Creative Copywriter

📌 Core Information

🔹 Job Title: Creative Copywriter

🔹 Company: Royal Enfield

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-Senior level (6-8 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling copy across various platforms, from scripts to technical documents
• Collaborating with the creative team to ensure project closure from inception to creation
• Transforming ideas and concepts into engaging and compelling stories
• Adapting writing style to suit different audiences, brands, and channels
• Liaising with internal stakeholders to align with creative brand and product strategies
• Contributing to team development and participating in various work-streams

ASSUMPTION: This role requires a strong blend of traditional copywriting skills, creative problem-solving, and collaborative working. The ideal candidate will be comfortable in a fast-paced, startup-like environment and able to adapt their style and voice with ease.

📋 Key Responsibilities

✅ Create copy content across various platforms, ensuring project closure from idea initiation to creation

✅ Write copy both long and short form, ensuring quality output in line with campaign objectives and target audience

✅ Transform ideas and concepts into engaging and compelling stories

✅ Package, share, and present ideas in a logical and engaging format

✅ Evolve and maintain tone of voice to represent the brand

✅ Liaise with internal stakeholders to agree on a strategic approach and ensure alignment with both creative brand strategy and product strategy

✅ Understand the customer journey and contribute to superior customer experience through impactful communication

✅ Demonstrate a collaborative approach within the team to contribute effectively towards overall team development

ASSUMPTION: This role involves a high degree of collaboration and requires the incumbent to work effectively with various internal stakeholders.

🎯 Required Qualifications

Education: Full-time university degree, preferably in Communications or Journalism, or substantial relevant experience

Experience: 6-8 years of experience working in a similar relevant domain, with prior experience in a fast-paced, startup environment

Required Skills:

• Excellent copywriting skills
• Flair for both attention to detail and writing in a range of styles to suit different audiences
• Strong storytelling abilities
• Ability to adapt writing style for different audiences, brands, and channels
• Excellent communication and presentation skills
• Good understanding of the customer journey

Preferred Skills:

• Experience working in the motorcycle industry
• Fluency in multiple languages

ASSUMPTION: While experience in the motorcycle industry is not a strict requirement, it may provide a competitive advantage for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Estimated based on industry standards for mid-senior level copywriters in Gurugram)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Employee discounts on Royal Enfield products
• On-site gym and cafeteria

Working Hours: 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range is an estimate based on industry standards for mid-senior level copywriters in Gurugram. Actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. Royal Enfield is the oldest motorcycle brand in continuous production, with a rich history dating back to 1901.

Company Size: 5,001-10,000 employees. As a large organization, Royal Enfield offers numerous opportunities for growth and collaboration.

Founded: 1901, in England. Royal Enfield's headquarters are now located in Gurugram, India.

Company Description:

• Royal Enfield is a global motorcycle manufacturer known for its unique and distinctive modern classic bikes
• The company operates in over 60 countries with more than 3000 retail touch points globally
• Royal Enfield has three state-of-the-art manufacturing facilities based out of Chennai, India, and two technical centers in India and the UK

Company Specialties:

• Motorcycles
• Rides
• Motorcycling Gear
• Riding Community
• Motorcycling
• Royal Enfield
• Legacy
• History
• Modern Classic
• Retro Motorcycles
• Bullet 350
• Classic 350
• Himalayan 411
• Meteor 350
• Scram 411
• Continental GT 650
• Interceptor 650
• Hunter 350
• Super Meteor 650

Company Website: https://www.royalenfield.com/

ASSUMPTION: Royal Enfield's extensive global presence and rich history provide a unique opportunity for the Creative Copywriter to work on diverse projects and reach a wide audience.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for growth and development within the creative team.

Reporting Structure: The Creative Copywriter will report to the Creative Strategy Lead and work closely with the broader creative team.

Work Arrangement: On-site, with flexibility for remote work based on project demands.

Growth Opportunities:

• Progression within the creative team, such as taking on a leadership role or specializing in a specific area
• Expanding skills and knowledge in the motorcycle industry and related fields
• Gaining experience working on global marketing campaigns

ASSUMPTION: The Creative Copywriter role at Royal Enfield offers numerous opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT hub and offers numerous opportunities for professional networking and growth
• The city is well-connected by road, rail, and air, making it easily accessible from other major cities in India
• Gurugram has a diverse cultural scene, with numerous restaurants, cafes, and entertainment options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The on-site work environment at Royal Enfield's Gurugram office fosters collaboration and creativity, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Writing samples and portfolio
• Creativity and storytelling abilities
• Adaptability and versatility in writing style
• Collaboration and communication skills
• Understanding of the customer journey and brand strategy

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your versatility and creativity
• Prepare for the interview by researching Royal Enfield's brand and products, and thinking about how your skills and experience align with the company's values and goals
• Follow up after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Copywriting, Storytelling, Collaboration, Creative Solutions, User Insights, Adaptability, Communication, Customer Journey, Project Management, Attention to Detail, Versatile Writing, Strategic Approach, Engaging Content, Team Development, Presentation Skills, Brand Strategy

ASSUMPTION: Royal Enfield's recruitment process is designed to assess candidates' skills and fit for the Creative Copywriter role, with a focus on writing samples, creativity, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS)
• Project Management Tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The Creative Copywriter will be expected to use a variety of tools and technologies to create, manage, and distribute content effectively.

👔 Cultural Fit Considerations

Company Values:

• Passion for Motorcycling
• Pursuit of Perfection
• Respect for All
• Integrity in Action
• Customer Centricity

Work Style:

• Collaborative and team-oriented
• Adaptable and versatile
• Creative and innovative
• Results-driven and focused on delivering high-quality output

Self-Assessment Questions:

• Do you share Royal Enfield's passion for motorcycling and understand the brand's values?
• Are you comfortable working in a fast-paced, collaborative environment and able to adapt your style and voice as needed?
• Do you have a proven track record of delivering high-quality, engaging content that resonates with audiences?

ASSUMPTION: Royal Enfield values candidates who are passionate about motorcycling, collaborative, adaptable, and committed to delivering high-quality, engaging content.

⚠️ Potential Challenges

• Keeping up with the fast-paced, dynamic nature of the organization
• Adapting writing style to suit different audiences, brands, and channels
• Managing multiple projects and deadlines simultaneously
• Working effectively with diverse internal stakeholders

ASSUMPTION: The Creative Copywriter role at Royal Enfield presents unique challenges that require strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position requires a strong understanding of the motorcycle industry and its unique culture
• Royal Enfield's global presence and diverse product portfolio offer opportunities to work on a wide range of projects and reach a wide audience
• This role offers opportunities for professional growth and development within the creative team and the broader organization

ASSUMPTION: The Creative Copywriter role at Royal Enfield is unique in its focus on the motorcycle industry and offers numerous opportunities for professional growth and development.

📝 Sample Projects

• Developing a marketing campaign for the launch of a new motorcycle model
• Creating engaging content for Royal Enfield's social media channels, website, and other digital platforms
• Writing scripts for promotional videos and other multimedia content

ASSUMPTION: The Creative Copywriter will have the opportunity to work on a diverse range of projects that showcase their creativity, versatility, and storytelling abilities.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader creative team and the organization's goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Royal Enfield support the professional growth and development of its employees?
• What are the most challenging aspects of working in the creative team at Royal Enfield?
• How does Royal Enfield measure the success of its marketing campaigns and content initiatives?

ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best writing samples, demonstrating your versatility and creativity
• Follow up after the interview to express your appreciation and reiterate your interest in the role
• If selected for the final round, be prepared to present your portfolio and discuss your writing process and approach to storytelling

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.