📌 Core Information
🔹 Job Title: Creative Director
🔹 Company: Toaster
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creative process and collaborating with various teams to produce high-quality creative concepts and solutions.
- Managing and developing the EMEA creative team, including mentoring, performance appraisals, and career development.
- Overseeing project scoping, delegation, and delivery within budget and to the highest creative standards.
- Identifying talent gaps, managing freelance resources, and recruiting as needed.
- Consulting and collaborating with tech and strategy on all projects.
ASSUMPTION: This role requires a strong leader with excellent communication skills and a deep understanding of marketing principles and creative processes.
📋 Key Responsibilities
✅ Lead the creative process and collaborate with various teams to produce high-quality creative concepts and solutions.
✅ Manage and develop the EMEA creative team, including mentoring, performance appraisals, and career development.
✅ Oversee project scoping, delegation, and delivery within budget and to the highest creative standards.
✅ Identify talent gaps, manage freelance resources, and recruit as needed.
✅ Consult and collaborate with tech and strategy on all projects.
✅ Attend and play an active role in all briefing meetings and project kickoffs.
✅ Review all creative briefs, working in collaboration with strategy to provide extra value and push for the most effective outcomes.
✅ Delegate creative ownership of projects as appropriate.
✅ Oversee all creative output and ensure it meets the high Toaster standard.
✅ Collaborate with the Toaster Global creative directors when appropriate.
ASSUMPTION: The Creative Director will be expected to work closely with various teams and clients to ensure projects are delivered to the highest standards.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Graphic Design, Fine Arts, or Marketing) or equivalent experience.
Experience: Proven experience (5-10 years) in a creative leadership role, with a strong portfolio demonstrating exceptional creative concepting and copywriting skills for both online and offline projects.
Required Skills:
- Superior leadership, collaboration, communication, problem-solving, and decision-making skills.
- Excellent presentation skills and the ability to sell creative concepts to clients.
- Expert knowledge of layouts, graphic fundamentals, and typography.
- Thorough understanding of art direction and production for both online and offline elements.
- Expert-level understanding of InDesign, Photoshop, Illustrator, Figma, and ability to learn new tools when required.
- Working knowledge of Google products and a strong grasp of the Google brand.
Preferred Skills:
- Experience in digital innovation and a good understanding of the creative-tech intersection.
- Experience in wireframing, prototyping, and UX methodologies.
ASSUMPTION: Candidates should have a proven track record in creative leadership, with a strong portfolio demonstrating their ability to lead teams and deliver high-caliber creative output.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per year (based on experience and industry standards for a Creative Director role in London)
Benefits:
- 25 days annual leave
- Private Health Insurance
- Pension scheme
- Training budget
- Eye tests
Working Hours: Full-time, with core hours specified
ASSUMPTION: The salary range is estimated based on industry standards for a Creative Director role in London, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Toaster is an international creative agency specializing in product marketing, working at the intersection of creativity, culture, and technology to drive human connections with the world’s leading products.
Company Size: Toaster has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact and grow professionally.
Founded: Toaster was founded in 2010, with over a decade of experience in the creative industry.
Company Description:
- Toaster drives connections between products and people, working with leading tech brands such as Google, Netflix, YouTube, Samsung, Verily, Tinder, and Flexport.
- The agency specializes in branding, identity, creative campaigns, localization, creative strategy, webGL, HTML5, digital production, virtual reality, digital campaigns, creative direction, copywriting, comms strategy, content strategy, illustration, motion design, motion graphics, video production, prototyping, product marketing, product design, graphic design, and digital marketing.
- Toaster has teams across EMEA, INSEA, and the US, with offices in London, San Francisco, and Gurgaon.
Company Specialties:
- Branding
- Identity
- Creative Campaigns
- Localisation
- Creative Strategy
- WebGL
- HTML5
- Digital Production
- Virtual Reality
- Digital Campaigns
- Creative Direction
- Copywriting
- Comms Strategy
- Content Strategy
- Illustration
- Motion Design
- Motion Graphics
- Video Production
- Prototyping
- Product Marketing
- Product Design
- Graphic Design
- Digital Marketing
Company Website: http://www.toaster.co
ASSUMPTION: Toaster's focus on driving connections between products and people makes it an attractive opportunity for creative professionals looking to make an impact in the industry.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant responsibility and the opportunity to shape the creative direction of the agency's EMEA team.
Reporting Structure: The Creative Director will report directly to the Global Creative Director and work closely with the leadership team, producers, and various teams to deliver high-quality creative output.
Work Arrangement: This is an on-site role, with core hours specified and the opportunity for flexible working arrangements.
Growth Opportunities:
- As the agency continues to grow, there may be opportunities for the Creative Director to expand their team and take on additional responsibilities.
- The role offers the chance to work with leading tech brands and collaborate with talented team members from various disciplines.
- Toaster's focus on driving connections between products and people provides a unique opportunity for creative professionals to make a significant impact in the industry.
ASSUMPTION: The Creative Director role at Toaster offers a unique opportunity for a creative leader to make a significant impact in the industry, working with leading tech brands and collaborating with talented team members.
🌍 Location & Work Environment
Office Type: Toaster's London office is located in the heart of the city, providing a vibrant and creative work environment.
Office Location(s): 10-12 Grape Street, London, WC2H 8DY, GB
Geographic Context:
- London is a major global city with a thriving creative industry, offering numerous opportunities for creative professionals to network and grow.
- The city is home to numerous cultural attractions, museums, and galleries, providing ample inspiration for creative minds.
- London's diverse and multicultural population fosters a dynamic and innovative work environment.
Work Schedule: Full-time, with core hours specified and the opportunity for flexible working arrangements.
ASSUMPTION: Toaster's London office provides a vibrant and creative work environment, with ample opportunities for creative professionals to network and grow in the heart of the city.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- Creative challenge or case study presentation
- In-person or video interview with the Global Creative Director and other members of the leadership team
- Final interview with the CEO
Key Assessment Areas:
- Creative portfolio and problem-solving skills
- Leadership and team management skills
- Communication and presentation skills
- Understanding of marketing principles and creative processes
- Alignment with Toaster's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative concepting and copywriting skills for both online and offline projects.
- Be ready to discuss your creative process, inspiration, and how you approach creative challenges.
- Research Toaster's clients and projects to demonstrate your understanding of the agency's work and how you can contribute to its success.
ATS Keywords: Creative Director, Creative Leadership, Team Management, Marketing Principles, Creative Processes, Portfolio, Problem-Solving, Presentation Skills, Branding, Identity, Creative Campaigns, Localisation, Creative Strategy, WebGL, HTML5, Digital Production, Virtual Reality, Digital Campaigns, Creative Direction, Copywriting, Comms Strategy, Content Strategy, Illustration, Motion Design, Motion Graphics, Video Production, Prototyping, Product Marketing, Product Design, Graphic Design, Digital Marketing
ASSUMPTION: Toaster's interview process is designed to assess the candidate's creative skills, leadership potential, and cultural fit with the agency's values and work environment.
🛠️ Tools & Technologies
- InDesign
- Photoshop
- Illustrator
- Figma
- Google products
ASSUMPTION: The Creative Director should be proficient in industry-standard design tools and have a working knowledge of Google products.
👔 Cultural Fit Considerations
Company Values:
- Creativity: Toaster values creativity and encourages its team members to think outside the box and push the boundaries of what's possible.
- Collaboration: The agency fosters a collaborative work environment, where team members support and learn from one another to deliver exceptional results.
- Integrity: Toaster values integrity and expects its team members to act with honesty, transparency, and accountability in all aspects of their work.
Work Style:
- Toaster's work environment is fast-paced and dynamic, with a strong focus on delivering high-quality creative output for its clients.
- The agency values a positive and supportive work culture, where team members are encouraged to grow both personally and professionally.
- Toaster offers a flexible and collaborative work environment, with opportunities for remote work and flexible hours.
Self-Assessment Questions:
- Do you align with Toaster's company values, particularly in the areas of creativity, collaboration, and integrity?
- Are you comfortable working in a fast-paced and dynamic work environment, with a strong focus on delivering high-quality creative output?
- Do you thrive in a collaborative work environment, where you can support and learn from your colleagues to deliver exceptional results?
ASSUMPTION: Toaster's company culture values creativity, collaboration, and integrity, with a focus on delivering high-quality creative output in a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- The role requires strong leadership and communication skills, with the ability to manage and develop a team of creative professionals.
- The Creative Director will be expected to work closely with various teams and clients to ensure projects are delivered to the highest standards, which may require long hours and tight deadlines.
- The role may involve travel to Toaster's offices in San Francisco and Gurgaon, as well as client sites.
- The London office is located in a bustling area of the city, which may present challenges for those who prefer a quieter work environment.
ASSUMPTION: The Creative Director role at Toaster presents unique challenges and opportunities for creative professionals looking to make a significant impact in the industry.
📈 Similar Roles Comparison
- Creative Director roles at other advertising agencies may offer similar responsibilities and work environments, but Toaster's focus on driving connections between products and people sets it apart.
- The role may require more travel than similar positions at other agencies, but Toaster's global presence provides opportunities for creative professionals to work with leading tech brands and collaborate with talented team members from various disciplines.
- Career paths for Creative Directors at Toaster may vary depending on the agency's growth and the individual's aspirations, but the role offers a unique opportunity for creative professionals to make a significant impact in the industry.
ASSUMPTION: The Creative Director role at Toaster offers a unique opportunity for creative professionals to make a significant impact in the industry, working with leading tech brands and collaborating with talented team members from various disciplines.
📝 Sample Projects
- Developing a comprehensive branding strategy for a leading tech brand, including logo design, brand guidelines, and tone of voice.
- Creating a series of engaging and informative videos for a product launch campaign, showcasing the product's features and benefits.
- Designing a user-friendly and visually appealing website for a tech startup, with a focus on driving conversions and user engagement.
ASSUMPTION: The Creative Director role at Toaster offers a wide range of creative challenges and opportunities, from branding and identity projects to digital campaigns and product marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the creative process and how you approach creative challenges?
- How do you collaborate with tech and strategy teams to ensure projects are delivered to the highest standards?
- What is your approach to managing and developing a team of creative professionals?
- How do you identify opportunities for further work and push the team to think entrepreneurially?
- What is your experience working with clients and managing client relationships?
- How do you ensure that projects are delivered within budget and to the highest creative standards?
ASSUMPTION: The interview process for the Creative Director role at Toaster is designed to assess the candidate's creative skills, leadership potential, and cultural fit with the agency's values and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your creative concepting and copywriting skills for both online and offline projects.
- Be ready to discuss your creative process, inspiration, and how you approach creative challenges.
- Research Toaster's clients and projects to demonstrate your understanding of the agency's work and how you can contribute to its success.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
