📌 Core Information
🔹 Job Title: Creative Designer, GTM
🔹 Company: Crocs, Inc.
🔹 Location: Broomfield, Colorado, United States
🔹 Job Type: Full-Time, Hybrid (Collaborator - 4 days on-site)
🔹 Category: Corporate
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and executing seasonal campaigns across Crocs' mainline product portfolio
- Collaborating with global cross-functional teams to create compelling visual stories
- Developing campaign guidelines and creative execution for various marketing channels
- Working on multiple concurrent projects while maintaining high standards of quality and creativity
- Thriving in a fast-paced, collaborative environment
ASSUMPTION: This role requires a strong background in graphic design, with a focus on advertising and campaign development. Familiarity with global brands and experience working with cross-functional teams is beneficial.
📋 Key Responsibilities
✅ Translate campaign creative briefs into innovative approaches to convey brand, product, or promotional stories through high-level strategic thinking
✅ Create innovative visual design across all customer touch-points, consistent with brand standards
✅ Collaborate with internal stakeholders to ensure that designs are consistent across campaigns, including:
- Designing visual systems that conform to channel layout best practices
- Designing and building responsive site assets and other digital-friendly layouts
- Designing and building retail assets, understanding and implementing print best practices
- Designing with accessibility and usability in mind
- Building reusable asset libraries, including design systems, typography, color palette, graphic elements, grid systems, and motion behaviors
✅ Work on multiple concurrent projects while maintaining the highest standards of quality and creativity
✅ Ability to work under pressure and tight deadlines
✅ Successfully present creative work to internal and external stakeholders
✅ Ability to express creative strategic POV in a collaborative and professional manner
✅ Ability to professionally give and receive feedback
✅ Maintain a problem-solving and solutions-oriented mindset
✅ Deliver files efficiently, promptly, and within approved deadlines
✅ Demonstrate a willingness to learn and be receptive to coaching
✅ Support brand initiatives diligently, regardless of scope
ASSUMPTION: This role requires a strong understanding of the creative process, from concept development to final execution. Excellent communication and collaboration skills are essential for working with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in Graphic Design or similar degree (i.e., Advertising Design or Communications Design)
Experience: At least 2+ years related experience in advertising design
Required Skills:
- Proficient in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with digital design
- Experience with print design
- Ability to marry creative concept to design
Preferred Skills:
- Experience with video and animation design
- Experience on set photo and/or video production
ASSUMPTION: Candidates should have a strong portfolio demonstrating their ability to translate creative concepts into compelling visual designs across various marketing channels.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Medical, dental, and vision coverage
- Life and AD&D insurance
- Short and long-term disability coverage
- Paid time off
- Employee assistance program
- 401k program with company match
- Additional voluntary benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level graphic designer with 2-5 years of experience in the retail apparel and fashion industry. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002 (as Crocs, Inc.)
Company Description:
- Crocs, Inc. is a global leader in the casual footwear industry, offering a wide range of comfortable, stylish, and innovative footwear options
- The company is committed to creating a positive impact through sustainable, transparent, and socially conscious business practices
- Crocs, Inc. fosters an inclusive work environment that celebrates diversity, equity, and belonging, with a focus on employee growth and development
Company Specialties:
- Casual footwear design and manufacturing
- Global brand management
- Retail and wholesale channel management
- E-commerce and digital marketing
- Sustainability and social responsibility initiatives
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company in the retail apparel and fashion industry, with a strong global presence and a reputation for innovation and comfort. The company's commitment to sustainability and social responsibility makes it an attractive employer for socially conscious job seekers.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Creative Designer, GTM will report directly to the Senior Creative Director, Global Creative Studio
Work Arrangement: Hybrid (Collaborator - 4 days on-site, with flexibility for remote work)
Growth Opportunities:
- Potential advancement to Senior Creative Designer or similar roles within the Global Creative Studio
- Opportunities to work on high-profile campaigns and collaborate with global teams
- Access to learning and development resources to support career growth and skill development
ASSUMPTION: This role offers significant growth potential within the Global Creative Studio and the broader organization. Candidates should be proactive in seeking out opportunities for professional development and advancement.
🌍 Location & Work Environment
Office Type: Hybrid (Collaborator - 4 days on-site)
Office Location(s): Broomfield, Colorado, United States
Geographic Context:
- Broomfield is a suburb of Denver, Colorado, with a population of approximately 69,000 people
- The area offers a mix of urban and outdoor recreational opportunities, with easy access to the Rocky Mountains
- Colorado is known for its vibrant arts and culture scene, with numerous museums, galleries, and music venues
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or portfolio review with the hiring manager
- Final interview with the Senior Creative Director, Global Creative Studio
Key Assessment Areas:
- Creative problem-solving skills
- Ability to translate creative briefs into innovative designs
- Collaboration and communication skills
- Technical proficiency in Figma and Adobe Creative Suite
- Understanding of brand guidelines and channel-specific design requirements
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit
- Be ready to discuss your design process and how you approach creative challenges
- Demonstrate your understanding of the Crocs brand and its target audience
ATS Keywords: Graphic Design, Advertising Design, Digital Design, Print Design, Video Design, Animation Design, Figma, Adobe Creative Suite, Creative Concept, Brand Style Guides, Collaboration, Problem Solving, Usability, Accessibility, Responsive Design, Campaign Development
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on creative problem-solving skills and relevant experience. Candidates should be prepared to showcase their portfolio and discuss their design process in detail.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
ASSUMPTION: This role requires proficiency in Figma and Adobe Creative Suite, with a strong preference for candidates who have experience working with project management tools in a collaborative environment.
👔 Cultural Fit Considerations
Company Values:
- Be Comfortable
- Be True to You
- Be Curious
- Be Kind
- Be Together
Work Style:
- Collaborative and inclusive
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do your personal values align with Crocs' company values?
- Are you comfortable working in a fast-paced, collaborative environment?
- How do you approach continuous learning and professional development?
- How do you incorporate sustainability and social responsibility into your work?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Crocs, Inc., with a focus on collaboration, curiosity, and a commitment to sustainability and social responsibility.
⚠️ Potential Challenges
- Managing multiple concurrent projects with tight deadlines
- Working with a diverse range of stakeholders, including global teams and external partners
- Adapting to changes in campaign briefs or creative direction
- Keeping up with industry trends and best practices in graphic design
- Balancing on-site collaboration with remote work responsibilities
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Creative Designer, GTM vs. Senior Graphic Designer: The Creative Designer, GTM role focuses on campaign development and execution, while the Senior Graphic Designer role may involve more strategic and leadership responsibilities
- Industry-specific context: The retail apparel and fashion industry is highly competitive, with a strong focus on innovation and brand differentiation
- Career path comparison: This role offers significant growth potential within the Global Creative Studio and the broader organization, with opportunities to advance to senior-level positions or specialize in specific areas of interest
ASSUMPTION: Candidates should consider their long-term career goals and how this role fits into their overall professional development plan.
📝 Sample Projects
- Developing a comprehensive brand style guide for a new product line
- Creating a responsive website design that showcases a wide range of products and promotions
- Designing a print advertising campaign that targets multiple customer segments
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the level of creativity required for this role. Candidates should be prepared to discuss their approach to similar projects and how they would adapt their designs to meet the specific needs of the Crocs brand.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall structure of the Global Creative Studio?
- What are the most challenging aspects of working on global campaigns?
- How does Crocs support the professional development of its creative team members?
- What are the key priorities for the first 90 days in this role?
- How does Crocs measure the success of its creative campaigns?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team dynamics, and the company's approach to creative development and measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit
- Be ready to discuss your design process and how you approach creative challenges
- Demonstrate your understanding of the Crocs brand and its target audience
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
