📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Reed Technology
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creative vision and execution of marketing and product initiatives
- Collaborating cross-functionally with marketing, product, UX, and other stakeholders
- Developing innovative campaigns, compelling brand storytelling, and engaging product experiences
- Overseeing a team of designers, copywriters, and creative professionals
- Ensuring brand consistency and market impact across multiple platforms
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and leadership to drive successful marketing and product campaigns.
📋 Key Responsibilities
✅ Develop and implement creative strategies that align with marketing and product goals
✅ Lead and inspire a creative team to deliver innovative, high-quality work across multiple platforms
✅ Ensure all creative work adheres to brand guidelines while pushing the boundaries of design and storytelling
✅ Collaborate with marketing and product teams to conceptualize and execute integrated campaigns that drive engagement and sales
✅ Oversee the brand expression of marketing platforms and craft compelling narratives that resonate with target audiences
✅ Analyze campaign performance data to refine creative strategies and optimize results
✅ Stay ahead of industry trends to ensure the brand remains relevant and innovative
✅ Partner with product teams to enhance the user experience through effective visual design and messaging
✅ Provide creative input on product packaging, UI/UX elements, and promotional materials
✅ Help define the brand’s voice and positioning within the product ecosystem
✅ Manage, mentor, and develop a team of designers, copywriters, and creative professionals
✅ Foster a collaborative and inspiring work environment that encourages creativity and innovation
✅ Ensure projects are completed on time, within budget, and at the highest quality
ASSUMPTION: This role requires a strong understanding of branding, advertising, and product-related creative work, as well as the ability to manage multiple projects and prioritize deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field
Experience: Proven experience in a creative leadership role, preferably in a marketing or product-driven environment
Required Skills:
- Expertise in Adobe Creative Suite, Figma, and other design and content development tools
- Excellent communication and presentation skills
- Ability to manage multiple projects and prioritize deadlines effectively
- Analytical skills to assess campaign effectiveness and iterate on creative direction
- Experience leading and developing creative teams in a fast-paced environment
Preferred Skills:
- Experience in e-commerce, technology, or consumer goods industries
- Knowledge of motion graphics, video production, and emerging digital trends
- Understanding of UX/UI design principles and product development processes
ASSUMPTION: A strong portfolio showcasing branding, advertising, and product-related creative work is essential for this role.
💰 Compensation & Benefits
Salary Range: $133,300 - $247,900 per year (provided by the company)
Benefits:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental, and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is the base salary range for NYC. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services. Reed Technology is a division of LexisNexis Legal & Professional, which serves customers in more than 150 countries with over 11,800 employees worldwide.
Company Size: 1,001-5,000 employees. As part of a large organization, applicants can expect structured processes, clear hierarchies, and extensive resources.
Founded: 1961. Reed Technology has a long history in the information services industry, providing best-in-class information-based solutions and services.
Company Description:
- LexisNexis Reed Tech is the provider of best-in-class information-based solutions and services, enabling the advancement of humanity by delivering better outcomes to the innovation community.
- Their workflow and analytic solutions enable the innovation ecosystem to be more effective and efficient at bringing meaningful innovation to the world.
- They serve researchers, law firms, department heads, patent offices, competition authorities, universities, and financial services firms, delivering better outcomes to anyone who creates, prosecutes, defends, and analyzes innovation.
Company Specialties:
- Complex data capture XML Format
- Government Contractor
- FDA Regulatory and Compliance Support
- Global Data Management for Life Sciences
- Medical Device GUDID Submissions
- Pharma SPL Services for Rx and OTC and Biologics
- Lot Distribution Reporting (LDR) for biologics
- EU-MDR Support
- Medical Device Quality
- Safety and Regulatory Data
- NHS England Submissions
- Pharma labels Safety and Regulatory Data
- and Intellectual property
Company Website: corporate.reedtech.com
ASSUMPTION: Reed Technology operates as a division of LexisNexis Legal & Professional, which is a leading global provider of legal, regulatory, business information, and analytics that help customers increase productivity, improve decision-making, and advance the rule of law around the world.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a high level of experience and expertise in creative leadership, branding, and marketing.
Reporting Structure: The Creative Director will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: On-site, with flexibility for remote work as needed for specific projects or team collaboration.
Growth Opportunities:
- Advancement to a Vice President or similar leadership role within the marketing or creative department
- Expansion of responsibilities to include additional teams or regions
- Transition to a strategic or executive role within the company, such as Chief Marketing Officer or Chief Creative Officer
ASSUMPTION: Growth opportunities will depend on the company's organizational structure, performance, and the individual's career goals and aspirations.
🌍 Location & Work Environment
Office Type: Corporate office environment with dedicated creative spaces for collaboration and brainstorming.
Office Location(s): 7 Walnut Grove Drive, Horsham, PA 19044, US and 2331 Mill Road, Suite 300, Alexandria, VA 22314, US
Geographic Context:
- The New York office is located in the heart of the city, providing easy access to public transportation and various amenities.
- The area is known for its vibrant culture, diverse population, and numerous job opportunities in various industries.
- New York is a major hub for marketing, advertising, and creative agencies, offering ample networking opportunities.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands and deadlines.
ASSUMPTION: The work environment is dynamic, fast-paced, and collaborative, with a strong focus on creativity, innovation, and results-driven marketing campaigns.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or creative team members
- Final interview with the Head of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Creativity and strategic thinking
- Portfolio presentation and discussion
- Communication and presentation skills
- Leadership and team management skills
- Understanding of the company's brand and marketing objectives
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative leadership, branding, and marketing work
- Research the company and its marketing efforts to demonstrate your understanding of their brand and objectives
- Practice your presentation and communication skills to ensure a confident and engaging interview
ATS Keywords: Creative Director, Creative Leadership, Brand Strategy, Marketing, User Experience, Team Management, Adobe Creative Suite, Figma, Communication, Analytical Skills, E-commerce, Technology, Consumer Goods, Motion Graphics, Video Production, UX/UI Design, Product Development
ASSUMPTION: The interview process will focus on assessing the candidate's creative vision, strategic thinking, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, JIRA)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies required may vary depending on the company's existing tech stack and project needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous improvement
- Collaboration: Fostering a team-oriented environment that values diverse perspectives
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Customer Focus: Prioritizing customer needs and delivering exceptional experiences
Work Style:
- Fast-paced and dynamic, with a strong focus on results and deadlines
- Collaborative and team-oriented, with regular brainstorming and feedback sessions
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you align with the company's value of innovation, and how have you demonstrated this in your previous roles?
- How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
- How do you approach feedback and criticism, and how have you used it to improve your work in the past?
ASSUMPTION: The company values a strong cultural fit and seeks candidates who can thrive in a dynamic, innovative, and collaborative work environment.
⚠️ Potential Challenges
- Managing a team of designers, copywriters, and creative professionals with varying levels of experience and expertise
- Balancing multiple projects and deadlines while maintaining a high level of creativity and innovation
- Adapting to a fast-paced, dynamic work environment with changing priorities and demands
- Navigating a large organization with clear hierarchies and structured processes
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on continuous improvement and adaptation.
📈 Similar Roles Comparison
- Creative Director vs. Art Director: While both roles focus on visual storytelling, the Creative Director has a broader scope, overseeing the creative vision and strategy for marketing and product initiatives, while the Art Director is more focused on the visual design and execution of specific projects.
- Industry-specific context: The Information Services industry is highly competitive, with a strong focus on data-driven insights, innovation, and customer-centric solutions. Successful candidates should have a strong understanding of the industry and its trends.
- Career path comparison: The Creative Director role can serve as a stepping stone to executive leadership positions, such as Chief Marketing Officer or Chief Creative Officer, or as a pathway to specialized roles within the marketing or creative department.
ASSUMPTION: A thorough understanding of the role's responsibilities, required qualifications, and industry-specific context is essential for a successful application and interview process.
📝 Sample Projects
- Developing a comprehensive brand style guide and implementing it across marketing platforms and product experiences
- Conceptualizing and executing integrated marketing campaigns that drive engagement and sales for new product launches
- Collaborating with product teams to enhance the user experience through effective visual design and messaging, resulting in improved user satisfaction and retention
ASSUMPTION: These sample projects demonstrate the creative leadership, strategic thinking, and collaboration skills required for the Creative Director role.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into its overall objectives?
- How does the creative team collaborate with other departments, such as product and UX, to ensure brand consistency and market impact?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its creative team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Reed Technology Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your creative leadership, branding, and marketing work
- Research the company and its marketing efforts to demonstrate your understanding of their brand and objectives
- Practice your presentation and communication skills to ensure a confident and engaging interview
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
