Creative Copywriter

📌 Core Information

🔹 Job Title: Creative Copywriter

🔹 Company: Tabby

🔹 Location: Riyadh, KSA

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging, on-brand copy for various communications channels
• Collaborating with designers, marketers, and product teams to deliver aligned content
• Staying informed on trends in copywriting and customer engagement strategies
• Managing multiple projects and adapting based on data-driven insights

ASSUMPTION: This role requires a strong bilingual candidate with a background in creative writing and a keen eye for detail.

📋 Key Responsibilities

✅ Write engaging, on-brand copy for CRM communications—emails, push notifications, SMS, and in-app messages

✅ Assist with social media copy, crafting witty, scroll-stopping content across platforms

✅ Develop weekly ad copy that speaks directly to Tabby’s audience and drives action

✅ Proofread copy to ensure high-quality output even under tight deadlines

✅ Brainstorm and collaborate with teams to deliver copy that’s fresh, relevant, and aligned with the brand voice

✅ Get creative with out-of-home campaigns, website messaging, and paid ads, crafting compelling ideas that capture attention and drive engagement

✅ Stay informed on the latest trends in copywriting, social media, and customer engagement strategies, applying these insights to optimize campaigns

ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field

Experience: 2-3 years of experience writing in both Arabic and English

Required Skills:

• Bilingual proficiency in Arabic and English
• Strong creative writing skills with a witty and engaging tone
• Sharp eye for detail and high-quality output
• Comfortable with CRM and creating effective copy for various communication channels
• Social media savvy with the ability to craft sharp, on-trend copy
• Highly organized with the ability to manage multiple projects and adapt based on data-driven insights

Preferred Skills:

• Experience in e-commerce, fintech, or digital-first brands
• Familiarity with the GCC market, especially Saudi Arabia

ASSUMPTION: Candidates with experience in the GCC market and familiarity with local trends may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 12,000 - 18,000 per month (Based on experience level and industry standards for the GCC region)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Generous vacation policy
• Flexible working hours

Working Hours: Full-time, 40 hours per week, with flexibility for remote work when needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the GCC region and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2020

Company Description:

• Tabby creates financial freedom in the way people shop, earn, and save by reshaping their relationship with money
• Over 14 million users choose Tabby to stay in control of their spending and make the most out of their money
• Over 40,000 global brands and small businesses use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores

Company Specialties:

• Flexible payments
• Financial technology
• E-commerce

Company Website: tabby.ai

ASSUMPTION: Tabby is a fast-growing fintech company with a strong focus on innovation and customer experience.

📊 Role Analysis

Career Level: Junior

Reporting Structure: Reports directly to Nurah Rashed, Brand Studio Manager

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

• Progression to a mid-level or senior copywriter role
• Expanding responsibilities based on performance and company growth
• Potential to work on high-impact projects and campaigns

ASSUMPTION: This role offers opportunities for growth and development within the company, as Tabby continues to expand its user base and brand presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Riyadh, KSA, and Dubai, UAE

Geographic Context:

• Riyadh, KSA: A bustling city with a mix of traditional and modern culture, offering a wide range of amenities and entertainment options
• Dubai, UAE: A global hub for business and tourism, with a diverse population and vibrant cultural scene

Work Schedule: Full-time, 40 hours per week, with flexibility for remote work when needed

ASSUMPTION: The work environment at Tabby is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Writing samples and portfolio
• Cultural fit and alignment with Tabby's values
• Problem-solving skills and adaptability
• Understanding of the GCC market and local trends

Application Tips:

• Tailor your resume and cover letter to highlight your creative writing skills and experience with CRM and social media copy
• Prepare a portfolio showcasing your best work, including both Arabic and English samples
• Research Tabby's brand voice and values to ensure your application aligns with their company culture
• Follow up after submitting your application to express your interest in the role

ATS Keywords: Creative Copywriter, Bilingual, Arabic, English, CRM, Social Media, Project Management, Data-Driven Insights, Engagement Strategies

ASSUMPTION: The application process at Tabby is competitive, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Inclusive

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-informed decision-making
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you incorporate customer feedback into your copywriting process?
• Can you provide an example of a time when you had to adapt your writing style to fit a specific brand voice or audience?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Candidates who demonstrate a strong fit with Tabby's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing the needs of various stakeholders, including customers, designers, and marketers
• Keeping up with the latest trends in copywriting and customer engagement strategies

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to adapt and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Junior Copywriter vs. Content Writer: While both roles involve creating engaging content, a Junior Copywriter focuses more on marketing and advertising materials, while a Content Writer may be more focused on blog posts, articles, and other informational content.
• GCC market context: Understanding the unique cultural and linguistic nuances of the GCC market is crucial for success in this role, as it requires creating content that resonates with local audiences.
• Career path comparison: A Junior Copywriter can progress to a mid-level or senior role within the company, with opportunities to expand their responsibilities and take on more strategic projects.

ASSUMPTION: Candidates should research similar roles and the GCC market to better understand the unique requirements and opportunities of this position.

📝 Sample Projects

• Developing a series of engaging email campaigns to promote a new product launch
• Creating a social media calendar that incorporates local trends and cultural references
• Collaborating with designers to create visually appealing ad campaigns that drive customer engagement

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to create engaging, on-brand content.

❓ Key Questions to Ask During Interview

• How does Tabby ensure that its copy remains consistent and on-brand across multiple channels and platforms?
• Can you describe the team structure and how the Brand Studio collaborates with other departments?
• How does Tabby incorporate customer feedback into its copywriting process?
• What opportunities are there for professional development and growth within the Brand Studio?
• How does Tabby support its employees in maintaining a healthy work-life balance?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your creative writing skills and experience with CRM and social media copy
• Prepare a portfolio showcasing your best work, including both Arabic and English samples
• Research Tabby's brand voice and values to ensure your application aligns with their company culture
• Follow up after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.