📌 Core Information
🔹 Job Title: Creative Copywriter
🔹 Company: Nutshell Branding Agency
🔹 Location: Sheikh Zayed, Giza, Egypt
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for branding projects, websites, social media, campaigns, packaging, and more
- Collaborating with designers, brand strategists, and account managers to bring ideas to life
- Translating complex ideas into clear, creative, and brand-aligned messaging
- Contributing to naming, tone of voice development, and brand storytelling
ASSUMPTION: This role requires a strong creative writing background and the ability to adapt to various brand voices and platforms.
📋 Key Responsibilities
✅ Craft compelling copy for various branding projects, ensuring it aligns with the brand's voice and resonates with the target audience
✅ Collaborate with cross-functional teams, including designers, strategists, and account managers, to develop and execute creative campaigns
✅ Translate complex ideas, data, or technical jargon into clear, concise, and engaging copy for both B2B and B2C audiences
✅ Contribute to brand naming, tone of voice development, and storytelling projects to help establish or evolve a brand's identity
✅ Stay updated on industry trends, cultural shifts, and language evolutions to ensure our copy remains fresh, relevant, and on-brand
✅ Ensure consistency in messaging, tone, and style across all touchpoints and platforms, adhering to brand guidelines
ASSUMPTION: This role may require working on multiple projects simultaneously, managing deadlines, and maintaining a high level of creativity and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, English, Journalism, or a related field
Experience: 2-5 years of experience in a creative agency, branding studio, or content-driven role
Required Skills:
- Proven ability to craft compelling copy for various platforms and audiences
- Excellent command of English (Arabic is a plus)
- Strong collaboration skills and ability to work well within a team
- High attention to detail and strong organizational skills
- Ability to adapt tone based on client industry, audience, and platform
- Curiosity, observant, and always pushing for the smartest line
Preferred Skills:
- Experience with brand strategy and development
- Familiarity with design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Knowledge of SEO best practices
ASSUMPTION: Candidates with a diverse portfolio showcasing branding, advertising, or campaign copy (short- and long-form) will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: EGP 15,000 - 25,000 per month, based on experience and industry standards for creative copywriters in Egypt
Benefits:
- Health insurance
- Paid time off (vacation, sick leave, and public holidays)
- Professional development opportunities
- Opportunities to work on diverse and challenging projects
Working Hours: 10 AM – 6 PM, Sunday–Thursday
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Nutshell is a boutique branding agency that focuses on creating strategic, intentional, and purposeful branding solutions for its clients.
Company Size: With 11-50 employees, Nutshell offers a close-knit work environment where individual contributions can significantly impact the company's success.
Founded: Nutshell was founded in 2021, making it a relatively new but rapidly growing agency in the branding industry.
Company Description:
- Nutshell believes in treating branding as a craft, focusing on copy that is strategic, design that is intentional, and growth that is part of the process.
- The agency values employee input and challenges its team members to write with purpose every time.
- Nutshell works with a diverse range of clients, offering opportunities to collaborate on various branding projects.
Company Specialties:
- Branding
- Creative Copywriting
- Digital Marketing
- Campaign Development
Company Website: www.nutshellbranding.com
ASSUMPTION: Nutshell's focus on strategic branding and intentional design sets it apart from larger, more generalist agencies, offering applicants a unique opportunity to grow within a specialized environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience seeking to grow their careers in a creative and collaborative environment.
Reporting Structure: The Creative Copywriter will report directly to the Head of Copy or a similar role within the agency's creative department.
Work Arrangement: This is an on-site role, requiring the candidate to work from Nutshell's office in Sheikh Zayed, Giza, Egypt.
Growth Opportunities:
- As Nutshell continues to grow, there may be opportunities for the right candidate to take on more responsibility, such as mentoring junior team members or leading projects.
- The agency's focus on professional development may provide opportunities for the Creative Copywriter to expand their skills and advance their career.
ASSUMPTION: Nutshell's relatively small size and close-knit work environment may offer more opportunities for growth and impact than larger agencies, where roles may be more specialized and hierarchical.
🌍 Location & Work Environment
Office Type: Nutshell's office is a creative and collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Sheikh Zayed, Giza, Egypt
Geographic Context:
- Sheikh Zayed is a modern city located in the Giza Governorate, offering a mix of urban and suburban living.
- The city is well-connected to other parts of Greater Cairo, making it an attractive location for professionals working in the city.
- Sheikh Zayed is home to various shopping centers, restaurants, and entertainment options, providing ample opportunities for work-life balance.
Work Schedule: The Creative Copywriter will work from Sunday to Thursday, with working hours from 10 AM to 6 PM, totaling 40 hours per week.
ASSUMPTION: The work environment at Nutshell is likely to be creative, dynamic, and collaborative, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- In-person or virtual creative challenge to evaluate writing skills and portfolio
- Final interview with the Head of Copy or a similar role within the creative department
Key Assessment Areas:
- Creativity and writing skills
- Understanding of branding and advertising principles
- Ability to adapt tone and style based on brand guidelines
- Collaboration and teamwork skills
- Cultural fit and alignment with Nutshell's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a diverse portfolio showcasing your branding, advertising, or campaign copy (short- and long-form).
- Research Nutshell's clients and projects to demonstrate your understanding of the agency's work and values.
- Be prepared to discuss your creative process, writing inspirations, and how you approach brand storytelling.
ATS Keywords: Creative Copywriter, Branding, Advertising, Campaign Development, Collaboration, Attention to Detail, Storytelling, Trend Awareness, Messaging, Tone of Voice, Content Creation, Adaptability, Curiosity, Observational Skills
ASSUMPTION: Nutshell's application process is likely to be competitive, with a strong focus on assessing candidates' creative skills, cultural fit, and alignment with the agency's values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used at Nutshell may vary based on the candidate's role and the projects they work on. Familiarity with industry-standard software and a willingness to learn new tools are essential.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: Nutshell believes in treating branding as a craft, focusing on strategic, intentional, and purposeful branding solutions.
- Collaboration: The agency values open communication, teamwork, and collective problem-solving.
- Growth: Nutshell encourages continuous learning and professional development, both for its clients and its team members.
Work Style:
- Creative: The ideal candidate will be able to generate innovative ideas and think outside the box.
- Collaborative: Strong teamwork and communication skills are essential for working effectively with designers, strategists, and account managers.
- Adaptable: The Creative Copywriter should be able to adjust their tone and style based on brand guidelines and client needs.
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable adapting your writing style to fit various brand voices and platforms?
- Do you enjoy working on diverse projects and learning from your colleagues?
ASSUMPTION: Nutshell's cultural fit considerations are likely to focus on assessing candidates' creativity, adaptability, and alignment with the agency's values, as well as their ability to work effectively within a close-knit team.
⚠️ Potential Challenges
- The Creative Copywriter may need to manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- Working in a boutique agency may require the candidate to wear multiple hats and take on responsibilities beyond traditional copywriting tasks.
- The role may involve working with clients from diverse industries, requiring the candidate to quickly understand and adapt to various brand voices and messaging requirements.
- As Nutshell continues to grow, the Creative Copywriter may face increased workloads and expectations, necessitating strong time management and self-motivation skills.
ASSUMPTION: The potential challenges associated with this role are likely to be related to workload management, adaptability, and the need to wear multiple hats in a fast-paced, growing agency environment.
📈 Similar Roles Comparison
- Compared to in-house copywriting roles, this position offers the opportunity to work on a diverse range of projects and clients, providing greater variety and exposure to different industries.
- In contrast to larger advertising agencies, Nutshell's boutique size allows for closer collaboration with clients and team members, offering a more intimate and hands-on work environment.
- As a mid-level role, this position offers opportunities for growth and development, with the potential to take on more responsibility and advance one's career within the agency.
ASSUMPTION: When comparing this role to similar positions in the industry, candidates should consider the unique benefits and challenges associated with working in a boutique branding agency, such as greater variety, closer collaboration, and opportunities for growth.
📝 Sample Projects
- Developing a comprehensive brand voice and messaging framework for a new tech startup launching in the MENA region
- Creating engaging and on-brand social media content for a luxury fashion retailer, targeting Arabic-speaking audiences in the GCC
- Crafting persuasive and compelling copy for a direct mail campaign aimed at generating leads for a B2B software company
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of tasks and responsibilities the Creative Copywriter may encounter in this role. Actual projects may vary based on client needs and agency priorities.
❓ Key Questions to Ask During Interview
- Can you describe the creative process at Nutshell and how copy fits into the overall branding strategy?
- How does Nutshell support the professional development and growth of its team members?
- What is the typical team structure for a branding project, and how does the Creative Copywriter fit into this structure?
- How does Nutshell approach working with clients from diverse industries, and what resources are available to help the Creative Copywriter understand and adapt to various brand voices and messaging requirements?
- What are the most challenging aspects of working in a boutique branding agency, and how does Nutshell support its team members in overcoming these challenges?
ASSUMPTION: The key questions listed above are designed to help candidates better understand the creative process, work environment, and growth opportunities at Nutshell, as well as the unique challenges and rewards associated with working in a boutique branding agency.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nutshell job application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your creativity, adaptability, and alignment with Nutshell's values.
- Prepare a diverse portfolio showcasing your branding, advertising, or campaign copy (short- and long-form), demonstrating your ability to adapt to various brand voices and platforms.
- Research Nutshell's clients and projects to demonstrate your understanding of the agency's work and values, and be prepared to discuss your creative process and writing inspirations during the interview.
- Follow up with Nutshell one week after submitting your application to express your continued interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
