Creative Director

📌 Core Information

🔹 Job Title: Creative Director

🔹 Company: Live it Up

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Creative & Design

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Owning brand and creative strategy for Live it Up, a high-growth startup focused on natural supplements and healthy living.
• Conceptualizing, designing, and directing static, motion, and UGC-style assets across the marketing funnel.
• Building and leading a creative team, blending in-house talent with trusted freelancers.
• Partnering cross-functionally with Product, Growth, and Retention teams to drive conversion and evolve the brand experience.
• Balancing art and analytics by testing, learning, and iterating creative based on performance metrics.

ASSUMPTION: This role requires a strong creative visionary who can translate complex brand positioning and customer insights into engaging visual experiences that drive results.

📋 Key Responsibilities

✅ Own brand and creative strategy, translating brand positioning, customer insights, and our mission into stand-out creative experiences across the full marketing funnel—from paid ads and packaging to 360 video campaigns.

✅ Get hands-on with creative work, including concepting, storyboarding, designing, and editing static, motion, and UGC-style assets.

✅ Build and lead a creative team, hiring and mentoring talent while managing freelancers.

✅ Partner cross-functionally with Product, Growth, and Retention teams to drive conversion, make packaging pop, and evolve the brand experience across the customer lifecycle.

✅ Balance art and analytics by testing, learning, and iterating creative based on performance metrics.

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and a strong understanding of both the brand and its customers.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field (or equivalent experience).

Experience: 5-10 years of experience in creative roles, with a strong portfolio demonstrating success in scaling DTC or e-commerce brands.

Required Skills:

• Proven expertise in creative direction, brand strategy, and design.
• Experience leading creative teams and managing freelancers.
• Strong creative instincts backed up by customer research, performance metrics, and a passion for testing.
• Ability to thrive in fast-paced, 0→1 environments and enjoy creative sprints.
• Familiarity with A/B testing and optimizing creative based on performance data.

Preferred Skills:

• Experience with motion graphics and UGC-style content.
• Background working with wellness or supplement brands.

ASSUMPTION: Candidates with a diverse background in both agency and in-house roles, as well as a strong portfolio demonstrating their ability to scale brands, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $190,000 USD per year (estimated base salary range for candidates located in the United States). The final compensation will be determined based on various factors, including the candidate's skills, experience, and relevant certifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO and company-wide holidays
• Professional development opportunities

Working Hours: Full-time, with a flexible schedule and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final compensation may vary based on the candidate's qualifications and the company's assessment of their fit for the role.

📌 Applicant Insights

🔍 Company Context

Industry: Live it Up operates in the natural supplements and wellness industry, focusing on holistic health and vibrant living.

Company Size: As an early-stage, high-growth startup, Live it Up offers a dynamic and fast-paced work environment with ample opportunities for growth and impact.

Founded: Live it Up was founded in 2023, with a mission to give nutrition its color back and make a healthy lifestyle accessible to everyone.

Company Description:

• Live it Up is dedicated to rewriting the script on healthy living by focusing on vibrant bodies and minds.
• The company offers natural supplement powders crafted from real superfoods, with its best seller being Super Greens.
• Live it Up aims to bridge the nutrition gap faced by 90% of American adults who are not eating the official daily recommended dosage of greens.

Company Specialties:

• Natural supplements
• Holistic health and wellness
• E-commerce and DTC marketing
• Brand strategy and creative direction

Company Website: letsliveitup.com

ASSUMPTION: Live it Up's focus on natural, holistic health and wellness positions it as a unique and innovative player in the supplement industry.

📊 Role Analysis

Career Level: This role is suited for a mid- to senior-level creative professional with a proven track record in scaling DTC or e-commerce brands.

Reporting Structure: The Creative Director will report directly to the CEO and will be responsible for building and leading the creative team.

Work Arrangement: This is a full-time, remote position with a flexible schedule and the opportunity for creative sprints and collaboration with cross-functional teams.

Growth Opportunities:

• As an early-stage startup, Live it Up offers ample opportunities for growth and advancement as the company expands.
• The Creative Director will have the chance to shape the brand's visual identity and make a significant impact on its success.
• This role provides the opportunity to build and lead a creative team, fostering professional growth and development.

ASSUMPTION: The Creative Director will play a critical role in Live it Up's growth and success, with the potential to shape the brand's visual identity and lead a talented creative team.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): United States (remote)

Geographic Context:

• Live it Up operates in the United States, with a remote-first work culture that allows for flexibility and work-life balance.
• The company's focus on natural supplements and holistic health caters to a diverse and health-conscious customer base.
• The United States offers a large and growing market for wellness and supplement products.

Work Schedule: Full-time, with a flexible schedule and the opportunity for creative sprints and collaboration with cross-functional teams.

ASSUMPTION: The fully remote work environment at Live it Up offers candidates the opportunity to work from anywhere in the United States, fostering a diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Creative challenge or case study presentation
• Final interview with the CEO

Key Assessment Areas:

• Creative portfolio and problem-solving skills
• Brand strategy and creative direction
• Leadership and team management abilities
• Adaptability and cultural fit within the company

Application Tips:

• Tailor your resume and portfolio to highlight your experience in scaling DTC or e-commerce brands.
• Prepare a creative challenge or case study presentation that demonstrates your ability to translate brand positioning and customer insights into engaging visual experiences.
• Research Live it Up's mission and values to ensure a strong cultural fit and alignment with the company's goals.

ATS Keywords: Creative Direction, Brand Strategy, Design, Team Leadership, Cross-Functional Collaboration, A/B Testing, E-commerce, DTC Marketing, Motion Graphics, User-Generated Content, Performance Metrics, Customer Research, Fast-Paced Environment, Creative Concepting, Storyboarding, Editing

ASSUMPTION: The interview process at Live it Up will focus on assessing the candidate's creative problem-solving skills, brand strategy expertise, and cultural fit within the company.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Sketch or Figma for UI/UX design
• Project management tools (Asana, Trello, Jira)
• Communication and collaboration tools (Slack, Google Workspace)

ASSUMPTION: The Creative Director should be proficient in industry-standard design tools and comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Holistic health and wellness
• Innovation and creativity
• Transparency and collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Data-driven and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you incorporate holistic health and wellness into your daily life?
• Describe a time when you had to balance art and analytics to drive results.
• How do you approach building and leading a creative team in a fast-paced environment?

ASSUMPTION: Candidates who align with Live it Up's values and work style will be most successful in this role, as they will be able to thrive in the company's fast-paced and collaborative environment.

⚠️ Potential Challenges

• Balancing the demands of creative direction with hands-on design work.
• Managing a remote team and fostering collaboration in a virtual environment.
• Adapting to the fast-paced and ever-changing nature of a high-growth startup.
• Ensuring brand consistency across various marketing channels and customer touchpoints.

ASSUMPTION: The Creative Director should be comfortable with ambiguity and adaptable to change, as well as skilled in managing multiple priorities and deadlines.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position offers the opportunity to build and shape a brand from the ground up.
• Compared to in-house roles at larger organizations, this role provides more autonomy and the chance to make a significant impact on the company's success.
• Career-wise, this role offers the potential to grow with the company and take on additional responsibilities as Live it Up expands.

ASSUMPTION: Candidates should consider the unique opportunities and challenges that come with working at an early-stage startup, as well as the potential for growth and impact in this role.

📝 Sample Projects

• Reimagining the packaging design for Live it Up's Super Greens product to better reflect the brand's mission and values.
• Conceptualizing and executing a 360 video campaign to showcase the brand's commitment to holistic health and wellness.
• Developing a user-generated content strategy to engage customers and build brand loyalty.

ASSUMPTION: The Creative Director should be prepared to tackle a wide range of projects, from packaging design and advertising campaigns to user-generated content strategies and beyond.

❓ Key Questions to Ask During Interview

• How does Live it Up plan to scale its creative team as the company grows?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Live it Up support the professional development and growth of its employees?
• What is the company's long-term vision for its brand, and how does this role fit into that strategy?
• How does Live it Up foster a culture of innovation and creativity within its teams?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to driving results and making a significant impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your experience in scaling DTC or e-commerce brands.
• Prepare a creative challenge or case study presentation that demonstrates your ability to translate brand positioning and customer insights into engaging visual experiences.
• Research Live it Up's mission and values to ensure a strong cultural fit and alignment with the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.