with experience Benefits: - As an agency worker, you will receive a W2 from the staffing agency reporting your earnings for tax purposes. Working Hours: Approximately 35 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Dotdash Meredith is America's largest digital and print publisher, with 40+ iconic and fast-growing brands that reach nearly 200 million people every month, including 95% of US women. Company Size: 1,001-5,000 employees Founded: Dotdash Meredith is an operating business of IAC (NASDAQ: IAC), founded in 2002. Company Description: - Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more. - The company harnesses the best intent-driven content, the fastest sites, and the fewest ads to help people make decisions, take action, and find inspiration. Company Specialties: - Intent-driven content - Fastest sites - Fewest ads - Decision-making and action-taking - Inspiration and entertainment Company Website: dotdashmeredith.com ASSUMPTION: Dotdash Meredith's large portfolio of brands and diverse audience offer unique opportunities for copywriters to gain experience in various niches and industries. 📊 Role Analysis Career Level: This role is suitable for an experienced copywriter looking to advance their career in a dynamic, fast-paced environment. Reporting Structure: As a freelance contractor, you will report directly to the Revenue Design team at Dotdash Meredith. Work Arrangement: This is an on-site role based in New York, with approximately 35 hours per week. Growth Opportunities: - Potential for renewal based on performance and business needs. - Opportunities to work on various brands and projects, expanding your portfolio and skillset. ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and grow within the role. 🌍 Location & Work Environment Office Type: On-site office located in New York City. Office Location(s): 225 Liberty St, New York, 10281, US Geographic Context: - New York City offers a vibrant, multicultural environment with numerous entertainment, dining, and cultural attractions. - The office is conveniently located near various transportation options, making it easily accessible. Work Schedule: Full-time, on-site work arrangement with approximately 35 hours per week. ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, collaborative office environment and able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Submit your application through the provided link. 2. Phone or video screen with a member of the Revenue Design team. 3. In-person interview with the Revenue Design team and other stakeholders. 4. Final interview with the Revenue Design team lead. Key Assessment Areas: 1. Portfolio review and discussion of your creative process. 2. Writing samples and editing exercises. 3. Behavioral questions focusing on your problem-solving skills, collaboration, and adaptability. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Showcase your understanding of Dotdash Meredith's brands and their unique voices and tones in your application materials. 3. Prepare questions to ask during the interview to demonstrate your interest in the role and company. ATS Keywords: Copywriting, creative development, messaging frameworks, campaign concepts, brand strategy, B2B marketing, presentation skills, collaboration, storytelling, attention to detail, visual storytelling ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and grow within the role. 🛠 Cultural Fit Considerations Company Values: - Innovation: We embrace change and continuously evolve to meet the needs of our audience. - Collaboration: We work together to achieve our goals and support each other's success. - Integrity: We act with honesty, transparency, and accountability in all our interactions. - Quality: We strive for excellence in everything we do and hold ourselves to high standards. Work Style: - Fast-paced and dynamic, with a focus on meeting tight deadlines and delivering high-quality work. - Collaborative, with a strong emphasis on teamwork and open communication. - Results-driven, with a focus on achieving measurable outcomes and continuous improvement. Self-Assessment Questions: 1. How do your personal values align with Dotdash Meredith's company values? 2. Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome? 3. How do you approach working with multiple brands and understanding their unique voices and tones? ASSUMPTION: The ideal candidate will be a strong cultural fit, with a proactive, collaborative mindset and a passion for continuous learning and growth. ⚠️ Potential Challenges 1. Workload: As a freelance contractor, you may experience fluctuations in workload based on project demands and business needs. 2. Adaptability: You will need to quickly understand and adapt to the unique voices and tones of various brands within the Dotdash Meredith portfolio. 3. Collaboration: Working with multiple teams and stakeholders may require strong communication and project management skills to ensure smooth collaboration and efficient workflows. 4. Time management: Balancing multiple projects and deadlines may require excellent time management and organizational skills. ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to effectively manage their time and workload in a dynamic, fast-paced environment. 📈 Similar Roles Comparison 1. Creative Copywriter (Contract) vs. Staff Copywriter: - The contract role offers more flexibility and variety in working with different brands, while the staff role provides more stability and long-term growth opportunities. - The contract role may have fluctuations in workload, while the staff role offers consistent hours and projects. 2. Industry-specific context: - Dotdash Meredith's diverse portfolio of brands offers unique opportunities for copywriters to gain experience in various niches and industries. - Working with a large publisher like Dotdash Meredith provides exposure to a wide range of projects and audiences, enhancing your skillset and portfolio. ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and grow within the role, regardless of whether it's a contract or staff position. 📝 Sample Projects 1. Brand Launch Campaign: Develop messaging frameworks, taglines, and campaign concepts for a new brand launch, including website copy, marketing materials, and advertising campaigns. 2. Product Promotion: Create engaging copy for a product promotion, including email campaigns, social media content, and in-store signage, to drive sales and increase brand awareness. 3. Event Marketing: Write compelling copy for event invitations, promotional materials, and on-site signage to generate buzz and attract attendees. ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to apply their knowledge and skills to create effective marketing campaigns and materials. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days? 2. Brand Voice: How would you describe the brand voice and tone for some of Dotdash Meredith's key brands, and how would you adapt your writing style to match them? 3. Team Structure: How does the Revenue Design team collaborate with other departments, such as marketing, sales, and product, to ensure cohesive storytelling and successful campaigns? 4. Growth Opportunities: What opportunities are there for professional development and growth within this role and the company? 5. Work Environment: How would you describe the work environment and culture within the Revenue Design team and Dotdash Meredith as a whole? ASSUMPTION: The ideal candidate will be proactive, self-motivated, and eager to ask insightful questions to demonstrate their interest in the role and company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare questions to ask during the interview to demonstrate your interest in the role and company. 4. Follow up with the hiring manager after your interview, expressing your enthusiasm for the opportunity and addressing any concerns or questions that may have arisen during the process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.