Creative Copywriter (m/f/d)

📌 Core Information

🔹 Job Title: Creative Copywriter (m/f/d)

🔹 Company: Usercentrics GmbH

🔹 Location: Lisbon, Portugal (Hybrid: Minimum 2-3 days a week from the office)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading ideation and concept development for integrated marketing campaigns
• Writing and editing compelling, audience-first copy across various touchpoints
• Collaborating with cross-functional teams and external agencies to ensure messaging is on-strategy, on-brand, and conversion-smart
• Translating complex tech and privacy concepts into clear, relatable, human stories
• Keeping a pulse on cultural moments, platform trends, and storytelling innovations

ASSUMPTION: This role requires a strong conceptual thinker who can adapt their tone of voice to different formats, audiences, and strategic objectives. Experience in a startup, growing tech company, creative agency, or digital publication is beneficial.

📋 Key Responsibilities

✅ Lead ideation and concept development for integrated marketing campaigns, from launch moments to always-on content

✅ Write and edit compelling, audience-first copy across a wide range of touchpoints: video scripts, social posts, web pages, and more

✅ Partner with design, motion, and video teams to craft creative concepts that come alive across mediums

✅ Collaborate closely with brand, product marketing, and demand gen teams and external agencies to ensure messaging is on-strategy, on-brand, and conversion-smart

✅ Translate complex tech and privacy concepts into clear, relatable, human stories that resonate with marketers and business leaders

✅ Contribute to the evolution of our brand voice, making it smarter, bolder, and more distinctive as we grow

✅ Keep a pulse on cultural moments, platform trends, and storytelling innovations to keep our creative fresh, relevant, and high-impact

ASSUMPTION: This role involves working on various projects simultaneously, requiring strong organizational skills and the ability to manage multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 4+ years of copywriting experience, ideally in a startup, growing tech company, creative agency, or digital publication

Required Skills:

• Proven ability to think big, move fast, and adapt tone of voice to different formats, audiences, and strategic objectives
• Strong understanding of content performance metrics and how to write with results in mind without compromising creativity
• Confidence in presenting ideas and receiving feedback with openness and curiosity
• Self-starter mindset: proactive, resourceful, and comfortable navigating ambiguity
• Endless curiosity: always wondering what’s new, how things work, what’s going on, and why, and sharing what you learn

Preferred Skills:

• Experience building campaigns and working with creative teams and agencies, including briefing, ideation, and executional support
• Experience with brand storytelling frameworks, editorial content, or creative development for video-first or social-led campaigns

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the international nature of the company and the need to communicate effectively with global teams and stakeholders.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level copywriter role in Lisbon)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours
• Hybrid working model
• Regular team events on-site and online

Working Hours: Full-time (40 hours per week) with flexible hours and the possibility of workcations (in accordance with company policy)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on consent management platforms (CMP) and privacy solutions

Company Size: Medium (201-500 employees), offering a dynamic and growing work environment with ample opportunities for professional development

Founded: 2017, with a mission to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice

Company Description:

• Usercentrics is a global leader in consent management platforms (CMP), helping businesses collect, manage, and document user consents on websites and apps while achieving full compliance with global privacy regulations
• The company follows its vision to build a world where user privacy enables a thriving digital ecosystem and provides privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice
• Usercentrics is a pioneer in Privacy-Led Marketing, a new way to build customer trust and deliver value through transparency, consented choices, and user control

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, SaaS, Compliance, CMP, Data Protection, RegTech, CCPA, LGPD, DMA, Google Consent Mode, Google Certified CMP, App Privacy, Game Privacy, Multi-platform privacy compliance, Consent-led marketing, Privacy-led marketing, Cookieless, Server-side tagging, Server-side tracking, and the future of measurement

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is a fast-growing company with a strong focus on innovation and continuous improvement, offering a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and take on more responsibilities as the company expands

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with various teams, including brand, product marketing, demand gen, design, motion, and video teams, as well as external agencies

Work Arrangement: Hybrid, with a minimum of 2-3 days a week from the office in Lisbon

Growth Opportunities:

• As Usercentrics continues to grow, there will be opportunities for the creative copywriter to take on more responsibilities and potentially lead a team in the future
• The company encourages professional development and offers a personal development budget to support employees' growth
• Working in a fast-paced, innovative environment provides ample opportunities to learn and expand one's skillset

ASSUMPTION: The creative copywriter will have the opportunity to work on various projects and campaigns, allowing them to gain diverse experience and grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort

Office Location(s): Lisbon, Portugal (Sendlinger Straße 7, Munich, Germany; Italská 67, Prague, Czech Republic; Kochsgade 31d, Odense, Denmark; Dannebrogsgade 31d, Copenhagen, Denmark)

Geographic Context:

• Lisbon, Portugal: A vibrant, multicultural city with a mild climate, known for its historic sites, vibrant nightlife, and delicious food
• Portugal: A member of the European Union with a strong focus on innovation, technology, and entrepreneurship

Work Schedule: Full-time (40 hours per week) with flexible hours and the possibility of workcations (in accordance with company policy)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, enabling employees to enjoy the best of both worlds: the collaborative office environment and the flexibility of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department to discuss the role and answer any questions
• Creative assignment to assess the candidate's skills and fit for the role
• Final interview with the Marketing Manager and potentially other team members

Key Assessment Areas:

• Portfolio and creative samples showcasing the candidate's conceptual thinking and craft across multiple formats and platforms
• Ability to think strategically and write with clarity, wit, and purpose, balancing creativity with performance
• Strong understanding of content performance metrics and how to write with results in mind without compromising creativity
• Confidence in presenting ideas and receiving feedback with openness and curiosity
• Self-starter mindset: proactive, resourceful, and comfortable navigating ambiguity
• Endless curiosity: always wondering what’s new, how things work, what’s going on, and why, and sharing what you learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare a portfolio showcasing your best work, demonstrating your ability to think big, move fast, and adapt your tone of voice to different formats, audiences, and strategic objectives
• Be ready to discuss your creative process, how you approach briefs, and how you collaborate with teams and stakeholders
• Research Usercentrics and the role of a creative copywriter to show your enthusiasm and understanding of the company and the position

ATS Keywords: Copywriting, creative thinking, campaign development, collaboration, content strategy, brand storytelling, social media, video production, editing, marketing, communication, adaptability, curiosity, performance metrics, presentation skills, proactivity

ASSUMPTION: Usercentrics uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, or Jira)
• Design and prototyping tools (e.g., Sketch, Figma, or Adobe XD)
• Writing and collaboration tools (e.g., Google Docs, Microsoft Word, or Dropbox Paper)
• Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand. Familiarity with relevant industry-standard tools is expected.

👔 Cultural Fit Considerations

Company Values:

• User-centric: Always prioritize the user's needs and preferences
• Trustworthy: Build trust through transparency, honesty, and integrity
• Innovative: Embrace continuous learning and improvement
• Collaborative: Work together to achieve common goals and support each other's growth

Work Style:

• Dynamic and fast-paced, with a focus on agility and adaptability
• Collaborative and team-oriented, with a strong emphasis on open communication and feedback
• Data-driven and results-oriented, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• Do you align with Usercentrics' user-centric approach to marketing and privacy?
• Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
• Do you thrive in a collaborative setting and enjoy working with cross-functional teams?

ASSUMPTION: Usercentrics values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. The company seeks individuals who are passionate about their work, curious, and eager to learn and grow.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities effectively
• Collaborating with various teams and stakeholders may necessitate strong communication and project management skills
• Keeping up with cultural moments, platform trends, and storytelling innovations may require continuous learning and adaptation
• Working in a hybrid environment may present unique challenges in terms of communication and collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive, adaptable mindset.

📈 Similar Roles Comparison

• Compared to other creative copywriter roles, this position offers the opportunity to work on a wide range of projects and campaigns, allowing for diverse experience and growth
• Usercentrics' focus on Privacy-Led Marketing sets it apart from other companies, providing a unique context for creative copywriting
• As a mid-sized, growing company, Usercentrics offers ample opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique blend of creative and strategic challenges, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand voice guide to ensure consistency across all touchpoints and platforms
• Creating a series of social media campaigns to raise awareness about Usercentrics' Privacy-Led Marketing approach
• Writing and producing a brand or product video to showcase Usercentrics' solutions and their impact on businesses and users

ASSUMPTION: These sample projects are intended to illustrate the types of creative challenges the creative copywriter may face in this role. The actual projects may vary depending on the company's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Usercentrics support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Usercentrics approach work-life balance and employee well-being?
• What are the most rewarding and challenging aspects of working at Usercentrics, according to current employees?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and shows that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Usercentrics job portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare a portfolio showcasing your best work, demonstrating your ability to think big, move fast, and adapt your tone of voice to different formats, audiences, and strategic objectives
• Be ready to discuss your creative process, how you approach briefs, and how you collaborate with teams and stakeholders
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.