Creative Director

📌 Core Information 🔹 Job Title: Creative Director 🔹 Company: Paleovalley 🔹 Location: Erie, Colorado, United States 🔹 Job Type: Remote (WFH) with location restrictions within the United States 🔹 Category: Creative & Design 🔹 Date Posted: July 8, 2025 🔹 Experience Level: 10+ years of experience 🔹 Remote Status: Remote (WFH) with location restrictions within the United States 🚀 Job Overview Key aspects of this role include: - Defining and evolving the creative vision for Paleovalley and Wild Pastures brands - Leading and mentoring a high-performing in-house creative team across design, video, and content - Overseeing creative output for all paid performance channels, landing pages, email, organic social, packaging, website, retail, and Amazon - Collaborating with cross-functional teams to align brand storytelling with business goals - Translating marketing performance data into actionable creative strategies that drive results ASSUMPTION: This role requires a strategic thinker who can balance both big-picture vision and fine-grained detail. The ideal candidate will have a strong portfolio demonstrating success in both brand storytelling and performance marketing creative. 📋 Key Responsibilities 🔹 Creative Direction & Vision - Define and evolve the creative vision for Paleovalley and Wild Pastures brands, ensuring consistency, clarity, and impact across all channels - Collaborate with the Director of Marketing to align creative strategy with business objectives 🔹 Team Leadership & Mentoring - Lead and mentor a high-performing in-house creative team, fostering a culture of excellence and continuous learning - Develop and enforce creative processes, timelines, and quality standards to ensure efficient and effective workflows 🔹 Cross-Functional Collaboration - Work closely with paid media, email, product, retail, and partnerships teams to ensure creative output drives results and aligns with brand storytelling - Collaborate with data and analytics teams to inform creative strategies based on performance data 🔹 Campaign Management & Execution - Lead new product launches and integrated campaigns from concept through execution, ensuring every touchpoint is optimized for both storytelling and sales - Manage project timelines, resources, and budgets to deliver high-quality creative output on time and within budget ASSUMPTION: Success in this role requires exceptional organizational skills, the ability to thrive in complexity and fast-paced environments, and a deep understanding of both brand storytelling and performance marketing creative. 🎯 Required Qualifications Education: - Bachelor's degree in Graphic Design, Fine Arts, or a related field (or equivalent experience) Experience: - 10+ years of relevant creative experience, including senior-level leadership in a fast-paced CPG or DTC brand environment - Proven experience working for a CPG brand, with a strong portfolio demonstrating success in both brand storytelling and performance marketing creative - Experience in health & wellness, food, or supplements is highly preferred Required Skills: - Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) - Strong project management and organizational skills - Excellent visual, verbal, and conceptual communication skills - Ability to think both big picture and in fine detail, setting a high bar for creative output - Proficiency in performance marketing creative (Meta, YouTube, TikTok) and e-commerce conversion optimization - Experience working closely with CRO teams, media buyers, and performance marketers Preferred Skills: - Experience in DTC health or wellness-focused CPG - Background in conversion rate optimization or A/B testing frameworks - Familiarity with food, supplement, or regenerative agriculture brands 💰 Compensation & Benefits Salary Range: $120,000 to $145,000 per year (based on experience and industry standards for a remote Creative Director role in the United States) Benefits: - Health Insurance (medical, dental, vision) with company-paid premiums - Paid Time Off (vacation, sick, and holidays) - 401(k) with company match - Flexible work arrangement (remote with location restrictions) - Opportunities for professional growth and development Working Hours: Full-time, regular business hours (Monday through Friday, 8:00 a.m. to 5:00 p.m. in the employee's time zone) with occasional evening and weekend work as job duties demand 📌 Applicant Insights 🔍 Company Context Industry: Manufacturing (CPG & DTC) Company Size: 51-200 employees Founded: 2013, in Boulder, Colorado Company Description: - Paleovalley is a modern health-conscious snack and supplement company committed to making delicious, high-quality products that prioritize nutrient density. - Wild Pastures, their sister company, focuses on regenerative agriculture, delivering 100% grass-fed, pasture-raised meat and sustainably caught, wild seafood directly to customers' doors. Company Specialties: - Paleovalley: Nutrient-dense snacks and supplements, certified organic ingredients, regenerative agriculture - Wild Pastures: 100% grass-fed, pasture-raised meat, sustainable seafood, regenerative agriculture Company Website: ASSUMPTION: Both Paleovalley and Wild Pastures prioritize sustainability, regenerative agriculture, and high-quality ingredients in their products. 📊 Role Analysis Career Level: Senior-level, strategic role with significant impact on brand identity and customer experience Reporting Structure: Reports directly to the Director of Marketing, with cross-functional collaboration with various teams (paid media, email, product, retail, partnerships, data, and analytics) Work Arrangement: Remote (WFH) with location restrictions within the United States, occasional travel may be required for team meetings or industry events Growth Opportunities: - Potential to shape the creative direction of a growing brand and influence its market position - Opportunities to mentor and develop junior team members, fostering a culture of continuous learning and improvement - Possibility to expand the role's scope and impact as the company grows and evolves ASSUMPTION: Success in this role can open doors to future leadership opportunities within the company or the broader industry. 🌍 Location & Work Environment Office Type: Remote (WFH) with location restrictions within the United States Office Location(s): Erie, Colorado (with occasional in-person team meetings or events in Boulder, Colorado) Geographic Context: - Erie, Colorado: A small town located in Weld County, approximately 30 minutes north of Denver and 45 minutes north of Boulder - Boulder, Colorado: A mid-sized city located in Boulder County, known for its outdoor recreation, cultural attractions, and proximity to the Rocky Mountain National Park Work Schedule: Full-time, regular business hours (Monday through Friday, 8:00 a.m. to 5:00 p.m. in the employee's time zone) with occasional evening and weekend work as job duties demand ASSUMPTION: While this role is remote, occasional travel may be required for team meetings or industry events. The ideal candidate should be comfortable with remote work and have a dedicated home office space. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring team 3. In-depth interview with the Director of Marketing and other key stakeholders 4. Final interview with the CEO and/or other senior leaders Key Assessment Areas: 1. Portfolio review and discussion of past creative projects 2. Case study presentation or creative challenge assignment 3. Behavioral interviews focusing on leadership, problem-solving, and adaptability 4. Cultural fit assessment, including discussions about company values and work style Application Tips: 1. Tailor your resume and portfolio to highlight relevant experience and skills for this role 2. Prepare a strong cover letter detailing your experience in leadership for a consumer-facing brand 3. Familiarize yourself with Paleovalley's brand, products, and mission to demonstrate your enthusiasm and understanding 4. Practice presenting your portfolio and discussing your creative process and thought leadership ATS Keywords: Creative Direction, Brand Building, Team Leadership, Project Management, Visual Communication, Performance Marketing, E-commerce Optimization, Adobe Creative Cloud, Data Analysis, Trend Analysis, Storytelling, Collaboration, Mentoring, Conversion Rate Optimization, A/B Testing ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating success in both brand storytelling and performance marketing creative, with a clear understanding of the unique challenges and opportunities presented by the health and wellness industry. 🛠️ Tools & Technologies - Adobe Creative Cloud (Photoshop, Illustrator, InDesign) - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Jira) - Communication and collaboration tools (e.g., Slack, Microsoft Teams) - Analytics and reporting tools (e.g., Google Analytics, Tableau, Looker) ASSUMPTION: The ideal candidate should be comfortable using industry-standard creative tools, project management software, and communication platforms. 👔 Cultural Fit Considerations Company Values: - Integrity: We do the right thing, always - Quality: We never compromise on quality - Innovation: We embrace change and continuous improvement - Sustainability: We prioritize the health of people and the planet - Community: We support and give back to our community Work Style: - Collaborative and inclusive, with a focus on open communication and active listening - Fast-paced and adaptable, with a strong bias towards action and results - Data-driven and analytical, with a focus on continuous learning and improvement - Passionate about health, wellness, and sustainability, with a deep commitment to the company's mission Self-Assessment Questions: 1. How do you align with Paleovalley's commitment to sustainability and regenerative agriculture? 2. Describe a time when you had to adapt your creative approach based on data or performance feedback. 3. How do you foster a culture of continuous learning and improvement within your team? ASSUMPTION: The ideal candidate will share Paleovalley's passion for health, wellness, and sustainability, and demonstrate a strong commitment to the company's values and work style. ⚠️ Potential Challenges 1. Creative Direction: Balancing the need for consistency in brand identity with the need for innovation and adaptation in a fast-changing market 2. Team Management: Mentoring and developing junior team members while maintaining high creative standards and workflow efficiency 3. Cross-Functional Collaboration: Working effectively with various teams (paid media, email, product, retail, partnerships, data, and analytics) to align creative output with business goals and performance metrics 4. Remote Work: Managing a remote team and maintaining a strong creative culture in a virtual environment ASSUMPTION: The ideal candidate will have experience overcoming these challenges in a fast-paced, remote work environment and be able to thrive in complexity and ambiguity. 📈 Similar Roles Comparison 1. Creative Director vs. Art Director: While both roles focus on visual storytelling, the Creative Director has a broader scope, overseeing the creative direction of the entire brand and managing a team, while the Art Director typically focuses on specific projects or campaigns. 2. CPG vs. DTC: CPG (Consumer Packaged Goods) brands often have larger marketing budgets and more established brand identities, while DTC (Direct-to-Consumer) brands may have smaller teams and more nimble creative processes. The ideal candidate will have experience working in both environments or be adaptable to the unique challenges and opportunities presented by each. 3. Health & Wellness vs. Other Industries: The health and wellness industry presents unique challenges and opportunities, with a strong focus on storytelling, education, and empowerment. The ideal candidate will have experience working in this industry or be able to quickly understand and adapt to its specific nuances. ASSUMPTION: The ideal candidate will have experience working in a similar role within the health and wellness industry or be able to demonstrate transferable skills and a strong understanding of the unique challenges and opportunities presented by this sector. 📝 Sample Projects 1. Brand Rebranding: Leading a comprehensive rebranding project for Paleovalley, including logo design, color palette, typography, and overall visual identity, to better reflect the company's commitment to sustainability and health-conscious values 2. Campaign Development: Developing an integrated marketing campaign for a new product launch, including creative assets for paid media, email, social media, and in-store promotions, with a focus on driving customer acquisition and retention 3. Packaging Design: Designing and implementing a new packaging system for Wild Pastures, ensuring that the packaging is both visually appealing and environmentally responsible, while maintaining brand consistency across all products ASSUMPTION: The ideal candidate will have experience leading similar projects and be able to demonstrate a strong understanding of the unique challenges and opportunities presented by each. ❓ Key Questions to Ask During Interview 1. How do you approach defining and evolving a brand's visual identity, especially in a fast-changing market? 2. Can you describe a time when you had to pivot your creative strategy based on performance data or market feedback? How did you approach this change, and what was the outcome? 3. How do you foster a culture of continuous learning and improvement within your team, especially in a remote work environment? 4. How do you collaborate effectively with cross-functional teams, such as paid media, email, product, and retail, to ensure that creative output aligns with business goals and performance metrics? 5. How do you balance the need for consistency in brand identity with the need for innovation and adaptation in a fast-changing market? ASSUMPTION: The ideal candidate will be able to provide specific examples and insights tailored to the unique challenges and opportunities presented by this role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the [provided link](https://paleovalley.applytojob.com/apply/MoUw5LwQEj/Creative-Director) 2. Tailor your resume and portfolio to highlight relevant experience and skills for this role 3. Prepare a strong cover letter detailing your experience in leadership for a consumer-facing brand 4. Familiarize yourself with Paleovalley's brand, products, and mission to demonstrate your enthusiasm and understanding 5. Practice presenting your portfolio and discussing your creative process and thought leadership ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.