Creative Copywriter - English

📌 Core Information

🔹 Job Title: Creative Copywriter - English

🔹 Company: Etihad Airways

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing engaging copy for marketing campaigns related to Etihad Airways and the Etihad Guest programme
• Collaborating with internal stakeholders to understand project requirements and objectives
• Participating in brainstorming sessions and creative workshops to generate innovative ideas and concepts
• Supporting other copywriters, managers, and graphic designers in adapting copy for different formats and platforms
• Ensuring consistency in tone, style, and messaging across all written content

ASSUMPTION: This role requires a strong understanding of loyalty programme language and the airline business to effectively communicate key messages and benefits to the audience.

📋 Key Responsibilities

✅ Develop engaging copy specifically targeted for marketing campaigns related to Etihad Airways and the Etihad Guest programme, leveraging familiarity with loyalty programme language to effectively communicate key messages and benefits to our audience.

✅ Collaborate closely with internal stakeholders to understand project requirements and objectives, providing creative input and strategic solutions to effectively promote the Etihad Guest programme and drive engagement.

✅ Participate in brainstorming sessions and creative workshops to generate innovative ideas and concepts for written content, contributing to a collaborative environment that fosters creativity and strategic thinking.

✅ Support other copywriters, managers, and graphic designers in adapting copy for different formats and platforms, enabling faster project turnaround times and facilitating in-house project completion without the need for external agencies.

✅ Ensure consistency in tone, style, and messaging across all written content related to both Etihad Airways and Etihad Guest programme, maintaining high standards of quality and professionalism.

✅ Stay informed about industry trends and best practices in loyalty programme communication and the airline business, incorporating relevant insights into copywriting strategies and approaches.

ASSUMPTION: This role may require working on multiple projects simultaneously and meeting tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in English, Communications, Marketing, or relevant field.

Experience: 5+ years of experience in copywriting, content creation, or related field, with a specialization in marketing, preferably with a focus on loyalty programmes, particularly the Etihad Guest programme.

Required Skills:

• Excellent writing and communication skills
• Strong attention to detail and proofreading skills
• Ability to work effectively in a fast-paced environment, managing multiple projects simultaneously while meeting tight deadlines
• Creative thinking and problem-solving abilities
• Knowledge of airline industry (advantageous)

Preferred Skills:

• Fluency in Arabic (advantageous)

ASSUMPTION: Candidates with experience in the airline industry or familiarity with loyalty programme language may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is AED 25,000 - 35,000 per month, based on experience and qualifications. This estimate is based on industry standards for a mid-level copywriter role in Abu Dhabi.

Benefits:

• Medical insurance
• Life insurance
• Retirement plan
• Employee discounts on Etihad flights and services

Working Hours: Full-time position with standard office hours (Sunday - Thursday, 9:00 AM - 5:30 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Etihad Airways operates in the competitive airline industry, with a focus on providing exceptional customer experiences and promoting its loyalty programme, Etihad Guest.

Company Size: Etihad Airways is a large organization with over 10,000 employees, offering ample opportunities for career growth and development.

Founded: Etihad Airways was founded in 2003 and has since grown to become one of the world's leading airlines, serving over 70 global destinations.

Company Description:

• Etihad Airways is the national airline of the United Arab Emirates, based in Abu Dhabi
• The airline is committed to providing exceptional customer service and innovative products
• Etihad Airways is recognized for its industry-leading loyalty programme, Etihad Guest

Company Specialties:

• Airline operations and services
• Loyalty programme management
• Customer experience and innovation

Company Website: etihad.com

ASSUMPTION: Etihad Airways is committed to fostering a diverse and inclusive work environment, with employees representing over 135 nationalities.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing and communications department, offering opportunities for growth and development within the organization.

Reporting Structure: The Creative Copywriter - English will report directly to the Manager of Creative Production and work closely with various internal stakeholders, including marketing managers, graphic designers, and other copywriters.

Work Arrangement: This is an on-site position, requiring the candidate to work from Etihad Airways' headquarters in Abu Dhabi. Occasional remote work may be considered for specific projects or tasks.

Growth Opportunities:

• Progression to a senior copywriter or creative manager role within the marketing and communications department
• Expansion into other areas of the business, such as product development or customer experience
• Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure

ASSUMPTION: Etihad Airways offers a range of training and development opportunities to support the growth and development of its employees.

🌍 Location & Work Environment

Office Type: Etihad Airways' headquarters is a modern, state-of-the-art facility located in Khalifa City A, Abu Dhabi. The office offers a collaborative and dynamic work environment, with ample opportunities for interaction and collaboration with colleagues.

Office Location(s): P.O. Box 35566, New Airport Road, Khalifa City A, Abu Dhabi, Abu Dhabi 35566, AE

Geographic Context:

• Abu Dhabi is the capital and second-most populous city of the United Arab Emirates
• The city is known for its modern architecture, cultural attractions, and vibrant business scene
• Abu Dhabi offers a high standard of living, with excellent amenities, infrastructure, and educational opportunities

Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday being the weekend. The workday typically runs from 9:00 AM to 5:30 PM, with a one-hour lunch break.

ASSUMPTION: Etihad Airways encourages a healthy work-life balance and offers flexible work arrangements where possible.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and a panel of stakeholders
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Writing and communication skills
• Creativity and strategic thinking
• Industry knowledge and familiarity with loyalty programme language
• Cultural fit and alignment with Etihad Airways' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous copywriting work, demonstrating your ability to craft engaging and persuasive content
• Demonstrate your understanding of the airline industry and Etihad Airways' brand in your application materials

ATS Keywords: Copywriter, English, Marketing, Loyalty Programme, Airline Industry, Creative Production, Etihad Airways, Etihad Guest, Campaign Development, Brand Communication

ASSUMPTION: Etihad Airways uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your application materials can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in everything we do
• Respect: Valuing diversity and treating everyone with kindness and courtesy
• Integrity: Acting with honesty and transparency in all our interactions

Work Style:

• Collaborative: Working closely with internal stakeholders to achieve common goals
• Innovative: Embracing creativity and continuous improvement
• Customer-focused: Prioritizing the needs and preferences of our customers in all our decisions and actions

Self-Assessment Questions:

• Do you share Etihad Airways' commitment to excellence and continuous improvement?
• Are you comfortable working in a collaborative and dynamic team environment?
• Do you have a strong customer focus and a passion for delivering exceptional experiences?

ASSUMPTION: Etihad Airways is committed to fostering a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and multiple projects
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency and adherence to Etihad Airways' style guidelines
• Adapting to the unique cultural and linguistic requirements of the Middle East and international markets
• Managing relationships with internal stakeholders and navigating organizational politics

ASSUMPTION: Etihad Airways offers comprehensive training and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• This role is similar to other copywriter positions in the marketing and communications industry, but with a specific focus on the airline and loyalty programme sectors
• Etihad Airways' in-house creative production team offers opportunities for collaboration and growth that may not be available in external agency environments
• This role may offer opportunities for career progression within the marketing and communications department or into other areas of the business

ASSUMPTION: Etihad Airways' unique position as the national airline of the United Arab Emirates presents both opportunities and challenges that are distinct from other organizations in the industry.

📝 Sample Projects

• Developing a marketing campaign to promote a new Etihad Guest programme feature or benefit
• Creating engaging and persuasive copy for Etihad Airways' website, social media channels, and email marketing campaigns
• Adapting existing copy for different formats and platforms, such as print materials, digital advertisements, or in-flight entertainment systems

ASSUMPTION: Etihad Airways offers a range of exciting and challenging projects for creative copywriters to work on, with the opportunity to make a real impact on the business.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader marketing and communications strategy for Etihad Airways and the Etihad Guest programme?
• What opportunities are there for professional development and growth within the marketing and communications department or the wider organization?
• How does Etihad Airways support work-life balance for its employees?
• What is the typical career path for someone in this role, and what are the opportunities for progression within the organization?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.etihad.com/careers/job/563602796272570-copy-writer-abu-dhabi
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the airline industry and Etihad Airways' brand
• Prepare a portfolio of your previous copywriting work, showcasing your ability to craft engaging and persuasive content for a range of marketing channels and formats
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.