📌 Core Information
🔹 Job Title: Creative Design Lead
🔹 Company: Immutable
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full Time Permanent
🔹 Category: Design
🔹 Date Posted: 2025-05-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Defining and protecting Immutable’s visual and emotional identity across all touchpoints
- Collaborating with product, growth, and design teams to push the boundaries of web3 gaming design
- Developing and scaling brand systems across multiple digital products and touch points
- Creative directing digital advertising and social campaigns
- Pioneering AI-augmented creativity to generate immersive experiences
ASSUMPTION: This role requires a high level of creativity and strategic thinking to unify diverse design elements into a cohesive brand narrative.
📋 Key Responsibilities
✅ Define and protect Immutable’s end-to-end brand universe, including illustration, imagery, motion, and sonic identity across all products and touch points
✅ Deliver brand and design systems, co-creating the product vision to ensure UI patterns feel delightfully on-brand at scale
✅ Supercharge studio assets with AI, transforming art into immersive experiences
✅ Define and evolve brand and motion systems to deliver emotionally impactful experiences across products
✅ Prototype next-gen interactions, like interactive NFT previews and procedural animation for digital assets
✅ Pioneer AI-augmented creativity using tools like Runway to generate sound/motion variants and curate them into scalable systems
✅ Ensure motion design scales consistently across products using shared libraries and principles
ASSUMPTION: This role involves a mix of creative direction, hands-on design work, and collaboration with various teams to achieve a cohesive brand experience.
🎯 Required Qualifications
Education: Bachelor's degree in Design or a related field
Experience: Minimum 10 years of experience in design with a strong focus on consumer products
Required Skills:
- Expertise in motion design and emotional UX, with a portfolio showcasing exceptional craft
- Proven experience developing and scaling brand systems across multiple digital products and touch points
- Proven experience creative directing digital advertising and social campaigns
- Experience designing end-to-end brand identity systems, including sonic, visual, and interactive components
- Ability to push the boundaries to drive next-gen immersive experiences using tools like generative AI or procedural animation
- Strong track record of working across teams to align brand, product, growth, and social into a cohesive design language
- Experience leading creative teams and mentoring designers while maintaining high executional standards
- Comfortable using generative and AI-assisted tools to enhance creative workflows and accelerate iteration
- Excellent communication skills and the ability to clearly articulate design decisions rooted in user feedback, brand cohesion, and data
Preferred Skills:
- A passion for gaming and/or web3
ASSUMPTION: Candidates with a strong portfolio demonstrating their creative vision and experience in brand development will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD $180,000 - $220,000 per annum (Based on experience and market rates for senior design roles in Australia)
Benefits:
- Competitive salaries and contributions
- Employee Stock Options
- Medical and 401K Insurance (for US employees)
- Work From Home Allowance (USD $500)
- Internet Allowance (USD $600 per annum)
- Growth and Development Support (up to USD $1,350 per annum)
- Free online courses via Udemy
- Health and Wellbeing Allowance (USD $800 per year)
- Unlimited counselling through EAP Service
- ClassPass Subsidy and discounted rate, including a 1-year free membership to Breethe
- Paid Leave for New Parents (12 weeks for primary carer, 6 weeks for secondary carer)
- Additional Paid Leave Days (2 days at the end of the year and a paid day off for birthday)
Working Hours: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market rates for senior design roles in Australia. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Immutable is a global technology company powering the leading platform for building games on Ethereum and a global leader in web3 game development and publishing.
Company Size: 201-500 employees (As of 2025)
Founded: 2018
Company Description:
- Immutable is on a mission to build the future of gaming by redefining how games are played and discovered.
- The company has raised more than AUD $300M+ and has a valuation of AUD $3.5 billion.
- Immutable consists of the Immutable Platform and Immutable Games, with leading titles like Gods Unchained and Guild of Guardians.
Company Specialties:
- Web3 gaming
- Blockchain technology
- Game development and publishing
Company Website: https://immutable.com/
ASSUMPTION: Immutable is a fast-growing company with ambitious plans to expand its gaming portfolio and global presence.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Chief Product Officer and leads a team of designers.
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on cutting-edge web3 gaming projects
- Chance to shape the future of gaming and digital ownership
ASSUMPTION: This role offers significant growth potential as Immutable continues to expand its gaming portfolio and global presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): King St, Sydney, New South Wales, AU
Geographic Context:
- Sydney is the largest city in Australia and offers a vibrant cultural scene, beautiful beaches, and a high quality of life.
- The office is located in the heart of Sydney's CBD, with easy access to public transportation, shops, and restaurants.
- Sydney has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and remote work, catering to different work styles.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Design challenge or case study presentation
- On-site or video interview with the hiring manager and team members
- Final interview with the Chief Product Officer
Key Assessment Areas:
- Portfolio review and design challenge/case study presentation
- Cultural fit and alignment with Immutable's values
- Problem-solving skills and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a design challenge or case study that demonstrates your creative vision and problem-solving skills
- Research Immutable's products and values to show your enthusiasm and understanding of the company
- Be prepared to discuss your experience with AI-assisted design tools and your approach to integrating AI into your creative workflow
ATS Keywords: Creative Lead, Design, Brand Systems, Motion Design, Emotional UX, Web3 Gaming, AI-Assisted Design
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creative vision, technical skills, and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Sketch or Figma
- Runway ML or other AI-assisted design tools
- Prototyping tools (e.g., InVision, Adobe XD)
ASSUMPTION: Candidates should have experience with industry-standard design tools and be open to exploring AI-assisted design tools to enhance their creative workflows.
👔 Cultural Fit Considerations
Company Values:
- User-focused
- Innovative
- Collaborative
- Ambitious
- Inclusive
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- User-centric and data-driven
- Adaptable and open to new ideas
Self-Assessment Questions:
- How do you align with Immutable's values, and how have you demonstrated these values in your previous roles?
- How do you approach integrating user feedback and data into your design process?
- Can you provide an example of a time when you pushed the boundaries of web3 gaming design using AI-assisted tools?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Immutable's values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, growing company
- Balancing creative vision with technical constraints and user needs
- Keeping up with the latest trends and innovations in web3 gaming and design
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a team, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on unifying the brand experience across multiple web3 gaming products and touchpoints
- Unlike traditional gaming companies, Immutable's focus on web3 gaming presents unique design challenges and opportunities
- Candidates with experience in both brand development and web3 gaming design will have a competitive edge
ASSUMPTION: This role offers a unique opportunity to shape the future of web3 gaming design and establish Immutable as a category-defining leader in the space.
📝 Sample Projects
- Redesigning the user interface for a web3 gaming platform to improve usability and engagement
- Developing a brand identity system for a new web3 gaming project, including visual, motion, and sonic elements
- Creating interactive NFT previews and procedural animation for digital assets to enhance the user experience
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached the unique challenges and opportunities presented by web3 gaming design.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product and brand strategy for Immutable?
- What are the biggest challenges facing the design team in the next 6-12 months, and how can this role help address them?
- How does Immutable support the professional development and growth of its designers?
- What is the team's approach to integrating user feedback and data into the design process?
- How does Immutable measure the success of its design projects, and how can this role contribute to that success?
ASSUMPTION: Candidates should be prepared to ask insightful questions that demonstrate their understanding of the role and their commitment to driving success for the team and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your relevant experience and skills for this role
- Prepare a design challenge or case study that demonstrates your creative vision and problem-solving skills
- Research Immutable's products and values to show your enthusiasm and understanding of the company
- Prepare for phone or video screens, design challenges, and interviews with the Talent Acquisition team, hiring manager, and team members
- Follow up with the hiring manager after your final interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
