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Creative Director

Tennis Channel
Full-time
On-site
Santa Monica, California, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Creative Director

πŸ”Ή Company: Tennis Channel

πŸ”Ή Location: Santa Monica, California

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Broadcast Media Production and Distribution

πŸ”Ή Date Posted: April 24, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Building and leading a new Creative Services department
  • Unifying graphic designers and motion graphic artists under one operational structure
  • Streamlining creative workflows and asset management systems
  • Collaborating across departments to ensure visual cohesion
  • Overseeing high volumes of daily creative requests

ASSUMPTION: This role requires a high level of creative leadership, operational expertise, and experience in media environments to successfully manage and unify diverse creative teams and workflows.

πŸ“‹ Key Responsibilities

βœ… Lead the vision and build a new Creative Services team

βœ… Centralize creative operations and establish a streamlined workflow

βœ… Re-organize and optimize the department based on team strengths and long-term company goals

βœ… Serve as the creative liaison across departments to ensure visual cohesion

βœ… Oversee the high volume of daily creative requests and ensure high-quality deliverables

βœ… Shape the future of the brand with innovative design thinking and operational strategies

ASSUMPTION: This role involves managing a high volume of creative requests and requires strong organizational skills to prioritize projects and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s or advanced degree in Graphic Design, Creative Arts, or related field preferred

Experience: 20+ years of creative leadership experience in fast-paced sports and media environments

Required Skills:

  • Expertise in leading Creative Services teams supporting broadcast, streaming, social, digital, and marketing deliverables
  • Experience overseeing graphic design, motion graphics, branding, and multi-platform production
  • Proficient understanding of creative operations and systems
  • Strong strategic and operational skills
  • Thoughtful, collaborative leadership style
  • Deep organizational skills

Preferred Skills:

  • Knowledge of tennis and interest in pickleball

ASSUMPTION: Candidates with a proven track record of driving innovative visual storytelling and managing high-performing creative teams in fast-paced environments will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $175,000 to $200,000 per year

Benefits:

  • Health, Dental, and Vision Plans
  • Life and Disability Insurance
  • Retirement Plan
  • Flexible Spending Accounts
  • Sick Leave, Vacation Time, and Personal Time
  • Parental Leave
  • Employee Stock Purchase Plan

Working Hours: Full-time position with standard business hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Creative Director role in the broadcast media industry, with consideration for the candidate's experience level and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 51-200 employees

Founded: 2003

Company Description:

  • Tennis Channel is a 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle
  • It is home to every aspect of the wide-ranging, worldwide tennis community and has the most concentrated single-sport coverage in television
  • The network is carried by all of the top 10 video providers

Company Specialties:

  • Television
  • Tennis
  • Professional sports
  • Cable television
  • Internet content provider

Company Website: Tennis Channel

ASSUMPTION: Tennis Channel is a well-established media company focused on tennis, offering a unique opportunity for creative professionals to work in a specialized and passionate environment.

πŸ“Š Role Analysis

Career Level: Executive/Managerial

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and will oversee the new Creative Services team

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

  • Potential to shape the future of the brand's visual identity and creative operations
  • Opportunity to lead and mentor a team of creative professionals
  • Potential to expand the role's influence as the company grows and evolves

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's visual identity and creative processes.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 3003 Exposition Blvd, Santa Monica, California 90404, US

Geographic Context:

  • Santa Monica is a coastal city in Los Angeles County, California
  • It is known for its beaches, mountains, and vibrant arts and culture scene
  • The office is located near the Santa Monica Pier and Third Street Promenade

Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work to meet project deadlines

ASSUMPTION: The office location offers a pleasant work environment with easy access to amenities and a vibrant local community.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR department
  • In-person or video interview with the hiring manager and/or team members
  • Final interview with senior leadership
  • Background check and reference check

Key Assessment Areas:

  • Creative portfolio and design thinking
  • Operational expertise and project management skills
  • Leadership style and team management abilities
  • Alignment with company values and culture

Application Tips:

  • Highlight relevant experience in creative leadership and media environments
  • Include a portfolio showcasing your design skills and leadership capabilities
  • Tailor your resume and cover letter to emphasize your fit for this role and company
  • Prepare questions about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: Creative Director, Creative Services, Broadcast Media, Sports Media, Tennis, Graphic Design, Motion Graphics, Branding, Multi-Platform Production, Creative Operations, Project Management, Leadership, Team Management, Workflow Optimization, Media Asset Management, Design Excellence, Operational Efficiency

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's creative skills, operational expertise, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, After Effects)
  • Media Asset Management (MAM) systems
  • Project management tools (e.g., Asana, Jira, Trello)
  • Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be proficient in industry-standard design software and familiar with media asset management systems and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for tennis and sports media
  • Collaboration and teamwork
  • Innovation and creativity
  • Accountability and attention to detail
  • Customer focus and viewer experience

Work Style:

  • Fast-paced and dynamic environment
  • Cross-functional collaboration and teamwork
  • Results-driven and deadline-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you have a deep passion for tennis and sports media?
  • Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
  • Do you thrive in cross-functional teams and enjoy collaborating with various departments?
  • Are you able to adapt to change and respond to new challenges quickly?

ASSUMPTION: Candidates who are passionate about tennis, comfortable working in a fast-paced environment, and able to collaborate effectively across departments will be well-suited to the company's culture.

⚠️ Potential Challenges

  • Managing a high volume of daily creative requests and meeting tight deadlines
  • Unifying and managing diverse creative teams with varying skill sets and workflows
  • Adapting to a fast-paced, dynamic work environment with changing priorities
  • Balancing creative excellence with operational efficiency and business goals

ASSUMPTION: The successful candidate will be able to manage high volumes of work, adapt to changing priorities, and balance creative excellence with operational efficiency.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the tennis and sports media industry, offering a specialized opportunity for creative professionals
  • Compared to other Creative Director roles, this position requires a strong understanding of broadcast media and sports media environments
  • Career progression may involve expanding the role's influence as the company grows and evolves, or moving into a senior leadership position within the creative department

ASSUMPTION: This role offers a unique opportunity for creative professionals interested in the tennis and sports media industry, with potential for growth and career advancement.

πŸ“ Sample Projects

  • Re-branding the Tennis Channel visual identity across linear, digital, and streaming platforms
  • Developing and implementing a new media asset management system to streamline creative workflows
  • Creating on-air graphics and packaging for major tennis tournaments, such as the US Open, Wimbledon, and the Australian Open

ASSUMPTION: These sample projects illustrate the range of creative and operational challenges the successful candidate may face in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the creative department, and how can this role address them?
  • How does this role collaborate with other departments, such as marketing, production, and direct-to-consumer products?
  • What are the company's long-term goals for the creative department, and how can this role contribute to achieving them?
  • How does the company support the growth and development of its creative team members?
  • What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare a portfolio showcasing your design skills and leadership capabilities
  • Prepare questions to ask during the interview process to demonstrate your interest and engagement
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.