📌 Core Information
🔹 Job Title: Creative Copywriter, CreativeWorks Studio
🔹 Company: The Walt Disney Company
🔹 Location: Burbank, CA, USA
🔹 Job Type: Full-time, Hybrid (On-site 4x/week, Work from home 1x/week)
🔹 Category: Creative & Account Services, Copywriting
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing innovative custom content concepts for brands across Disney's streaming and linear TV networks
- Collaborating with cross-functional teams to deliver best-in-class creative content and experiences
- Writing in multiple voices for differing brands, consumers, and audiences across various media platforms
- Acting as a lead during client meetings and delivering client-facing presentations
ASSUMPTION: This role requires a creative hybrid with diverse cultural and entertainment interests, a deep understanding of emerging trends, and comfort working across all genres and media platforms.
📋 Key Responsibilities
✅ Respond to RFPs/briefs from DAS, brands, and agencies, understanding how ideas fit into broader content strategies and streaming ad products. Generate innovative custom concepts to secure new and repeat business, communicate ideas effectively in written form.
✅ Attend bi-weekly brainstorms and generate marketing concepts that connect a wide spectrum of brands and advertising verticals with original DET titles and cultural/seasonal initiatives.
✅ Get immersed in brand tone and voice and write copy for a variety of on-channel videos and ad units, including custom shoots, clip-based promo, and copy-driven graphics cards.
✅ Collaborate closely with creative, strategy, and editorial teams on solutions that run the gamut from 30 sec videos and social content to original short-form series and 360º campaigns.
ASSUMPTION: This role involves high-volume writing and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in creative writing, journalism, or related field preferred.
Experience: Minimum of 5 years of copywriting experience in production with a focus on branded content or co-promotions, or consumer marketing/creative agency with content creation responsibilities.
Required Skills:
- Expertise in high-volume writing in multiple voices for differing brands, consumers, and audiences
- Strong understanding of Disney’s streaming platforms, TV networks, shows, ad products, and Entertainment content
- Ability to develop and write innovative, best-in-class creative and branded content
- Proven ability to act as a lead during client meetings, including client pitches, kick-off calls, and presentations
- Strength in writing presentations, decks, and proposals
- Ability to work closely with production and editorial to fully realize best-in-class storytelling
- Proactive approach to producing new ideas and opportunities based on innovations within the marketplace
- Comfortable being on-set and writing “on the fly” if needed during production
- Ability to deliver client-facing presentations and interface regularly with senior management and liaise with a series of internal teams
Preferred Skills:
- Experience working in an energetic environment with a small team and balancing multiple projects at one time
ASSUMPTION: Candidates with a strong portfolio showcasing their ability to write in various voices for different brands will have a significant advantage.
💰 Compensation & Benefits
Salary Range: $113,800.00 to $152,500.00 per year (Burbank, CA)
Benefits:
- Medical
- Financial
- Stock Options
- Equity
Working Hours: Full-time, 40 hours per week, with flexible work arrangement (on-site 4x/week, work from home 1x/week)
ASSUMPTION: The salary range provided is based on the company's hiring range for this position in Burbank, CA. Actual pay may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a dynamic and multicultural team that welcomes guests to create magical memories every day
- The company has been open since 1992 and has welcomed over 320 million visitors
- With 500 different job profiles across corporate and operations departments, there are many career opportunities available
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: While the provided company information is for Disneyland Paris, the role and company context are assumed to be similar for The Walt Disney Company's CreativeWorks Studio in Burbank, CA.
📊 Role Analysis
Career Level: Mid-level to senior copywriter role with opportunities for growth within the creative team and across the organization
Reporting Structure: This role reports directly to the Creative Director of CreativeWorks Studio and collaborates with various internal teams, including sales, research, production, and marketing
Work Arrangement: Hybrid work arrangement with on-site work required 4 days a week and the option to work from home 1 day a week
Growth Opportunities:
- Progression to a senior or lead copywriter role within the CreativeWorks Studio
- Expansion into other creative or management roles within The Walt Disney Company
- Opportunities to work on high-profile projects and collaborate with industry-leading talent
ASSUMPTION: Growth opportunities will depend on the candidate's performance, initiative, and alignment with the company's goals and values.
🌍 Location & Work Environment
Office Type: On-site office with hybrid work arrangement option
Office Location(s): Burbank, CA, USA
Geographic Context:
- Burbank is located in the Greater Los Angeles area, offering a mix of urban and suburban living with easy access to entertainment, cultural, and outdoor activities
- The area has a Mediterranean climate with mild winters and hot summers
- Burbank is home to many entertainment industry professionals and offers numerous networking opportunities
Work Schedule: Full-time, 40 hours per week, with flexible work arrangement (on-site 4x/week, work from home 1x/week)
ASSUMPTION: The work environment is fast-paced, collaborative, and creative, with a focus on delivering high-quality content for clients and audiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the creative team
- Final interview with senior leadership
Key Assessment Areas:
- Writing samples and portfolio presentation
- Cultural fit and alignment with Disney's values
- Problem-solving skills and creativity
- Understanding of Disney's platforms and content
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your ability to write in various voices for different brands
- Research Disney's streaming platforms, TV networks, and shows to demonstrate your understanding of the company's content
ATS Keywords: Branded content, copywriting, creative development, storytelling, marketing strategy, client pitches, presentation skills, collaboration, content creation, social media, video production, scriptwriting, creative problem-solving, cultural trends, advertising, editorial content
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Google Workspace (Gmail, Google Docs, Google Slides)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Storytelling
- Creativity
- Collaboration
- Integrity
- Inclusion
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on delivering high-quality content for clients and audiences
Self-Assessment Questions:
- How do you align with Disney's core values, particularly innovation, storytelling, and creativity?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach balancing multiple projects and priorities simultaneously?
ASSUMPTION: Candidates who demonstrate a strong understanding of Disney's values, a collaborative work style, and the ability to manage multiple projects effectively will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the fast-paced and dynamic work environment
- Balancing client expectations with creative vision and brand guidelines
- Keeping up with emerging trends and industry developments
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends.
📈 Similar Roles Comparison
- This role differs from other copywriter positions in its focus on branded content and advertiser-sponsored custom content for Disney's streaming and linear TV networks
- Industry-specific context: The entertainment industry is highly competitive and fast-paced, with a strong emphasis on creativity, innovation, and storytelling
- Career path comparison: This role offers opportunities for growth within the creative team and across the organization, with potential progression to senior or lead copywriter roles or expansion into other creative or management roles
ASSUMPTION: Candidates should research similar roles within the entertainment industry to better understand the unique aspects of this position and the competitive landscape.
📝 Sample Projects
- Developing a branded content campaign for a tech company across Disney's streaming and linear TV networks
- Writing copy for a custom shoot promoting a new product launch for an automotive brand on Disney's social media channels
- Creating a 30-second video ad for a CPG brand that aligns with the brand's tone and voice and integrates seamlessly with an original Disney+ show
ASSUMPTION: These sample projects illustrate the range of responsibilities and the creative and strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a branded content project from start to finish?
- How does the CreativeWorks Studio collaborate with other departments and teams within The Walt Disney Company?
- What are the most rewarding aspects of working in this role, and what are some of the challenges you've faced?
- How does the company support the growth and development of its employees in this role?
- What is the company's approach to work-life balance, particularly with the hybrid work arrangement?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the work environment, while also providing valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://disney.wd5.myworkdayjobs.com/disneycareer/job/Burbank-CA-USA/Creative-Copywriter--CreativeWorks-Studio_10118587
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your ability to write in various voices for different brands
- Research Disney's streaming platforms, TV networks, and shows to demonstrate your understanding of the company's content
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
